Live Chat Software
Course Information

MSc Events Management

1 year 2 years Lincoln Business School Lincoln Campus [L] Validated

Top Five for Student Satisfaction

Events Management at the University of Lincoln is ranked in the top five in the country for student satisfaction according to the National Student Survey.

This eight-strong teaching team, of whom five have PhDs, possess extensive experience in the leisure and events industry. Academics have specific expertise in sporting event management, sustainable events, conventions, arts and entertainment venues, travel and international mobility. The team present papers at international conferences, undertake research and publish their findings widely.

Open Days

Find out about our undergraduate and postgraduate open days and see Lincoln for yourself.

Order a Prospectus

View and download our latest undergraduate and postgraduate publications.

Virtual Open Day

You can start this programme in September or February. Please contact the School for further details


This internationally focused MSc is designed to prepare you for a career in the events industry at a senior level. Course content is
research-informed and up-to-date with the latest sector trends. This specialist programme offers an appreciation of the theoretical insights, knowledge and practical competences that are required in the events workplace.

Through a combination of theoretical and practice-oriented study, you will develop the knowledge and skill set required to conceive, promote and manage events successfully. There is an emphasis on strategic insight and a critical understanding of the operating environment.

You learn from, and work alongside, academics with significant research, consultancy and practitioner experience. Throughout the programme you will benefit from engagement with industry professionals and visiting speakers.


This programme is accredited by the AEME (Association of Events Management Education)

How You Study

There is a strong international focus to all events-related modules and there are a number of opportunities for links with event-based enterprises. Themes such as sustainability run throughout the programme, which is strongly based on cutting-edge research and management activity undertaken by academics, visiting academics and industry managers.

How You Are Assessed

We use assessment as a tool to develop intellect, and to simulate the individual, practical and team-working skills required in the workplace. These skills include written and oral presentation, numeracy, and the use of software for presentation and analysis.

Some of the assessed work will be undertaken for events organisations with which the team has links. The third-term dissertation is the opportunity to pursue an individual project with a personal supervisor from the staff team.

Entry Requirements

At least a 2:2 honours degree,or substantial relevant work experience.

International Students will require English Language at IELTS 6.0 with no less than 5.5 in each element, or equivalent.

Key Contacts

Richard Voase
+44 (0)1522 835638

+44 (0)1522 835532

Masters Level

Advanced Research Methods for Tourism and Hospitality

Students are encouraged to develop not only as reflexive researchers but also as critical practitioners, who can critically evaluate and (re)interpret evidence presented in published sources. The module seeks to expose students to a balance of qualitative and quantitative methods of data collection and analysis. In the context of qualitative data, students will learn how to conduct conversational analysis, discourse analysis and grounded theory, using computer software where appropriate. Although these qualitative and quantitative techniques continue to be relevant to many research problems, students also need to be aware of how contemporary debates within the social sciences have begun to challenge many underlying assumptions.

Arts, Performance and Society

The module begins with an outline of the relationship between art, performance, audience and state, introducing concurrent versions of the nature, meaning and purpose of art. Special emphasis will be placed on unpacking the apparent cultural divide between high art and popular culture. The study will include an appraisal of the linking of art-forms to specific performance spaces, and an examination of the arts in a range of societal contexts: the arts as instrument; the arts and business; and the arts and religion, and the effect of the societal shift to the ‘post-modern’.

Dissertation in International Tourism Management

The dissertation is the capstone of the Masters learning process, and allows the student to demonstrate mastery in scholarship of a programme-related topic, selected and developed by them in consultation with tutors. Each student is assigned a personal tutor. The completed dissertation, length 15,000-18,000 words, is to be submitted to a date to be set in the October following the two taught terms for students who are able to make accelerated progress during the summer months. A second optional submission date will be set for late January the following year.

Event Management (MSc Events Management)

The management of events requires a mixture of strategic and critical techniques, in order to manage the external and internal environment of an event to best effect. In a rapidly evolving sector, change must be managed holistically, ranging from the internal issues of funding, staffing and marketing to an accurate appraisal of the external operating environment. The key concepts include a review of the formal strategic planning process in the event sector, and the critical analysis of the layers of the business environment (macro, micro) including external/internal analyses.

