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Course Information

BA (Hons)

BA (Hons)

Select year of entry:
3-4 years Lincoln Business School Lincoln Campus [L] Validated 260 points (See below) N100 3 or 4 years Lincoln Business School Lincoln Campus [L] Validated BCC (See below) N100

Top19 Business Studies at Lincoln is ranked joint 19th for student experience according to The Times and Sunday Times Good University Guide 2016.

Introduction

This BA (Hons) Business Studies degree combines elements of accountancy, finance, marketing, management and economics, and offers students the opportunity to develop the critical-thinking, problem-solving and analytical skills needed to enter the competitive world of business.

Lincoln’s Business Studies course takes an international perspective to help prepare students for the global nature of modern business practice. Students have the opportunity to specialise in areas of particular interest and there are opportunities to acquire workplace experience. The degree is designed to explores a variety of topics, drawn broadly from the areas of statistics, economics, marketing, operations and strategy.

Many of our academics are active researchers with real-life expertise. Their industry links can benefit students by exposing them to current business thinking and the latest developments in the sector.

How You Study

The first year introduces key elements of business, including economics, finance, marketing and organisational behaviour. The second year builds on this foundation with modules designed to develop professional skills in project management and operations management. In the final year, students may choose from a range of modules to develop their business knowledge further and have the opportunity to develop a career specialism by choosing modules aligned to their personal interests.

In addition, there is the opportunity to take a year-long work placement after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. More details regarding the potential costs associated with these placements is outlined in the Features tab.

Contact Hours and Independent Study

Contact hours may vary for each year of your degree. However, remember that you are engaging in a full-time degree; so, at the very least, you should expect to undertake a minimum of 37 hours of study each week during term time and you may undertake assignments outside of term time. The composition and delivery for the course breaks down differently for each module and may include lectures, seminars, workshops, independent study, practicals, work placements, research and one-to-one learning.

University-level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend two - three hours in independent study.

Please see the Unistats data, using the link at the bottom of this page, for specific information relating to this course in terms of course composition and delivery, contact hours and student satisfaction.

How You Are Assessed

A wide range of assessment strategies are used to reflect the student’s varying learning styles.

Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to you promptly – usually within 15 working days after the submission date (unless stated differently above).

Methods of Assessment

The way you will be assessed on this course will vary for each module. It could include coursework, such as a dissertation or essay, written and practical exams, portfolio development, group work or presentations to name some examples.

For a breakdown of assessment methods used on this course and student satisfaction, please visit the Unistats website, using the link at the bottom of this page.

What We Look For In Your Application

Curiosity, energy, interest and commitment.

Staff

Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.

For a comprehensive list of teaching staff, please see our Lincoln Business School Staff Pages.

Entry Requirements 2016-17

Applicants should have a minimum of 260 UCAS tariff points from at least two A Levels (or equivalent). In addition to the two A Levels, other qualifications such as AS Levels, the Extended Project and the ASDAN CoPE will be counted towards the 260 point requirement.

We also accept a wide range of other qualifications including the BTEC Extended Diploma, Diploma and Subsidiary Diploma, the European and International Baccalaureate Diplomas, and Advanced Diplomas. You can find tariff values on the UCAS website http://lncn.eu/cdez

Applicants will also be required to have at least five GCSEs at grade C or above, including English Language and Maths.

Applications are welcomed from mature students who are studying towards an Access to Higher Education programme. We will also consider applicants with extensive relevant work experience.

Degree preparation courses for international students:

The University of Lincoln offers international students (non EU/UK) who do not meet the direct entry requirements for an undergraduate degree course the option of completing a degree preparation programme at the university’s International Study Centre. To find out more please visit www.lincoln.ac.uk/isc

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk.

Level 1

Analysis of Business Data

This module aims to introduce some quantitative techniques fundamental to the analysis of business data. It seeks to promote a critical awareness and understanding of some of the processes, techniques and technology by which numerical information can be collected and communicated. Students have the opportunity to practice the systematic use of appropriate industry-standard computer technology for the acquisition, analysis and presentation of data (for example, Excel or SPSS).

Contemporary Business Analysis

This modules aims to introduce students to a range of economic concepts and basic analytical techniques. Upon successful completion students are expected to be able to:

  • Explain the workings of the price mechanism, the labour market and various forms of market failure.
  • Explain the relationship between the firm’s costs, revenues, prices and outputs within various market structures.
  • Analyse the interaction between entrepreneur, the firm and its external environment.
  • Analyse the inter-relationships between government and key macro-economic indicators.
  • Understand the links between the internal and external economy and how this impacts on the firm and its external environment.

