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Course Information

BA (Hons)

3 or 4 years Lincoln Business School Lincoln Campus [L] Validated 260 points N100

Top19 Business Studies at Lincoln is ranked joint 19th for student experience according to The Times and Sunday Times Good University Guide 2016.


This BA (Hons) Business Studies degree combines elements of accountancy, finance, marketing, management and economics, and will enable you to develop the critical-thinking, problem-solving and analytical skills needed to enter the competitive world of business.

Intellectually rigorous and industry focused, Lincoln’s Business Studies course explores a variety of topics, drawn broadly from the areas of statistics, economics, marketing, operations and strategy. Taking an international perspective, this degree prepares you for the global nature of modern business practice.

This Business degree offers you the opportunity to specialise in areas of particular interest, with niche modules that are often only available on specialist courses elsewhere. You can choose to take part in a 12-week or year-long industry placement scheme and there are many opportunities to acquire workplace experience.

Our academics are active researchers and have real-world expertise. This course benefits from strong links with industry professionals to ensure that you are exposed to current business thinking and develop the skills you need for a successful future career.

How You Study

The first year of the degree includes modules on some of the fundamental areas of business, such as analysing data, legal matters and management.

In your second year, you investigate managing diversity and marketing in practice.

The final year offers a wide range of optional modules, allowing you to shape your own learning and specialise in a particular area, such as human resources, communications or international strategy.

Students are encouraged to develop independence in their thinking, and manage their own time with support from teaching staff.

Most modules include some lectures. These are designed to inspire and motivate students, introduce them to particular topics and give an overview of current issues and debates within the discipline. Some are given by visiting practitioners who provide 'live' case material and offer students industry contacts and careers advice.

In seminars, which typically involve numbers of fewer than 20, students are able to articulate their own thoughts and clarify ideas through discussion with others. A variety of learning methods are used including in-class group exercises, discussions, presentations, evaluation of sample material, and case study analysis.

Student participation is encouraged from the start and set as the norm for the rest of the course. Students are expected to prepare prescribed material for seminars as well as generally keep abreast of current developments in their discipline.

At Lincoln Business School, every full-time undergraduate student from the UK or EU is eligible to undertake a work placement between their second and final year of study. There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln Business School and University schemes. For more information about this please see

Contact Hours and Independent Study

Contact hours may vary for each year of your degree. However, remember that you are engaging in a full-time degree; so, at the very least, you should expect to undertake a minimum of 37 hours of study each week during term time and you may undertake assignments outside of term time. The composition and delivery for the course breaks down differently for each module and may include lectures, seminars, workshops, independent study, practicals, work placements, research and one-to-one learning.

University-level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend two - three hours in independent study.

Please see the Unistats data, using the link at the bottom of this page, for specific information relating to this course in terms of course composition and delivery, contact hours and student satisfaction.

How You Are Assessed

A wide range of assessment strategies are used to reflect the student’s varying learning styles.

Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to you promptly – no later than 15 working days after the submission date.

Methods of Assessment

The way you will be assessed on this course will vary for each module. It could include coursework, such as a dissertation or essay, written and practical exams, portfolio development, group work or presentations to name some examples.

For a breakdown of assessment methods used on this course and student satisfaction, please visit the Unistats website, using the link at the bottom of this page.

What We Look For In Your Application

Curiosity, energy, interest and commitment.


Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.

For a comprehensive list of teaching staff, please see our Lincoln Business School Staff Pages.

Entry Requirements

Applicants should have a minimum of 260 UCAS tariff points from at least two A Levels (or equivalent). In addition to the two A Levels, other qualifications such as AS Levels, the Extended Project and the ASDAN CoPE will be counted towards the 260 point requirement.

We also accept a wide range of other qualifications including the BTEC Extended Diploma, Diploma and Subsidiary Diploma, the European and International Baccalaureate Diplomas, and Advanced Diplomas. You can find tariff values on the UCAS website

Applicants will also be required to have at least five GCSEs at grade C or above, including English Language and Maths.

Applications are welcomed from mature students who are studying towards an Access to Higher Education programme. We will also consider applicants with extensive relevant work experience.

Degree preparation courses for international students:

The University of Lincoln offers international students (non EU/UK) who do not meet the direct entry requirements for an undergraduate degree course the option of completing a degree preparation programme at the university’s International Study Centre. To find out more please visit

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email

Level 1

Analysis of Business Data

This module introduces some quantitative techniques fundamental to the analysis of business data. It promotes a critical awareness and understanding of some of the processes, techniques and technology by which numerical information can be collected and communicated. Students practice the systematic use of appropriate industry-standard computer technology for the acquisition, analysis and presentation of data (for example, Excel or SPSS).

