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MSc Events Management

MSc Events Management

1 year 2 years Lincoln Business School Lincoln Campus [L] Validated 1 year 2 years Lincoln Business School Lincoln Campus [L] Subject to Validation

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You can start this programme in September or February. Please contact the School for further details lbs@lincoln.ac.uk

Introduction

This internationally focused MSc is designed to prepare you for a career in the events industry at a senior level. Course content is research-informed and up-to-date with the latest sector trends. This specialist programme offers an appreciation of the theoretical insights, knowledge and practical competences that are required in the events workplace.

Through a combination of theoretical and practice-oriented study, you will develop the knowledge and skill set required to conceive, promote and manage events successfully. There is an emphasis on strategic insight and a critical understanding of the operating environment.

You learn from, and work alongside, academics with significant research, consultancy and practitioner experience. Throughout the programme you will benefit from engagement with industry professionals and visiting speakers.

Accreditations

This programme is accredited by the AEME (Association of Events Management Education)

How You Study

There is a strong international focus to all events-related modules and there are a number of opportunities for links with event-based enterprises. Themes such as sustainability run throughout the programme, which is strongly based on cutting-edge research and management activity undertaken by academics, visiting academics and industry managers.

How You Are Assessed

We use assessment as a tool to develop intellect, and to simulate the individual, practical and team-working skills required in the workplace. These skills include written and oral presentation, numeracy, and the use of software for presentation and analysis.

Some of the assessed work will be undertaken for events organisations with which the team has links. The third-term dissertation is the opportunity to pursue an individual project with a personal supervisor from the staff team.

Entry Requirements

At least a 2:2 honours degree,or substantial relevant work experience.

International Students will require English Language at IELTS 6.0 with no less than 5.5 in each element, or equivalent. http://www.lincoln.ac.uk/englishrequirements

Key Contacts

Academic:
Richard Voase
rvoase@lincoln.ac.uk
+44 (0)1522 835638

Enquiries:
rbotham@lincoln.ac.uk
+44 (0)1522 835532

Masters Level

Advanced Research Methods for Tourism and Hospitality

Students are encouraged to develop not only as reflexive researchers but also as critical practitioners, who can critically evaluate and (re)interpret evidence presented in published sources. The module seeks to expose students to a balance of qualitative and quantitative methods of data collection and analysis. In the context of qualitative data, students will learn how to conduct conversational analysis, discourse analysis and grounded theory, using computer software where appropriate. Although these qualitative and quantitative techniques continue to be relevant to many research problems, students also need to be aware of how contemporary debates within the social sciences have begun to challenge many underlying assumptions.

Arts, Performance and Society

The module begins with an outline of the relationship between art, performance, audience and state, introducing concurrent versions of the nature, meaning and purpose of art. Special emphasis will be placed on unpacking the apparent cultural divide between high art and popular culture. The study will include an appraisal of the linking of art-forms to specific performance spaces, and an examination of the arts in a range of societal contexts: the arts as instrument; the arts and business; and the arts and religion, and the effect of the societal shift to the ‘post-modern’.

Dissertation in International Tourism Management

The dissertation is the capstone of the Masters learning process, and allows the student to demonstrate mastery in scholarship of a programme-related topic, selected and developed by them in consultation with tutors. Each student is assigned a personal tutor. The completed dissertation, length 15,000-18,000 words, is to be submitted to a date to be set in the October following the two taught terms for students who are able to make accelerated progress during the summer months. A second optional submission date will be set for late January the following year.

Event Management (MSc Events Management)

The management of events requires a mixture of strategic and critical techniques, in order to manage the external and internal environment of an event to best effect. In a rapidly evolving sector, change must be managed holistically, ranging from the internal issues of funding, staffing and marketing to an accurate appraisal of the external operating environment. The key concepts include a review of the formal strategic planning process in the event sector, and the critical analysis of the layers of the business environment (macro, micro) including external/internal analyses.

Events based Consultancy Project

Students will work with selected client organisations on specific event and/or business projects. The students will be required to work with the client to fully understand their vision and objectives for the project or event with the view to assist with the planning, delivery and evaluation of the project. Students will then be tasked with interpreting research findings and presenting conclusions and recommendations to the client organisation. This affords students practical experience in understanding how theoretical concepts of business mesh with performance and delivery.

Finance and accounting

This course provides an introduction to financial accounting and financial management to financial tools for decision making. It covers three areas: management accounting, pure finance and accounting and is intended to acquaint a non-specialist with financial managerial skills.