Financial Communications

This module aims to provide students with the opportunity to develop an understanding of the relevance of finance and accounting and some of the current issues facing business people.

This module is not an introduction to the technical side of accounting, rather; non-specialists have the opportunity to develop the ability to understand and comment upon issues which will arise upon pursuing a business career. Most organisations spend considerable time and money producing 'Financial Communications' and the module seeks to examine the underlying reasons behind this behaviour and the extent to which these communications achieve their objectives.

Introduction to Business Law

This module aims to serve as an introduction to the English legal system and English contract law. The module is designed to give students the opportunity to develop a basic understanding of contract issues in England and seeks to enable students to appreciate when a legally binding agreement comes into existence, the obligations involved and the consequences of breaking such agreements. Contract law underpins a company’s dealings with its customers, employees and suppliers. It is important that students appreciate the legal context in which everyday business decisions are made.

Organisational Behaviour 1: Evolving Perspectives of Management

It is suggested that organisational structure affects human behaviour in organisations and that strategy, structure and culture are closely related, although rarely considered together. This module aims to set contemporary management behaviour in context, by seeking to provide students with the opportunity to develop an understanding of the evolution of management theory, together with a consideration of organisational structure.

Organisational Behaviour 2: Management in Context

This module aims to focus on the impact of group dynamics on the individual, the impact of personality when working with others, and seeks to consider the impact of both group dynamics and personality on the workplace from a management perspective. The module is designed to consider the impact of groups on individual behaviour, while observing the impact of individual personalities. The programme aims introduces theories and models relating to group work while the extent to which students already perceive themselves as managers can be explored.

Principles of Marketing

This module is designed to provide an introduction to the theory and practice of marketing. The aim is to familiarise students with the key concepts and issues of marketing, seeking to give them the chance to develop a thorough grasp of the sort of marketing decisions there are to be made and what factors affect them.

Level 2

Buyer Behaviour and Market Research (Option)

This module is designed to prepare students for the use of market research techniques in order to help companies understand the nature of buyer behaviour activity. Students have the opportunity to develop a critical perspective of how an understanding of buyer behaviour can be used by marketers to develop competitiveness. The module is also designed to give students the opportunity to develop the knowledge and skills to understand and initiate customer market research activities.

Contemporary Issues for Business

This module aims to explore a range of issues that emphasise the increasingly international business environment. These issues are underpinned by appropriate theory so that students have the opportunity to explain and analyse them using appropriate conceptual tools. For operational efficiency, the module is split into two elements. The first focuses on the international business environment and the second on domestic contemporary issues.

Critical HRM: Managing Diversity

This module is designed to engage critically with diversity and equality issues in contemporary organisations. Evaluation of current organisational strategies to promote and manage equality and diversity are key elements of this module. Critical examinations of the role of 'social justice' and 'competitive business' are also incorporated. Social, ethical and philosophical dimensions of diversity in terms of gender, age, race, sexuality and disability can be explored, along with their practical implications.

Management Finance

This module is designed to include a revision in financial analysis, cash flow planning, budgets and variance analysis, finance and contemporary performance management. At its conclusion, students are expected to have had the opportunity to develop an understanding of the key elements of financial accounting, management accounting and finance that inform and affect the manager. Furthermore, students will have had to opportunity to develop a platform in the principles, models and issues that underpin the advanced aspects of the subject area.

Marketing in Practice (Option)

This module seeks to consider the key influences on marketing, with the aim of helping students to develop an understanding the issues involved in making marketing mix decisions, the relevance of competition to marketing decisions, the implementation of marketing in the organisation and selected applications of marketing.

It is both theoretical and applied in nature, and students are expected to use relevant concepts, models and frameworks both in the analysis of case material and when developing their own product concept. The module is broad-based covering many marketing topics and is designed to provide the opportunity for the steady progression of students from certificate level through to the more demanding and strategic subject material of higher level marketing.

Operations Management A

This module is designed to support students in developing an understanding of the issues surrounding the management of resources and operations.

The module aims to set these issues in the context of:

  • Understanding organisations as 'systems' seeking to remain viable within their environments
  • The notion of 'operations management' as the act of aligning processes and systems to deliver an overall strategy and its marketing objectives, in both the service and the manufacturing environments.

