University of Lincoln Corporate Identity - Typefaces

Fonts for print

The University of Lincoln uses two corporate typefaces, Goudy Modern and Helvetica.

The logo typeface, Goudy Modern, should be used for cover headings and for emphasis.

Helvetica 55 Roman should be used as our primary body text typeface.

  • Helvetica 55 Roman should be used for body text
  • For emphasis use the italic, light or bold versions
  • Arial should be used on emails and can be used elsewhere if Helvetica is not available.

Fonts for the web

Web pages use two standard typefaces, Georgia for headings and Verdana for body text. Please do not use any other typefaces on the web.