Finance and Accounting commences with concepts and techniques for costing and break-even analysis and brings in the notion of pricing from a larger viewpoint viz. the market as well as from a strategic management view. Later it touches on financial analysis and budgeting and planning. It then moves on to analysing the sources of finance.

Sustainability of Tourism and Events

It is vital to provide the tourism and events managers of tomorrow with an explicit understanding and the capability to seek out creative and innovative solutions for the sustainable development of tourism and events. The module takes the view that sustainable tourism or event management needs to be seen as a dynamic process of change, rather than a static goal to be achieved, and therefore must be tackled with ever evolving, flexible strategies. Relevant theories and concepts are linked to practice through case studies or exercises.

The New Marketing Environment

This module offers an appreciation of major contemporary changes in the marketing environment. These changes have been described, perhaps without exaggeration, as ‘arguably the most dynamic period in the history of marketing’ (Valos et al, 2010). There is a need to understand the technologies and social dynamics of a new marketing environment, in which online promotion and social media are rapidly assuming dominance. This module aims to equip the student with the most up-to-date insights into managing the marketing function in a web-dominated world.

The Visitor Experience at Cultural and Heritage Attractions

Cultural and heritage sites, festivals and events (here collectively called ‘attractions’) are growing in number and popularity. Moreover, the divide between fixed attractions and events is to some extent dissolving. Attractions such as museums and galleries are increasingly attempting to reinvent themselves as spaces of multiple use. The module asks who the visitors are, and what they hope to gain from the experience. It develops a critical understanding of the approaches adopted with the intention of enhancing the visitor experience.

Facilities

Lincoln Business School is housed in a new, purpose-built facility with state-of-the-art teaching and learning environments.

Access to some 45,000 academic journals and several dozen subscription databases is available on your desktop via our electronic library.

The Great Central Warehouse Library is housed in a converted historic railway warehouse, which is also equipped with state-of-the art PC terminals and study facilities.

Career and Personal Development

The continued growth and globalisation of the events industry means there is high demand for qualified events professionals in public and private sector organisations around the world. In the UK, the sector employs more than half a million people.

This MSc aims to develop your knowledge and expertise in order to equip you for the demands of a career in the events sector.

You can start this programme in September or February. Please contact the School for further details: lbs@lincoln.ac.uk

Highlights

  • This specialist programme offers theoretical insights, knowledge and practical competences that are required in the events workplace.
  • There is a strong international focus to all events-related modules
  • There are a number of opportunities for links with event-based enterprises.
  • The syllabus is infused with important contemporary themes
  • You can apply for a two week optional placement

Introduction

The internationally focused MSc in Events Management is designed to prepare you for a career in the events industry. Despite economic volatility and political uncertainty, the events industry remains a significant contributor to global, national and regional economies and labour markets.

The size and dynamics of the events workforce and culturally diverse audiences means there is a continual requirement for sophisticated managers and analysts. As a key component of the service and experience economies, the event sector continues to require adaptable and highly skilled professionals who understand not only the processes of event planning and management, but a capability to manage in the challenging environments within which events are staged.

This programme provides students with the opportunity to develop their understanding of the dynamic socio-cultural, economic and political contexts within which events are conceived and executed. The syllabus is infused with important contemporary themes such as sustainability, the new marketing environment and the role of events in society. Moreover, aims to develop an understanding of and skills in the processes of event management, equipping graduates with high order managerial and intellectual skills.

Through a combination of theoretical and practice-oriented study, students have the chance to develop the knowledge and skill set required to conceive, promote and manage events successfully. There is an emphasis on strategic insight and a critical understanding of the operating environment.

How You Study

Students are required to study six core modules which are designed to develop and enhance the practice of Events Management, as well as a range of essential graduate attributes. Students then select two optional modules based on their academic interests and career aspirations. Students conclude with a dissertation or consultancy project.

The Core modules include:

  • Event Design and Implementation
  • Innovation and Event Creativity
  • Sustainability of Tourism and Events
  • Arts Performance and Society
  • Consumer Behaviour
  • Digital Marketing


The following is an illustrative list of optional modules. Optional modules will only run with a minimum of 10 students:

  • Community Organisation, Sustainability and Development
  • Comparative Human Resource Management
  • Gender, Power and Business
  • International Entrepreneurship
  • Sustainability Leadership
  • Social Enterprise and Entrepreneurship
  • Brand Management
  • Crisis Communication


Students can choose between a dissertation, start-up venture, or consultancy project to either enhance their research skills or gain more practical experience. Accordingly, they choose one of the following independent study elements:

  • Dissertation
  • Consultancy project
  • Start-up venture

All students take a compulsory Research Design and Methods module as a part of the independent study element.