Level 3

Business Project Management (Option)

Business project management is considered an important management philosophy for how organisations manage changing business environments. All projects have to be managed to a successful conclusion, which relies on complex and important decisions being made through phases of planning, monitoring and controlling. This module is designed to focus on the issues of planning, organisational, procedural, systematic and financial management in order to create a project management structure for a modern business context.

Contemporary Issues in Human Resource Management (Option)

This module aims to provide an opportunity to draw on current research and professional practice into human resource management and development. The module seeks to introduce students to contemporary topics that are both practically and theoretically relevant. The topics/issues/research under consideration may vary year on year but at the heart of our concerns is a desire to draw upon Certificate and intermediate level study in order to consider the implications that contemporary human resource management and development theories hold for practitioners. In this context, the limitations of traditional approaches to human resource management practice may be explored and critiqued. Students are expected to apply their learning to emergent business issues, practices and challenges.

Crisis and Disaster Management (Option)

This module provides students with the opportunity to explore the notion of risk and how this influences consumer behaviour and contemporary management practice. Through examination of a series of case studies, from organisations to places, it provides students with the chance to develop a critical understanding of risks, crises and disasters that can affect the events, tourism and sports industries.

Students have the opportunity to develop an understanding of contingency planning and crisis management practice in the 'experience' industries. The use of simulations and engagement with practitioners aims to enhance the students' practical knowledge of the processes and procedures associated with crisis management.

Students who take this optional module can choose to travel to Sri Lanka as part of an optional study visit. The cost of this trip is approximately £900 and students can pay in instalments. Attendance on this trip is not assessed.

Dissertation (Business) (Option)

The dissertation is a major independent piece of work intended to develop a student’s ability to actively engage with core disciplinary issues. Students are expected to demonstrate the ability to identify, organise and select from a large body of material in order to produce a coherent, well defined and internally consistent representation of their findings. Students are expected to work with their supervisor to research, develop and present their study for assessment following the agreed formats as prescribed by Lincoln Business School.

Economic Geography (Option)

This module aims to provide students with the opportunity to develop an analytical framework with which they can interpret and explain spatial economic processes, structures and change at a regional and sub regional levels. The aim is to give students the chance to identify the nature of spatial economics; a scale of analysis gaining increasing relevance in the context of International Economic integration.

Entrepreneurship and Venture Creation (Option)

The entrepreneurship route has been designed so that students have the opportunity to prepare to pursue careers as owner/managers and contemporary business managers, and understand the issues of modern entrepreneurial activities in contemporary environments. Students also have the opportunity to examine the general principles of entrepreneurship and entrepreneurial activity, within a variety of settings.

European Business (Option)

This module aims to provide students with the opportunity to develop an understanding of the economic and political rationale for the European Union. The module also seeks to consider the development of key policies and themes as they affect business, for example, liberalisation, and industrial and enterprise policies for small, medium and large-scale enterprises.

It provides students with the opportunity to examine policies that have proved to be particularly controversial, such as social and labour market policy, EMU, as well as the current challenges arising from recent and future enlargements. Finally, the module aims to examine the regional dimension of the European Union in the external context, including the challenges of competing in the global business environment and the role of the European Union as a key participant in international governance.

Financial Management for Business (Option)

This module is designed to introduce students to the concepts and practise of Financial Management. It is designed to familiarise students with some of the major theoretical developments and practices in the areas of corporate finance.

Global Marketing Strategy (Option)

This module seeks to consider the strategic and tactical marketing implications for companies operating in a rapidly changing and dynamic global business environment. The main aim of the module is to give students the opportunity to develop a range of skills which can enable them to think strategically in the context of this globalised business world.

This module is about how organisations create and maintain a viable position in today’s complex business world. The unit seeks to examine the kind of thinking that can underpin successful marketing strategies and their practice. Successful marketing organisations are the ones which now and in the future will have the skills to manage multiple strategic processes.

Human Resource Management (Level 3) (Option)

The main purpose of this module is to provide students with the opportunity to appreciate the importance of the Human Resource function in an organisational context. The module aims to explore and examine strategic as well as operational aspects of the function in the light of the contemporary business environment besides the social and ethical context.

International Business (Option)

The study of international business relates to the operation of business organisations across national boundaries. This module aims to provide students with the opportunity to examine how internationalisation has occurred principally through trade and investment.

