University of Lincoln Logotype Use
Using Our Logo
Permission to use the University's logo must be obtained, in writing, from the Deputy Director of Communications, Development & Marketing (see below) before use. Failure to do so will be in breach of copyright law.
Our logo is supplied in two colour versions: with black text or with white.
On lighter backgrounds, use the black text version while on dark backgrounds use the white form. Always use the version that gives maximum contrast and legibility.
The lettering can also be foil blocked in silver.
The ‘exclusion zone’ is the clear area that surrounds the University’s logo.
To ensure that the logo remains clear and has impact, nothing should appear inside the exclusion zone.
The exclusion zone for the portrait logo is 15% of the height of the logo.
The exclusion zone for the landscape logo is 25% of the height of the logo.
If the logo is positioned over a background image, this can be considered clear space as long as it does not impair the visibility or legibility of the logo.
Our Logo: Dos and Don’ts
It is essential our logo is used correctly and consistently otherwise we will compromise and weaken our brand identity. Therefore:
- never leave out either of the elements (words or image)
- never stretch or distort it
- never alter any of the colours
- never use another typeface within the logo
- never display the logo at an angle
- never place elements in the exclusion zone
- never use the logo on a background image that makes it unclear or where there is insufficient contrast.
Colleges, Schools and Departments
Individual Colleges, Schools and Departments and schools must not create their own logo as this will dilute the University’s brand. If you wish to have a logo drawn up within the brand for your College, School or Department please contact email@example.com
Word & PowerPoint templates
Word and PowerPoint templates are available to staff via the Corporate Branding Portal pages.
The style for staff recruitment and programme advertisements will be applied automatically by the HR and Marketing Departments.
Suitability: Ideal for general document use (Word, PowerPoint etc).
Download: Black background, White background.
Microsoft Office templates for staff use can be found on the Universtiy's Portal.
Departmental logos containing the crest require specialist fonts. These logos can be made to order at your request.
Please e-mail your exact requirements (dimensions, intended usage, print type etc) to: firstname.lastname@example.org
OTHER USE - NOT LISTED ABOVE
Examples: High resolution reprographic use, extra-small and limited detail reproduction (e.g. pens, badges, USB storage devices); Stitching and embroidery; Embossing; Vinyl cut-out, Glass etching etc.
Please e-mail your exact requirements (dimensions, intended usage, print type etc) to: email@example.com
Deputy Director of Communications Development & Marketing
Catrin Rodda - firstname.lastname@example.org
Chris Goddard - email@example.com