Course Information

MSc Events Management

1 Year 2 Years Lincoln Business School Lincoln Campus [L] Subject to Validation

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A top-five rated teaching team*, and a splendid location in one of England’s great cathedral cities, are just two of many reasons for studying Events Management at the University of Lincoln.

Our team of eight, five of whom have PhDs, are possessors of extensive experience of teaching in the leisure-based industries, complemented by practitioner experience. We have young colleagues with expertise in sport and event management in the community and commercial sectors, in the sustainable management of events, and in international mobility. We have senior colleagues who have enjoyed management experience in the organisation of conventions, the management of arts and entertainment venues, and the travel industries. Members of our team present papers at international conferences, undertake research, and publish widely. We are rated in the top five out of forty universities for student satisfaction in the leisure and tourism subject area.

*UK Government’s National Student Survey (NSS)


This MSc aims to develop your knowledge and expertise to equip you for the demands of a senior-level career in the events sector.

The continued growth and globalisation of the events industry means that companies and events organisations are continually searching for individuals with the knowledge, skills and reflective capabilities required for managing events.

This programme helps you to develop expertise and skills relevant to the exercising of senior management functions in the sector. There is a strong international focus to all events-related modules and there are a number of opportunities for links with event-based enterprises. Themes such as sustainability run throughout the programme, which is strongly based on cutting-edge research and management activity undertaken by academics, visiting academics and industry managers.


AEME (Association of Events Management Education)

How You Study

Lincoln Business School is housed in a new, purpose-built facility with state-of-the-art teaching and learning environments.

Access to some 45,000 academic journals and several dozen subscription databases is available on your desktop via our electronic library.

Our physical library is housed in an impressively-converted historic railway warehouse, which is also equipped with state-of-the art pc terminals and study facilities. Our College Building, the Library and the Students’ Union are located within seconds’ walk from one another. Our site is a few minutes’ walk from Lincoln railway station.

How You Are Assessed

We use assessment as a tool to develop intellect, and to simulate the individual, practical and team-working skills required in the workplace. These skills include written and oral presentation, numeracy, and the use of software for presentation and analysis.

Some of the assessed work will be undertaken for events organisations with which the team has links. The third-term dissertation is the opportunity to pursue an individual project with a personal supervisor from the staff team.

Entry Requirements

First degree minimum 2:2, or substantial relevant work experience.

Key Contacts

Richard Voase
+44 (0)1522 835638

+44 (0)1522 835509

Masters Level

Advanced Research Methods for Tourism and Hospitality

Diploma Level 2 (15 credits). Students are encouraged to develop not only as reflexive tourism/hospitality researchers but also as critical practitioners, who can critically evaluate and (re)interpret evidence presented in published sources. The module seeks to expose students to a balance of qualitative and quantitative methods of data collection and analysis. In the context of qualitative data students will learn how to conduct conversational analysis, discourse analysis and grounded theory, using computer software where appropriate. The general linear model (GLM) will be used to explain the principles and procedures of multivariate statistical modelling; with students being exposed to regression, factor and path analytical models using SPSS. Although these qualitative and quantitative techniques continue to be relevant to many research problems in tourism and management, students also need to be aware of how contemporary debates within the social sciences have begun to challenge many underlying assumptions.

Arts, Performance and Society

Level 1 (Postgraduate Certificate) 60 credit points.

The module begins with an outline of the relationship between art, performance, audience and state, introducing concurrent versions of the nature, meaning and purpose of art. Special emphasis will be placed on unpacking the apparent cultural divide between high art and popular culture. The study will include an appraisal of the linking of art-forms to specific performance spaces, and an examination of the arts in a range of societal contexts: the arts as instrument; the arts and business; and the arts and religion, and the effect of the societal shift to the ‘post-modern’.

Dissertation in International Tourism Management

Masters Level 3 (60 credits). The dissertation provides the opportunity to demonstrate the ability to reflect critically on aspects of tourism discussed in the programme. The vehicle will be the researching and writing of a dissertation, based on a research proposal formulated in the Advanced Research Methods module. The dissertation is the capstone of the MSc learning process, and allows the student to demonstrate mastery in scholarship of a tourism-related topic that they have selected in amalgamation with supervisory tutors.

Event Management (MSc Events Management)

Level 1 (Postgraduate Certificate) 60 credit points.

The management of events requires a mixture of strategic and critical techniques, in order to manage the external and internal environment of an event to best effect. In a rapidly evolving sector, change must be managed holistically, ranging from the internal issues of funding, staffing and marketing to an accurate appraisal of the external operating environment.

The key concepts include a review of the formal strategic planning process in the event sector, and the critical analysis of the layers of the business environment (macro, micro) including external/internal analyses.

The key concepts include a review of the formal strategic planning process in the event sector, and the critical analysis of the layers of the business environment (macro, micro) including external/internal analyses.

Events based Consultancy Project

Level 2 (Postgraduate Diploma) 60 credit points.

Students will work with selected client organisations on specific event and/or business projects. The students will be required to work with the client to fully understand their vision and objectives for the project or event with the view to assist with the planning, delivery and evaluation of the project. Students will then be tasked with interpreting research findings and presenting conclusions and recommendations to the client organisation. This affords students practical experience in understanding how theoretical concepts of business mesh with performance and delivery.