Managing (Option)

This module aims to adopt a praxis approach to managing, in the sense of on-going re-conceptualization of meanings experienced in the social realm. Students have the opportunity to explore the complexity of the relationship between knowledge, theories and action. Managing is regarded as not only a practical and pragmatic phenomenon but also as philosophical and sociological in kind. In this context, managing is viewed as problematic involving challenges, ambiguities and contradictions. From a Functional perspective, the activity of management is assumed to be an established historical, social and technical fact with a coherent set of theories and practices.

Marketing Communications (Option)

This module is designed to place marketing communications in context, and then provide students with the opportunity to discuss the implications of buyer behaviour, how we learn, how we communicate and how we process the information we are bombarded with each day. Students have the chance to look at the implications for marketers trying to find a way through to their customers, be it the consumer or a business customer.

Personal Financial Planning (Option)

Personal financial planning is the process whereby individuals can determine whether or not they can meet their financial objectives through proper management of their financial resources. This module aims to demonstrate and explore the application of a range of techniques used to help achieve this aim.

It seeks to question the benefits of schemes proposed by independent experts and critically appraise the plethora of financial products available in the financial services arena. The module is designed to focus on both the process of financial planning and the logic and fundamental principles which drive it. It is designed to provide a forum where students have the opportunity to identify trends and develop an understanding of the changing financial needs of the individual within modern society.

Strategic Management

This module aims to draw upon and integrate a range of business disciplines in examining both theory and practice. In so doing, it seeks to bridge the gap between discrete functionalist perspectives and the broader issues involved in general management activity. The module is designed to examine the overall challenges, issues and solutions, which are associated with the running of modern organisations.

Special Features

Entrepreneurship

The University of Lincoln is proud of its approach to nurturing entrepreneurship in its students. Lectures and visiting practitioners aim to provide insight into current practice and global issues, while real-world projects can help challenge students to develop problem solving skills.

Placements

Students have the opportunity to take a year-long work placement after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. Please note that students who choose to undertake a work placement do not pay tuition fees for that year, but are required to cover their travel, accommodation and general living costs.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln Business School and University schemes. For more information about this please visit:

http://www.lincoln.ac.uk/home/lbs/workplacements/

Placement Year

When you are on an optional placement in the UK or overseas or studying abroad, you will be required to cover your own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry.

Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.

Facilities

Lincoln Business School is based in the David Chiddick building, which provides students with teaching and learning spaces, including lecture theatres, workshop rooms and IT labs, as well as places to meet and eat with friends and staff.

At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our undergraduates. Whatever your area of study, the University strives to ensure students have access to specialist equipment and resources, to develop the skills, which you may need in your future career.

View our campus pages [www.lincoln.ac.uk/home/campuslife/ourcampus/] to learn more about our teaching and learning facilities.

Career Opportunities

Business Studies graduates may go on to work in e-commerce, financial management, retail management, human resources and marketing. Some go on to undertake study at Master's or doctoral level.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages for further information. [http://www.lincoln.ac.uk/home/campuslife/studentsupport/careersservice/]

Additional Costs

For each course you may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on your course. Some courses provide opportunities for you to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and your meals may be covered by the University and so is included in your fee. Where these are optional you will normally (unless stated otherwise) be required to pay your own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and you will find that our extensive library holds either material or virtual versions of the core texts that you are required to read. However, you may prefer to purchase some of these for yourself and you will be responsible for this cost. Where there may be exceptions to this general rule, information will be displayed in a section titled Other Costs below.

Related Courses

Our BA (Hons) Accountancy and Finance degree aims to introduce students to the practical and theoretical skills of accountancy and finance. Students have the opportunity to develop the critical-thinking skills, knowledge and problem-solving abilities that are needed by senior leaders and decision makers in business.
The BA (Hons) Business and Finance degree aims to equip students with the tools and knowledge to operate in a range of business environments, and to develop a broad understanding of business and finance from an international perspective.
This Business and Management degree is designed for students who want to work in the fast-paced global world of private and public organisations, coordinating teams and using resources efficiently, or perhaps establishing and running their own business.
This BA (Hons) Business and Marketing degree is designed to provide students with a firm grasp of the principles of business and marketing. Students are encouraged to explore the theoretical and practical context of business and develop a marketing specialism.
Lincoln’s BA (Hons) International Business Management course aims to provide students with the opportunity to develop a solid grounding in business process and mechanics, the skills to operate in a global environment and an in-depth understanding of the international marketplace.