Contemporary Business Analysis

Students are introduced to a range of economic concepts and basic analytical techniques. Upon successful completion students are able to:

  • Explain the workings of the price mechanism, the labour market and various forms of market failure
  • Explain the relationship between the firm’s costs, revenues, prices and outputs within various market structures
  • Analyse the interaction between entrepreneur, the firm and its external environment
  • Analyse the inter-relationships between government and key macro-economic indicators
  • Understand the links between the internal and external economy and how this impacts on the firm and its external environment.

Financial Communications

Students can develop an understanding of the relevance of finance and accounting and some of the current issues facing business people.

This module is not an introduction to the technical side of accounting, rather; non-specialists can gain the ability to understand and comment upon issues which will arise upon pursuing a business career. Most organisations spend considerable time and money producing 'Financial Communications' and the module examines the underlying reasons behind this behaviour and the extent to which these communications achieve their objectives.

Introduction to Business Law

This module serves as an introduction to the English legal system and English contract law. The module is designed to give students a basic understanding of contract issues in England and will enable students to appreciate when a legally binding agreement comes into existence, the obligations involved and the consequences of breaking such agreements. Contract law underpins a company’s dealings with its customers, employees and suppliers. It is important that students appreciate the legal context in which everyday business decisions are made.

Organisational Behaviour 1: Evolving Perspectives of Management

(Option) It is suggested that organisational structure affects human behaviour in organisations and that strategy, structure and culture are closely related, although rarely considered together. To set contemporary management behaviour in context, an understanding of the evolution of management theory is necessary, together with a consideration of organisational structure. Accordingly, a number of competing and contrasting perspectives of past and present thinking on management are explored, together with an acknowledgement that some approaches are complementary, whilst others are in conflict and recognition that 'new' management thinking and methods may simply be repackaged familiar, old ideas. The term 'organisational behaviour' relates to the activities and interactions of people in organisations. Organisational behaviour has been defined as the 'inter-disciplinary body of knowledge and field of research, concerned with how formal organisations, behaviour of people within organisations and salient features of their context and environment, evolve and take shape, why all these things happen the way they do and what purposes they serve'. In considering the changing and evolving roles of management and managers, the module acknowledges that the study of organisational behaviour is multi-disciplinary and draws in particular from psychology, social psychology, sociology, economics and political science.

Organisational Behaviour 2: Management in Context

(Option) This module focuses on the impact of group dynamics on the individual, the impact of personality when working with others, and considers the impact of both group dynamics and personality on the workplace from a management perspective. The module seeks to consider the impact of groups on individual behaviour, while observing the impact of individual personalities. The programme introduces theories and models relating to group work while the extent to which students already perceive themselves as managers is explored.

Principles of Marketing

This module is designed to provide an introduction to the theory and practice of marketing.

We aim to familiarise students with the key concepts and issues of marketing, giving them a thorough grasp of the sort of marketing decisions there are to be made and what factors affect them.

To start with, learning will be fairly directive - e.g. compulsory reading, and tutor led seminar discussion. Progressively students will be expected to become more independent in their work by making their own reading selections and actively presenting during seminars. Students may also experience two different assessment types: individual essay writing and a group presentation. In addition to the course contents, this training can help students become better prepared for some of the other modules they take in the future.

Level 2

Buyer Behaviour and Market Research (Option)

This module prepares students for the use of market research techniques in order to help companies understand the nature of buyer behaviour activity. Students develop a critical perspective of how an understanding of buyer behaviour can be used by marketers to develop competitiveness. The module is also designed to equip students with the knowledge and skills to understand and initiate customer market research activities.

Contemporary Issues for Business

This module explores a range of issues that emphasise the increasingly international business environment. These issues are underpinned by appropriate theory so that students can explain and analyse them using appropriate conceptual tools. For operational efficiency, the module is split into two elements. The first focuses on the international business environment and the second on domestic contemporary issues.

Critical HRM: Managing Diversity

This module engages critically with diversity and equality issues in contemporary organisations. Evaluation of current organisational strategies to promote and manage equality and diversity are key elements of this module. Critical examination of the role of 'social justice' and 'competitive business' are also incorporated. Social, ethical and philosophical dimensions of diversity in terms of gender, age, race, sexuality and disability will be explored, along with their practical implications.