Contact hours

Each module typically consists of two or three weekly teaching hours over a teaching term of 12 weeks. You will normally study four modules per semester and therefore 8-12 hours per week.

Postgraduate level study involves a significant proportion of independent study exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend two - three hours in independent study.

If you are planning to study the degree on a part time basis, you will be studying two modules per term with 4-6 hours of contact time on a weekly basis.

How You Are Assessed

We use assessment as a tool to develop intellect, and to simulate the individual, practical and team-working skills required in the workplace. These skills include written and oral presentation, numeracy, and the use of software for presentation and analysis.


Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to you promptly – usually within 15 working days after the submission date.

Entry Requirements

A minimum 2:2 honours degree or substantial work experience

International Students will require English Language at IELTS 6.0 with no less than 5.5 in each element, or equivalent. http://www.lincoln.ac.uk/englishrequirements

Key Contacts

Academic:
Richard Voase
rvoase@lincoln.ac.uk
+44 (0)1522 835638

Enquiries:
rbotham@lincoln.ac.uk
+44 (0)1522 835532

Masters Level

Arts, Performance and Society

This module begins with an outline of the relationship between art, performance, audience and state, introducing concurrent versions of the nature, meaning and purpose of art. Special emphasis will be placed on unpacking the apparent cultural divide between high art and popular culture. The study includes an appraisal of the linking of art-forms to specific performance spaces, and an examination of the arts in a range of societal contexts: the arts as instrument; the arts and business; and the arts and religion, and the effect of the societal shift to the ‘post-modern’.

Brand Management (Option)

Brands are ubiquitous in our current world and influence our consumption behaviour in both indirect and direct ways. This module provides students with the opportunity to develop a critical understanding of the different elements of branding including brand value, identity, and associations. The lectures focus on branding theory while the seminars involve case analysis with an emphasis on applying theoretical knowledge to real-life situations.

Consumer Behaviour

This module aims to introduce consumer learning, attitude formation and change, and the complex consumer decision making process, which are illustrated by examples from multiple sectors including retail and tourism.

Crisis Communications (Option)

This module is designed to provide students with the opportunity to develop an understanding of how organisations, individuals and countries prepare for and manage a crisis. The typical causes of crises both internal and external are analysed and strategies to address the often competing interests of stakeholders are discussed. The role of ICT (especially social media) in warning and response activities is analysed.

Digital Marketing

This module provides the opportunity to explore how the increasing pressures and opportunities created by new media formats and electronic communication tools are shaping marketing strategy. The module covers themes such as social media marketing, mobile marketing, data analytics, and digital marketing campaigns.

Disaster Management (Option)

The module follows a coherent and holistic approach to disaster management in its reconciliation of the key processes of preparedness, response, recovery and rehabilitation. It draws upon experience from major disasters around the world – both historical and contemporary.

Event Design and Implementation

This module gives students the chance to develop the core competencies associated with event design and implementation. In addition to providing students with the opportunity to develop an understanding of the theory of event design and management, it also involves event practice. Students are expected to design, host and evaluate a live event.

Finance and accounting (Option)

This module is designed to introduce concepts and techniques for costing and break-even analysis and brings in the notion of pricing from a larger viewpoint in the market as well as from a strategic management view. Later, the module aims to cover the topics of financial analysis, budgeting and planning, and the sources of finance.

Humanitarian Logistics (Option)

This module is designed to introduce the key concepts and challenges in humanitarian logistics, while tying into larger concepts of non-profit management, disaster preparedness and response, as well as agile and transient supply chains.

Students are expected to address management issues far beyond the realm of humanitarian responses. The approach taken to this module is interactive, with a focus on case studies and insights from practitioners, as well as academics.

Innovation and Event Creativity

This module is designed to explore the way in which innovative practices and creativity are embedded and developed within the events industry. Attention will be paid to advancements made in relation to technology, societal demands and market profile in order to understand the complexity of the subject matter. Students are expected to problem solve and provide solutions to industry challenges whilst working with client organisations.

Research Design and Methods

This module seeks to introduce students to the core principles of the research methods they are likely to encounter in their research and the basics of research design. For students who have registered for a Masters dissertation, the module covers planning for and organising independent study.

Both qualitative and quantitative methods of data collection and analysis can be explored. In the context of qualitative data, students have the opportunity to learn how to conduct, transcribe and analyse semi-structured interviews. The principles and procedures of survey design and statistical modelling can also be introduced. Students are expected to develop and present their dissertation ideas as an extended research proposal.