Introduction

This BA (Hons) Business Studies degree combines elements of accountancy, finance, marketing, management and economics, and offers students the opportunity to develop the critical-thinking, problem-solving and analytical skills needed to enter the competitive world of business.

Lincoln’s Business Studies course takes an international perspective to help prepare students for the global nature of modern business practice. Students have the opportunity to specialise in areas of particular interest and there are opportunities to acquire workplace experience. The degree is designed to explores a variety of topics, drawn broadly from the areas of statistics, economics, marketing, operations and strategy.

Many of our academics are active researchers with real-life expertise. Their industry links can benefit students by exposing them to current business thinking and the latest developments in the sector.

How You Study

The first year introduces key elements of business, including economics, finance, marketing and organisational behaviour. The second year builds on this foundation with modules designed to develop professional skills in project management and operations management. In the final year, students may choose from a range of modules to develop their business knowledge further and have the opportunity to develop a career specialism by choosing modules aligned to their personal interests.

In addition, there is the opportunity to take a year-long work placement after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. More details regarding the potential costs associated with these placements is outlined in the Features tab.

Contact Hours and Independent Study

Contact hours may vary for each year of your degree. However, remember that you are engaging in a full-time degree; so, at the very least, you should expect to undertake a minimum of 37 hours of study each week during term time and you may undertake assignments outside of term time. The composition and delivery for the course breaks down differently for each module and may include lectures, seminars, workshops, independent study, practicals, work placements, research and one-to-one learning.

University-level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend two - three hours in independent study.

Please see the Unistats data, using the link at the bottom of this page, for specific information relating to this course in terms of course composition and delivery, contact hours and student satisfaction.

How You Are Assessed

A wide range of assessment strategies are used to reflect the student’s varying learning styles.

Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to you promptly – usually within 15 working days after the submission date (unless stated differently above).

Methods of Assessment

The way you will be assessed on this course will vary for each module. It could include coursework, such as a dissertation or essay, written and practical exams, portfolio development, group work or presentations to name some examples.

For a breakdown of assessment methods used on this course and student satisfaction, please visit the Unistats website, using the link at the bottom of this page.

What We Look For In Your Application

Curiosity, energy, interest and commitment.

Staff

Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.

For a comprehensive list of teaching staff, please see our Lincoln Business School Staff Pages.

Entry Requirements 2017-18

GCE Advanced Levels: BCC

International Baccalaureate: 28 points overall.

BTEC Extended Diploma: Distinction, Merit, Merit.

Access to Higher Education Diploma: A minimum of 45 level 3 credits at merit or above will be required.

Applicants will also be required to have at least five GCSEs at grade C or above, including English and Maths.

We will also consider applicants with extensive relevant work experience.

Degree preparation courses for international students:

The University of Lincoln offers international students (non EU/UK) who do not meet the direct entry requirements for an undergraduate degree course the option of completing a degree preparation programme at the university’s International Study Centre. To find out more please visit www.lincoln.ac.uk/isc

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk.

Level 1

Analysis of Business Data

This module aims to introduce some quantitative techniques fundamental to the analysis of business data. It seeks to promote a critical awareness and understanding of some of the processes, techniques and technology by which numerical information can be collected and communicated. Students have the opportunity to practice the systematic use of appropriate industry-standard computer technology for the acquisition, analysis and presentation of data (for example, Excel or SPSS).

Contemporary Business Analysis

This modules aims to introduce students to a range of economic concepts and basic analytical techniques. Upon successful completion students are expected to be able to:

  • Explain the workings of the price mechanism, the labour market and various forms of market failure.
  • Explain the relationship between the firm’s costs, revenues, prices and outputs within various market structures.
  • Analyse the interaction between entrepreneur, the firm and its external environment.
  • Analyse the inter-relationships between government and key macro-economic indicators.
  • Understand the links between the internal and external economy and how this impacts on the firm and its external environment.

Financial Communications

This module aims to provide students with the opportunity to develop an understanding of the relevance of finance and accounting and some of the current issues facing business people.

This module is not an introduction to the technical side of accounting, rather; non-specialists have the opportunity to develop the ability to understand and comment upon issues which will arise upon pursuing a business career. Most organisations spend considerable time and money producing 'Financial Communications' and the module seeks to examine the underlying reasons behind this behaviour and the extent to which these communications achieve their objectives.