Management Finance

(Option) The module includes revision in financial analysis, cash flow planning, budgets and variance analysis, finance and contemporary performance management. At its conclusion, students should have a solid understanding of the key elements of financial accounting, management accounting and finance that inform and affect the manager. Furthermore, students thus have a platform in the principles, models and issues that underpin the advanced aspects of the subject area.

Marketing in Practice (Option)

(Option) This module considers the key influences on marketing, helping students to understand the issues involved in making marketing mix decisions, the relevance of competition to marketing decisions, the implementation of marketing in the organisation and selected applications of marketing. It is both theoretical and applied in nature, requiring students to use relevant concepts, models and frameworks both in the analysis of case material and when developing their own product concept. The module is broad-based covering many marketing topics and providing for the steady progression of students from certificate level through to the more demanding and strategic subject material of higher level marketing. Organisations rarely exist in a non-competitive vacuum therefore a key theme of the unit is the understanding and relevance of the concept of competitive advantage. This theme is developed throughout the unit by highlighting how marketing decisions at an operational level have a crucial part to play in delivering a unique and sustainable position for a company versus its competition. A second theme is the European flavour of the program which is developed throughout.

Operations Management A

This module responds to the need for students to understand the issues surrounding the management of resources and operations.

The module sets these issues in the context of:

  • Understanding organisations as 'systems' seeking to remain viable within their environments
  • The notion of 'operations management' as the act of aligning processes and systems to deliver an overall strategy and its marketing objectives, in both the service and the manufacturing environments.

Level 3

Business Project Management (Option)

(Option) Business project management is considered an important management philosophy for how organisations manage changing business environments. All projects have to be managed to a successful conclusion, which relies on complex and important decisions being made through phases of planning, monitoring and controlling. The module focuses on the issues of planning, organisational, procedural, systematic and financial management in order to create a project management structure for a modern business context.

Contemporary Issues in Human Resource Management (Option)

This module provides an opportunity to draw on current research and professional practice into human resource management and development. The module introduces students to contemporary topics that are both practically and theoretically relevant. The topics/issues/research under consideration may vary year on year but at the heart of our concerns is a desire to draw upon Certificate and intermediate level study in order to consider the implications that contemporary human resource management and development theories hold for practitioners. In this context, the limitations of traditional approaches to human resource management practice will be explored and critiqued. Students will be required to apply their learning to emergent business issues, practices and challenges.

Crisis and Disaster Management (Option)

Events are not immune from disaster or crisis. This module explores the notion of risk and how this influences consumer behaviour and contemporary management practice. Through examination of a series of case studies, from organisations to places, it develops a critical understanding of risks, crises and disasters that can affect the events, tourism and sports industries.

Students have the opportunity to develop an understanding of contingency planning and crisis management practice in the 'experience' industries. The use of simulations and engagement with practitioners enhances the students practical knowledge of the processes and procedures associated with crisis management.

Dissertation (Business) (Option)

(Option) The dissertation is a major independent piece of work intended to develop a student’s ability to actively engage with core disciplinary issues. Students should demonstrate the ability to identify, organise and select from a large body of material in order to produce a coherent, well defined and internally consistent representation of their findings. Students work with their supervisor to research, develop and present their study for assessment following the agreed formats as prescribed by Lincoln Business School.

Economic Geography (Option)

This unit aims to equip students with an analytical framework with which they can interpret and explain spatial economic processes, structures and change at a regional and sub regional levels. This will enable students to identify the nature of spatial economics; a scale of analysis gaining increasing relevance in the context of International Economic integration.

Entrepreneurship and Venture Creation (Option)

(Option) The entrepreneurship route has been designed so that students are prepared to pursue careers as owner/managers and contemporary business managers, and understand the issues of modern entrepreneurial activities in contemporary environments. Students also examine the general principles of entrepreneurship and entrepreneurial activity, within a variety of settings.

European Business (Option)

(Option) The first part of the module aims to provide students with an understanding of the economic and political rationale for the European Union. The module then considers the development of key policies and themes as they affect business, for example, liberalisation, and industrial and enterprise policies for small, medium and large-scale enterprises. It also examines policies that have proved to be particularly controversial, such as social and labour market policy, EMU, as well as the current challenges arising from recent and future enlargements. Finally, the module examines the regional dimension of the European Union in the external context, including the challenges of competing in the global business environment and the role of the European Union as a key participant in international governance.