Sustainability of Tourism and Events

This module is designed to provide students with the opportunity to develop an explicit understanding and the capability to seek out creative and innovative solutions for the sustainable development of tourism and events. This module takes the view that sustainable tourism or event management needs to be seen as a dynamic process of change, rather than a static goal to be achieved, and therefore must be tackled with ever evolving, flexible strategies. Relevant theories and concepts are linked to practice through case studies or exercises.

The Fashion Industry (Option)

Fashion is a fast growing international industry employing millions of people worldwide. Through this module, students will have the opportunity to develop an understanding of the different elements of the fashion industry and their linkages: (1) the production of raw materials, (2) the design and manufacturing process, (3) retail and merchandising, and (4) advertising and promotion.

The Visitor Experience at Cultural and Heritage Attractions (Option)

Cultural and heritage sites, festivals and events are growing in number and popularity. Moreover, the divide between fixed attractions and events is to some extent dissolving. Attractions such as museums and galleries are increasingly attempting to reinvent themselves as spaces of multiple use. This module asks who the visitors are, and what they hope to gain from the experience. It is designed to provide students with an opportunity to develop a critical understanding of the approaches adopted with the intention of enhancing the visitor experience.

Special Features

  • The Lincoln International Business School has an experienced team of staff, which is made up of academically and professionally qualified lecturers with relevant industrial experience and finance experts with wide research interests.
  • The School hosts a series of visiting speakers each year. As part of the School, students will have the opportunity to learn from industry experts. Previous speakers have included representatives from organisations such as Deloitte, Santander, HSBC, Innocent, The Institute of Internal Auditors and Sir David Tweedie (ex-Chairman of the IASB).
  • Students also have the chance to build their skills and knowledge further with extra-curricular activities such as joining a society, volunteering or becoming a Student Ambassador.

Placements

Students can apply for a two week placement that takes place between the first and second semesters. The placement is an opportunity to gain work experience from a UK-based employer and build a CV towards a career in your area of interest.

Please note that students are expected to cover their own accommodation (if applicable), travel and general living expenses when taking part in a placement.

Facilities

The Lincoln International Business School is based in the David Chiddick building alongside Lincoln Law School. The building provides students with teaching and learning space including lecture theatres, workshop rooms, an IT/language lab and a mooting chamber, along with places to meet and eat with friends and staff.

The building provides high quality spaces for teaching and group learning and is the perfect setting for successful Business School students to learn and develop.

Sage 50 and SPSS software is available within the Business School for student use.

Career and Personal Development

We have offered MSc degrees in the fields of international tourism, and more recently in events management as a specialism, for a decade. We are fully committed to assisting each student to develop themselves in terms of capability and intellect, and help them to identify and pursue their career intentions.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities.
The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages here http://bit.ly/1lAS1Iz.

Other Costs

For each course you may find that there are additional costs.

Students who undertake an optional two week placement will be required to cover their own travel and living costs and any possible accommodation costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and you will find that our extensive library holds either material or virtual versions of the core texts that you are required to read. However, you may prefer to purchase some of these for yourself and you will be responsible for this cost.

Tuition Fees

   2016/17 Entry*
Home/EU £7,400
Home/EU 
(including Alumni Scholarship** 30% reduction)
£5,180
Home/EU 
(including Non-Alumni Scholarship** 20% reduction)
£5,920
International £13,700
International
(Including International Alumni / Global Postgraduate Scholarship** £2,000 reduction)
£11,700
   
Part-time Home/EU £41 per credit point
Part-time International £76 per credit point

* Academic year September- July
** Subject to eligibility

Loans

A new system of postgraduate loans for Masters courses will be introduced in the UK, beginning from the 2016-17 academic year. Under the new scheme Individuals will be able to borrow up to £10,000 for the purpose of completing an eligible postgraduate Masters qualification.

Scholarships

As a postgraduate student you may be eligible for scholarships in addition to those shown above.

Guidance for Part-time Postgraduate Fees

To complete a standard Masters Taught programme, you must complete 180 credit points.

Full time students will be invoiced for the programme in full upon initial enrolment.

For part-time students, tuition fees are payable each credit point enrolled. To calculate your part-time fees, multiply the part-time fee per credit point by the number of credits you intend to complete within that academic year. This is usually between 60 and 90 credit points per year.

For example, if the fee per credit point for your programme is £38, and you enrol on 60 credits, the tuition fee payable for that academic year will be £2280.

For further information and for details about funding your study, scholarships and bursaries, please see our Postgraduate Fees & Funding pages [www.lincoln.ac.uk/home/studyatlincoln/postgraduateprogrammes/feesandfunding/].

The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.