Introduction to Business Law

This module aims to serve as an introduction to the English legal system and English contract law. The module is designed to give students the opportunity to develop a basic understanding of contract issues in England and seeks to enable students to appreciate when a legally binding agreement comes into existence, the obligations involved and the consequences of breaking such agreements. Contract law underpins a company’s dealings with its customers, employees and suppliers. It is important that students appreciate the legal context in which everyday business decisions are made.

Organisational Behaviour 1: Evolving Perspectives of Management

It is suggested that organisational structure affects human behaviour in organisations and that strategy, structure and culture are closely related, although rarely considered together. This module aims to set contemporary management behaviour in context, by seeking to provide students with the opportunity to develop an understanding of the evolution of management theory, together with a consideration of organisational structure.

Organisational Behaviour 2: Management in Context

This module aims to focus on the impact of group dynamics on the individual, the impact of personality when working with others, and seeks to consider the impact of both group dynamics and personality on the workplace from a management perspective. The module is designed to consider the impact of groups on individual behaviour, while observing the impact of individual personalities. The programme aims introduces theories and models relating to group work while the extent to which students already perceive themselves as managers can be explored.

Principles of Marketing

This module is designed to provide an introduction to the theory and practice of marketing. The aim is to familiarise students with the key concepts and issues of marketing, seeking to give them the chance to develop a thorough grasp of the sort of marketing decisions there are to be made and what factors affect them.

Level 2

Buyer Behaviour and Market Research (Option)

This module is designed to prepare students for the use of market research techniques in order to help companies understand the nature of buyer behaviour activity. Students have the opportunity to develop a critical perspective of how an understanding of buyer behaviour can be used by marketers to develop competitiveness. The module is also designed to give students the opportunity to develop the knowledge and skills to understand and initiate customer market research activities.

Contemporary Issues for Business

This module aims to explore a range of issues that emphasise the increasingly international business environment. These issues are underpinned by appropriate theory so that students have the opportunity to explain and analyse them using appropriate conceptual tools. For operational efficiency, the module is split into two elements. The first focuses on the international business environment and the second on domestic contemporary issues.

Critical HRM: Managing Diversity

This module is designed to engage critically with diversity and equality issues in contemporary organisations. Evaluation of current organisational strategies to promote and manage equality and diversity are key elements of this module. Critical examinations of the role of 'social justice' and 'competitive business' are also incorporated. Social, ethical and philosophical dimensions of diversity in terms of gender, age, race, sexuality and disability can be explored, along with their practical implications.

Management Finance

This module is designed to include a revision in financial analysis, cash flow planning, budgets and variance analysis, finance and contemporary performance management. At its conclusion, students are expected to have had the opportunity to develop an understanding of the key elements of financial accounting, management accounting and finance that inform and affect the manager. Furthermore, students will have had to opportunity to develop a platform in the principles, models and issues that underpin the advanced aspects of the subject area.

Marketing in Practice (Option)

This module seeks to consider the key influences on marketing, with the aim of helping students to develop an understanding the issues involved in making marketing mix decisions, the relevance of competition to marketing decisions, the implementation of marketing in the organisation and selected applications of marketing.

It is both theoretical and applied in nature, and students are expected to use relevant concepts, models and frameworks both in the analysis of case material and when developing their own product concept. The module is broad-based covering many marketing topics and is designed to provide the opportunity for the steady progression of students from certificate level through to the more demanding and strategic subject material of higher level marketing.

Operations Management A

This module is designed to support students in developing an understanding of the issues surrounding the management of resources and operations.

The module aims to set these issues in the context of:

  • Understanding organisations as 'systems' seeking to remain viable within their environments.
  • The notion of 'operations management' as the act of aligning processes and systems to deliver an overall strategy and its marketing objectives, in both the service and the manufacturing environments.

Level 3

Business Project Management (Option)

Business project management is considered an important management philosophy for how organisations manage changing business environments. All projects have to be managed to a successful conclusion, which relies on complex and important decisions being made through phases of planning, monitoring and controlling. This module is designed to focus on the issues of planning, organisational, procedural, systematic and financial management in order to create a project management structure for a modern business context.

Contemporary Issues in Human Resource Management (Option)

This module aims to provide an opportunity to draw on current research and professional practice into human resource management and development. The module seeks to introduce students to contemporary topics that are both practically and theoretically relevant.