Events based Consultancy Project

Students will work with selected client organisations on specific event and/or business projects. The students will be required to work with the client to fully understand their vision and objectives for the project or event with the view to assist with the planning, delivery and evaluation of the project. Students will then be tasked with interpreting research findings and presenting conclusions and recommendations to the client organisation. This affords students practical experience in understanding how theoretical concepts of business mesh with performance and delivery.

Finance and accounting

This course provides an introduction to financial accounting and financial management to financial tools for decision making. It covers three areas: management accounting, pure finance and accounting and is intended to acquaint a non-specialist with financial managerial skills.

Finance and Accounting commences with concepts and techniques for costing and break-even analysis and brings in the notion of pricing from a larger viewpoint viz. the market as well as from a strategic management view. Later it touches on financial analysis and budgeting and planning. It then moves on to analysing the sources of finance.

Sustainability of Tourism and Events

It is vital to provide the tourism and events managers of tomorrow with an explicit understanding and the capability to seek out creative and innovative solutions for the sustainable development of tourism and events. The module takes the view that sustainable tourism or event management needs to be seen as a dynamic process of change, rather than a static goal to be achieved, and therefore must be tackled with ever evolving, flexible strategies. Relevant theories and concepts are linked to practice through case studies or exercises.

The New Marketing Environment

This module offers an appreciation of major contemporary changes in the marketing environment. These changes have been described, perhaps without exaggeration, as ‘arguably the most dynamic period in the history of marketing’ (Valos et al, 2010). There is a need to understand the technologies and social dynamics of a new marketing environment, in which online promotion and social media are rapidly assuming dominance. This module aims to equip the student with the most up-to-date insights into managing the marketing function in a web-dominated world.

The Visitor Experience at Cultural and Heritage Attractions

Cultural and heritage sites, festivals and events (here collectively called ‘attractions’) are growing in number and popularity. Moreover, the divide between fixed attractions and events is to some extent dissolving. Attractions such as museums and galleries are increasingly attempting to reinvent themselves as spaces of multiple use. The module asks who the visitors are, and what they hope to gain from the experience. It develops a critical understanding of the approaches adopted with the intention of enhancing the visitor experience.


Lincoln Business School is housed in a new, purpose-built facility with state-of-the-art teaching and learning environments.

Access to some 45,000 academic journals and several dozen subscription databases is available on your desktop via our electronic library.

The Great Central Warehouse Library is housed in a converted historic railway warehouse, which is also equipped with state-of-the art PC terminals and study facilities.

Career and Personal Development

The continued growth and globalisation of the events industry means there is high demand for qualified events professionals in public and private sector organisations around the world. In the UK, the sector employs more than half a million people.

This MSc aims to develop your knowledge and expertise in order to equip you for the demands of a career in the events sector.



As a postgraduate student you may be able to apply for one of our scholarships


2015/16 Entry* UK/EU International
Full-time £7,213 £12,961
Part-time £40 per credit point £72 per credit point

* Academic year September- July

Guidance for Postgraduate Fees

Postgraduate Taught

To complete a standard Masters Taught programme, you must complete 180 credit points.

Full time students will be invoiced for the programme in full upon initial enrolment.

For part-time students, tuition fees are payable each credit point enrolled. To calculate your part-time fees, multiply the part-time fee per credit point by the number of credits you intend to complete within that academic year. This is usually between 60 and 90 credit points per year.

For example, if the fee per credit point for your programme is £38, and you enrol on 60 credits, the tuition fee payable for that academic year will be £2280.

For further information and for details about funding your study, scholarships and bursaries, please see our Postgraduate Fees & Funding pages [].

The University intends to provide its courses as outlined in these pages. Occasionally provision may be altered in order to meet changing circumstances or to keep courses up to date with trends and developments in subject areas. Specific programme queries should be directed to the teaching department. Fees for all our courses may increase each year in line with government regulations and are subject to change.

Always check our website for the latest information about entry tariffs, fees & funding before making your application to the University.