University of Lincoln Logotype Use

Please read this page in full before using the University logo.

The University of Lincoln Crest is copyrighted to the University and can only be used with our permission. The Crest and the 'University of Lincoln' text, which form the logo, should never be modified in any way.

It is important that you use the University logo correctly and consistently across all materials, in accordance with these guidelines. When working with the logo you should only use original digital graphic files, which can be downloaded below. Never redraw the logo, change it in any way or attempt to create it yourself.

No other logos from within the University are to be used. The University has one identity and it is important we do not confuse our identity by attaching others to it.

The University of Lincoln Crest - Classic version

Crest Greyscale Example

The Crest will almost always be used in its classic form, as shown above.
The Crest will always be in the greyscale colourway apart from on official University of Lincoln documents, for example University Court materials and certificates, where it may be used in colour.
The University of Lincoln wording will always either be underneath or alongside the Crest.
The Crest and the wording University of Lincoln will always be used as one image and always in the proportions shown here.
The wording University of Lincoln will always be in black, white or silver, depending on the background.

Please use the download feature at the foot of this page - do not copy any graphics from this page.

For more information details about colour usage, please refer to our colour guide.

The University of Lincoln Crest - Black & White, Graphic version

The Crest is also available in black & white graphic form. This provides a one colour version of the crest to be used for materials where the Classic version will not work, such as stitching, embossing or cut outs, and website use.
The graphic version of the Crest can be used in black, grey, white or silver depending on the background.
The graphic version of the Crest is also available as a micro vector graphic version for miniaturised use, such as on pens and badges.

Logo Usage

The logo should only appear once on a single sheet or web page. In print, it should not be used any smaller than 20mm in width for the portrait version and 50mm for the landscape logotype.

On publications such as information sheets, leaflets, posters and newsletters, the logo should be used on the top right-hand corner of the page. If this is not possible, the bottom right-hand corner may be used instead.

The logo appears on the top left hand side of our website, in keeping with web conventions.

Logo size and positioning

The ‘exclusion zone’ is the clear area that surrounds the University’s logo. To ensure that the logo remains clear and has impact, nothing should appear inside the exclusion zone. In print form, the logo should not be used smaller than than 15mm, measured as the width of the actual Crest.

The exclusion zone for the portrait (square) logotype should be 15% of the height of the logo.

Exclusion zone for logo

The exclusion zone for the horizontal (landscape) logo should be 25% of the height of the logo.

Exclusion zone for logo horizontal

If the logo is positioned over a background image, this can be considered clear space as long as it does not impair the visibility or legibility of the logo. Transparent vector graphics for this use are included in the downloads below.

Do not rotate the logo. If you are experiencing difficulty in inserting the logo due to space constraints, please use the contacts below for advice and guidance.

Please note: The general use versions (available for download below) already include the exclusion as part of the logo. All other versions of the logo will require the manual addition of the exclusion zone as outlined above.

A micro version of the logo may be made available at our discretion. It is intended for use at very small scale or where less detail is required, for example, on a pen barrel or embroidery. If the resolution is so low as to render the text illegible, the text may be removed. However the words University of Lincoln should be included somewhere at a legible resolution.

Faculties and Departments

Individual Colleges, Schools and Departments and schools must not create their own logo as this will dilute the University’s brand. If you wish to have a logo drawn up within the brand for your College, School or Department please contact brand@lincoln.ac.uk