The topics/issues/research under consideration may vary year on year but at the heart of our concerns is a desire to draw upon Certificate and intermediate level study in order to consider the implications that contemporary human resource management and development theories hold for practitioners. In this context, the limitations of traditional approaches to human resource management practice may be explored and critiqued. Students are expected to apply their learning to emergent business issues, practices and challenges.

Crisis and Disaster Management (Option)

This module provides students with the opportunity to explore the notion of risk and how this influences consumer behaviour and contemporary management practice. Through examination of a series of case studies, from organisations to places, it provides students with the chance to develop a critical understanding of risks, crises and disasters that can affect the events, tourism and sports industries.

Students have the opportunity to develop an understanding of contingency planning and crisis management practice in the 'experience' industries. The use of simulations and engagement with practitioners aims to enhance the students' practical knowledge of the processes and procedures associated with crisis management.

Students who take this optional module can choose to travel to Sri Lanka as part of an optional study visit. The cost of this trip is approximately £900 and students can pay in instalments. Attendance on this trip is not assessed.

Dissertation (Business) (Option)

The dissertation is a major independent piece of work intended to develop a student’s ability to actively engage with core disciplinary issues. Students are expected to demonstrate the ability to identify, organise and select from a large body of material in order to produce a coherent, well defined and internally consistent representation of their findings. Students are expected to work with their supervisor to research, develop and present their study for assessment following the agreed formats as prescribed by Lincoln Business School.

Economic Geography (Option)

This module aims to provide students with the opportunity to develop an analytical framework with which they can interpret and explain spatial economic processes, structures and change at a regional and sub regional levels. The aim is to give students the chance to identify the nature of spatial economics; a scale of analysis gaining increasing relevance in the context of International Economic integration.

Entrepreneurship and Venture Creation (Option)

The entrepreneurship route has been designed so that students have the opportunity to prepare to pursue careers as owner/managers and contemporary business managers, and understand the issues of modern entrepreneurial activities in contemporary environments. Students also have the opportunity to examine the general principles of entrepreneurship and entrepreneurial activity, within a variety of settings.

European Business (Option)

This module aims to provide students with the opportunity to develop an understanding of the economic and political rationale for the European Union. The module also seeks to consider the development of key policies and themes as they affect business, for example, liberalisation, and industrial and enterprise policies for small, medium and large-scale enterprises.

It provides students with the opportunity to examine policies that have proved to be particularly controversial, such as social and labour market policy, EMU, as well as the current challenges arising from recent and future enlargements. Finally, the module aims to examine the regional dimension of the European Union in the external context, including the challenges of competing in the global business environment and the role of the European Union as a key participant in international governance.

Financial Management for Business (Option)

This module is designed to introduce students to the concepts and practise of Financial Management. It is designed to familiarise students with some of the major theoretical developments and practices in the areas of corporate finance.

Global Marketing Strategy (Option)

This module seeks to consider the strategic and tactical marketing implications for companies operating in a rapidly changing and dynamic global business environment. The main aim of the module is to give students the opportunity to develop a range of skills which can enable them to think strategically in the context of this globalised business world.

This module is about how organisations create and maintain a viable position in today’s complex business world. The unit seeks to examine the kind of thinking that can underpin successful marketing strategies and their practice. Successful marketing organisations are the ones which now and in the future will have the skills to manage multiple strategic processes.

Human Resource Management (Level 3) (Option)

The main purpose of this module is to provide students with the opportunity to appreciate the importance of the Human Resource function in an organisational context. The module aims to explore and examine strategic as well as operational aspects of the function in the light of the contemporary business environment besides the social and ethical context.

International Business (Option)

The study of international business relates to the operation of business organisations across national boundaries. This module aims to provide students with the opportunity to examine how internationalisation has occurred principally through trade and investment.

Managing (Option)

This module aims to adopt a praxis approach to managing, in the sense of on-going re-conceptualization of meanings experienced in the social realm. Students have the opportunity to explore the complexity of the relationship between knowledge, theories and action. Managing is regarded as not only a practical and pragmatic phenomenon but also as philosophical and sociological in kind. In this context, managing is viewed as problematic involving challenges, ambiguities and contradictions. From a Functional perspective, the activity of management is assumed to be an established historical, social and technical fact with a coherent set of theories and practices.

Marketing Communications (Option)

This module is designed to place marketing communications in context, and then provide students with the opportunity to discuss the implications of buyer behaviour, how we learn, how we communicate and how we process the information we are bombarded with each day. Students have the chance to look at the implications for marketers trying to find a way through to their customers, be it the consumer or a business customer.