Financial Management for Business (Option)

Corporate Finance is a topic which uses theory and learning from accounting, economics, maths, politics and other social sciences. There is a certain level of complexity about this subject which stops it from being purely mechanistic, yet like other social sciences, it is subject to clear rules and relationships. However students soon realise that the interpretation and implementation of these rules will often vary due to random behaviour of individuals, combined with the breadth of judgement which is allowable under accounting regulations. Students are introduced to the tenets and assumptions of Corporate Finance. The conceptual arguments are explained and their practical application to the firm is demonstrated. It is assumed that students have covered level 2 Management Finance unit or its equivalent. Students ideally should have prior knowledge of reading and interpreting final accounts and should be familiar with GCSE level (or equivalent) Mathematical and Statistical concepts. The module is strongly focused on the ‘real-world’ application of every aspect of the theory; focusing in particular on companies listed on the London Stock Exchange.

Global Marketing Strategy (Option)

The modern world is made up of countries that are not separated from each other. For example countries trade different kind of goods from commodities to final products and many countries recognise the benefits of opening up their borders. This development of the international trade is also affecting businesses that must have a consistent strategy and global mind set in order to deal with the ever increasing number of organisations exporting, importing and manufacturing abroad.
This module considers the strategic and tactical marketing implications for companies operating in a rapidly changing and dynamic global business environment. The main aim of the module is to give you a range of skills which will enable you to think strategically in the context of this globalised business world
This module is about how organisations create and maintain a viable position in today’s complex business world. The unit seeks to examine the kind of thinking that can underpin successful marketing strategies and their practice. Successful marketing organisations are the ones which now and in the future will have the skills to manage multiple strategic processes. In the course of this module you will have full opportunity to examine and think about this multifaceted perspective on marketing.

Human Resource Management (Level 3) (Option)

The major purpose of the unit is to appreciate the importance of the Human Resource function in an organisational context. The unit explores and examines strategic as well as operational aspects of the function in the light of the contemporary business environment besides the social and ethical context. The HRM practices e.g. recruitment and selection, appraisal, training, reward systems etc are examined within what constitutes as a ‘good practice’ and, more significantly, the issues of implementation are explored and addressed.
Human Resource Management is increasingly seen as having a strategic role in today’s organisations; and hence, areas such as HR Strategy, the management of change and the development of organisational culture are also examined. Their impact on the process, practices and policies of HRM are analysed. Contemporary issues faced by the HR function are also considered. Managing the diverse workforce and issues faced by organisations in relation to business ethics and corporate social responsibility as well as the HR’s challenges in the international organisations of today will be discussed.
The unit will promote a critical level of thought and analysis which is essential to the consideration of the strategic role of the HR function and its organisational location. The unit will be taught by means of a lecture and will be supplemented by a seminar programme. The seminars will provide opportunity to critically discuss the lecture material and to engage in HR simulations in the areas of HR Planning, negotiation skills etc.

International Business (Option)

The study of international business relates to the operation of business organisations across national boundaries. In order to develop an understanding of international business this module examines how internationalisation has occurred principally through trade and investment. From both a theoretical and practical perspective the module investigates the international environment from the nature of international business, the international environment - from the role and function of international organisations to the international payments systems, in addition to the environmental forces faced by the international firm. In so doing it brings forward new issues, both internal and external, which impact on business activity.

Managing (Option)

This module adopts a praxis approach to managing, in the sense of on-going re-conceptualization of meanings experienced in the social realm. The complexity of the relationship between knowledge, theories and action is explored. Managing is regarded as not only a practical and pragmatic phenomenon but also as philosophical and sociological in kind. In this context, managing is viewed as problematic involving challenges, ambiguities and contradictions. From a Functional perspective, the activity of management is assumed to be an established historical, social and technical fact with a coherent set of theories and practices. In this module functionalist facts of managing are revealed as social constructs built upon underlying ideological beliefs about rationality and capitalism. The module sets out to identify and deconstruct these beliefs and practices and to provide students with analytical skills to better understand and respond to the challenges of managing.

Marketing Communications (Option)

Marketing Communications is one of the most noticeable and widely discussed instruments of the marketing mix and has an enormous impact on both society and the business world. Every private consumer is exposed to advertising and takes advantage of sales promotions, buys famous brands and visits stores. Organisations make every effort to influence the buying behaviour of consumers and are equally motivated to communicate effectively with their business customers and suppliers. In a business environment where the price and quality of goods and services may be equally matched within a sector, what organisations say, how they say it and to whom can make all the difference. Marketing Communications is of interest to everyone. Theories of information processing and buyer behaviour, both at individual and organisational level, are explored and applied in the development of communication plans.