Managerial Finance

Managerial Finance

Students are introduced to the role of finance and accountancy in profit seeking firms. Key aspects of this module include the study of:

1. Marginal costing
2. Pricing
3. Investment appraisal
4. Cash planning
5. Financial analysis
6. Planning, budgeting and standard costing
7. Multi-currency finance for importers and exporters.

On successful completion of the module, students will be able to:

1. Evaluate the role of finance and accountancy in profit seeking firms
2. Calculate and use simple costing and pricing models
3. Evaluate and use investment appraisal methods
4. Carry out simple financial analysis
5. Evaluate the importance of financial plans
6. Evaluate the techniques which importers and exporters may use to avoid or reduce exchange rate risk.

Sustainability of Tourism and Events

Level 1 (Postgraduate Certificate) 60 credit points.

It is vital to provide the tourism and events managers of tomorrow with an explicit understanding and the capability to seek out creative and innovative solutions for the sustainable development of tourism and events. The module takes the view that sustainable tourism or event management needs to be seen as a dynamic process of change, rather than a static goal to be achieved, and therefore must be tackled with ever evolving, flexible strategies. Relevant theories and concepts are linked to practice through case studies or exercises.

The New Marketing Environment

Diploma level 1 (15 credits). This module offers an appreciation of major contemporary changes in the marketing environment. These changes have been described, perhaps without exaggeration, as ‘arguably the most dynamic period in the history of marketing’ (Valos et al, 2010). There is a need to understand the technologies and social dynamics of a new marketing environment, in which online promotion and social media are rapidly assuming dominance. This module aims to equip the student with the most up-to-date insights into managing the marketing function in a web-dominated world.

The Visitor Experience at Cultural and Heritage Attractions

Diploma Level 2 (15 credits). Cultural and heritage sites are growing in number and popularity, despite the vagaries of the global economy. Moreover, museums and galleries are increasingly attempting to reinvent themselves as spaces of multiple use, not only displaying exhibits but also hosting a range of events from corporate hospitality and product launches to weddings and children’s sleepovers. We begin by asking who the visitors are to such attractions and what they hope to gain from the experience. We then attempts to develop a critical understanding of the approaches adopted by organisers and managers of attractions, intended to enhance the visitor experience. The module adopts an explicitly cross-cultural perspective, so that understanding is enriched by examining a wide variety of visitors, attractions and experiences.

Special Features & Research Highlights

Our postgraduate students have come from a number of countries, including Germany, France, Finland and China, as well as the United Kingdom. The School is internationally focused and has found the sharing of knowledge and perspectives from these different backgrounds adds to the student experience.

We normally organise day-out excursions to particular destinations and/or organisations during the academic year. You will also be welcome to attend student and staff seminars organised within the Business School.

Career and Personal Development

The events industry has strong employment and growth prospects. In the UK the sector employs more than half a million people and internationally the sector is growing. There is increased demand for qualified events executives in the workplace.

This MSc aims to develop your knowledge and expertise in order to equip you for the demands of a career in the events sector.



As a postgraduate student you may be able to apply for one of our scholarships:

Alumni Scholarships 

Non-Alumni Scholarships 

International Scholarships 


2014/15 Entry* UK/EU International
Full-time £7,003 £12,707
Part-time £39 per credit point £71 per credit point


2015/16 Entry* UK/EU International
Full-time £7,213 £12,961
Part-time £40 per credit point £72 per credit point

* Academic year September- July

Guidance for Postgraduate Fees

Postgraduate Taught

To complete a standard Masters Taught programme, you must complete 180 credit points.

Full time students will be invoiced for the programme in full upon initial enrolment.

For part-time students, tuition fees are payable each credit point enrolled. To calculate your part-time fees, multiply the part-time fee per credit point by the number of credits you intend to complete within that academic year. This is usually between 60 and 90 credit points per year.

For example, if the fee per credit point for your programme is £38, and you enrol on 60 credits, the tuition fee payable for that academic year will be £2280.

Postgraduate Research

Full time and part time postgraduate research students will be invoiced the published set fee each academic year enrolled, up to the point of thesis submission.

Upon first enrolment, the full set fee is payable for students commencing August and September. Fees will be charged pro-rata for enrolments October through to July. For example, if the relevant full time fee is £4088 and you first enrol in November, your tuition fees will be (£4088/12)*9 = £3066

 All continuing students are required to re-enrol no later than September of each academic year. The relevant set full time or part time fee is payable by all continuing students each academic year (including continuing students that re-enrol later than September).

A reduced ‘writing-up’ fee in the 12 month period prior to thesis submission may be applicable subject to your progress. After your Viva Voce examination, additional fees will be payable if a second Viva Voce examination is required. 

Postgraduate Funding

For further information and for details about funding your study, scholarships and bursaries, please see our Postgraduate Fees & Funding pages.

For further information and for details about funding your study, scholarships and bursaries, please see our Postgraduate Fees & Funding pages [].

The University intends to provide its courses as outlined in these pages. Occasionally provision may be altered in order to meet changing circumstances or to keep courses up to date with trends and developments in subject areas. Specific programme queries should be directed to the teaching department. Fees for all our courses may increase each year in line with government regulations and are subject to change.

Always check our website for the latest information about entry tariffs, fees & funding before making your application to the University.