Personal Financial Planning (Option)

Personal financial planning is the process whereby individuals can determine whether or not they can meet their financial objectives through proper management of their financial resources. This module aims to demonstrate and explore the application of a range of techniques used to help achieve this aim.

It seeks to question the benefits of schemes proposed by independent experts and critically appraise the plethora of financial products available in the financial services arena. The module is designed to focus on both the process of financial planning and the logic and fundamental principles which drive it. It is designed to provide a forum where students have the opportunity to identify trends and develop an understanding of the changing financial needs of the individual within modern society.

Strategic Management

This module aims to draw upon and integrate a range of business disciplines in examining both theory and practice. In so doing, it seeks to bridge the gap between discrete functionalist perspectives and the broader issues involved in general management activity. The module is designed to examine the overall challenges, issues and solutions, which are associated with the running of modern organisations.

Special Features

Entrepreneurship

The University of Lincoln is proud of its approach to nurturing entrepreneurship in its students. Lectures and visiting practitioners aim to provide insight into current practice and global issues, while real-world projects can help challenge students to develop problem solving skills.

Placements

Students have the opportunity to take a year-long work placement after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. Please note that students who choose to undertake a work placement do not pay tuition fees for that year, but are required to cover their travel, accommodation and general living costs.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln Business School and University schemes. For more information about this please visit:

http://www.lincoln.ac.uk/home/lbs/workplacements/

Placement Year

When you are on an optional placement in the UK or overseas or studying abroad, you will be required to cover your own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry.

Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.

Facilities

Lincoln Business School is based in the David Chiddick building, which provides students with teaching and learning spaces, including lecture theatres, workshop rooms and IT labs, as well as places to meet and eat with friends and staff.

At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our undergraduates. Whatever your area of study, the University strives to ensure students have access to specialist equipment and resources, to develop the skills, which you may need in your future career.

View our campus pages [www.lincoln.ac.uk/home/campuslife/ourcampus/] to learn more about our teaching and learning facilities.

Career Opportunities

Business Studies graduates may go on to work in e-commerce, financial management, retail management, human resources and marketing. Some go on to undertake study at Master's or doctoral level.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages for further information. [http://www.lincoln.ac.uk/home/campuslife/studentsupport/careersservice/]

Additional Costs

For each course you may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on your course. Some courses provide opportunities for you to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and your meals may be covered by the University and so is included in your fee. Where these are optional you will normally (unless stated otherwise) be required to pay your own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and you will find that our extensive library holds either material or virtual versions of the core texts that you are required to read. However, you may prefer to purchase some of these for yourself and you will be responsible for this cost. Where there may be exceptions to this general rule, information will be displayed in a section titled Other Costs below.

Related Courses

Our BA (Hons) Accountancy and Finance degree aims to introduce students to the practical and theoretical skills of accountancy and finance. Students have the opportunity to develop the critical-thinking skills, knowledge and problem-solving abilities that are needed by senior leaders and decision makers in business.
The BA (Hons) Business and Finance degree aims to equip students with the tools and knowledge to operate in a range of business environments, and to develop a broad understanding of business and finance from an international perspective.
This Business and Management degree is designed for students who want to work in the fast-paced global world of private and public organisations, coordinating teams and using resources efficiently, or perhaps establishing and running their own business.
This BA (Hons) Business and Marketing degree is designed to provide students with a firm grasp of the principles of business and marketing. Students are encouraged to explore the theoretical and practical context of business and develop a marketing specialism.
Lincoln’s BA (Hons) International Business Management course aims to provide students with the opportunity to develop a solid grounding in business process and mechanics, the skills to operate in a global environment and an in-depth understanding of the international marketplace.

Tuition Fees

2016/17 Entry UK/EUInternational
Full-time £9,000 per level £12,800 per level
Part-time £75 per credit point  
Placement (optional) Exempt Exempt

 

2017/18 Entry UK/EUInternational
Full-time £9,000 per level £12,800 per level
Part-time £75 per credit point  
Placement (optional) Exempt Exempt

Please note that not all courses are available as a part-time option.

For further information and for details about funding your study, please see our UK/EU Fees & Funding pages or our International funding and scholarship pages. [www.lincoln.ac.uk/home/studyatlincoln/undergraduatecourses/feesandfunding/] [www.lincoln.ac.uk/home/international/feesandfunding/internationalscholarships/]

The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.