Marketing executives face the challenge of integrating the strengths of the various promotional tools to build successful brands and to achieve competitive advantage. In a business environment where the price and quality of goods or service may be equally matched within a sector, what we say, how we say it and to whom - can make all the difference. Marketing communications is of interest to everyone…

The module places marketing communications in context, then discusses the implications of buyer behaviour, how we learn, how we communicate and how we process the information we are bombarded with each day! We look at the implications for marketers trying to find a way through to their customers, be it the consumer or a business customer.

Personal Financial Planning (Option)

Personal financial planning is the process whereby individuals can determine whether or not they can meet their financial objectives through proper management of their financial resources. This module demonstrates and explores the application of a range of techniques used to help achieve this aim. It questions the benefits of schemes proposed by independent experts and critically appraises the plethora of financial products available in the financial services arena. The module focuses on both the process of financial planning and the logic and fundamental principles which drive it. It will provide a forum where students can identify trends and develop an understanding of the changing financial needs of the individual within modern society. It recognises that the secure world of private retirement pensions and state provision of health and social benefits is no longer the norm and suggests that individuals should see financial planning as a social discipline necessary for financial survival in future years. Consideration will be given to the law, and ethics and regulatory influences relating to the financial services industry will feature. The module will also examine in detail the practicalities of the UK Tax system on income and capital and examine ways in which exemptions and reliefs can be used to defer or minimise tax liabilities.

Strategic Management

Strategic management draws upon and integrates a range of business disciplines in examining both theory and practice. In so doing, it bridges the gap between discrete functionalist perspectives and the broader issues involved in general management activity. The module examines the overall challenges, issues and solutions, which are associated with the running of modern organisations.

Special Features


With a nomination for Entrepreneurial University of the Year in The Times Higher Education Awards 2013, the University of Lincoln is extremely proud of its approach to nurturing and mentoring entrepreneurialism in its students. It has its own business incubation centre, Sparkhouse, which offers a variety of services to students and graduates launching their own business, including office accommodation, mentoring and business planning. More than 200 start-up businesses have been supported by Sparkhouse.


All Lincoln Business School students have the option to complete a work placement year, during which you can undertake a paid full-time role in an industry of your choosing in the UK or overseas. A placement year exposes you to a professional business environment, offering valuable workplace experience, networking and knowledge.

Visit to find out more about the Professional Practice Year, and our other employability schemes.

Placement Year

When you are on an optional placement in the UK or overseas or studying abroad, you will be required to cover your own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry.

Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.


Lincoln Business School is based in the recently refurbished David Chiddick building, which provides students with teaching and learning spaces, including lecture theatres, workshop rooms and IT labs, as well as places to meet and eat with friends and staff.

At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our undergraduates. Whatever your area of study, the University strives to ensure students have access to specialist equipment and resources, to develop the skills, which you may need in your future career.

View our campus pages [] to learn more about our teaching and learning facilities.

Career Opportunities

Our Business Studies graduates are desirable to employers because of the breadth and depth of their knowledge. They go on to work in e-commerce, financial management, human resources and marketing. Many successfully launch their own businesses.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages for further information. []

Additional Costs

For each course you may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on your course. Some courses provide opportunities for you to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and your meals may be covered by the University and so is included in your fee. Where these are optional you will normally be required to pay your own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and you will find that our extensive library holds either material or virtual versions of the core texts that you are required to read. However, you may prefer to purchase some of these for yourself and you will be responsible for this cost.

Related Courses

The Accountancy and Finance degree is taught by leading experts in the field who put students at the heart of the learning experience.
The BA (Hons) Business and Finance degree equips you with the tools and knowledge to operate in a range of business environments around the world. Finance degrees at Lincoln are ranked 4th best in the UK, according to the latest National Student Survey.
This BA (Hons) Business and Management degree is ideal if you want to work in the fast-paced global world of private sector corporations, coordinating teams and using resources efficiently, or establishing and running your own business.
This BA (Hons) Business and Marketing degree is designed to provide you with a firm grasp of the principles of business and marketing, exploring the theoretical and practical context of business studies while enabling you to develop a marketing specialism.
Lincoln’s BA (Hons) International Business Management degree graduates develop a solid grounding in business process and mechanics, the confidence and skills to operate in a global environment and an in-depth understanding of the international marketplace.

Tuition Fees

2016/17 Entry UK/EUInternational
Full-time £9,000 per level £12,800 per level
Part-time £75 per credit point  
Placement (optional) Exempt Exempt

For further information and for details about funding your study, please see our UK/EU Fees & Funding pages or our International funding and scholarship pages. [] []

The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.