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Course Information

BA (Hons)

BA (Hons)

Select year of entry:
3-4 Years Lincoln Business School Lincoln Campus [L] Validated 280 points (See below) N500 3-4 years Lincoln Business School Lincoln Campus [L] Validated BCC (See below) N500

Top17Marketing courses at Lincoln are 17th in the UK for student satisfaction according to the National Student Survey 2015.

Introduction

Marketing defines the relationship between an organisation and its customers, cultivating demand for new and existing products and services. Successful marketing is both a science and an art, combining data-driven analysis with vision, insight and creativity.

The BA (Hons) Marketing degree offers students the opportunity to develop an understanding of marketing techniques and the processes applicable to a wide range of business types and sectors. There is an international focus on developments in the industry, such as the emergence of new technologies and product and service innovation.

A distinctive feature of Lincoln’s Marketing programme is its emphasis on the practical application of skills, with opportunities to think and work as a consultant on live briefs from real businesses.

How You Study

The first year covers the techniques needed to interpret the business data that defines marketing strategy. Students can study the principles of marketing and advertising, examining how they fit into the broader business landscape. The second year features modules on buyer behaviour, media planning, relational strategies and digital media.

In the final year of the degree, students can learn about international marketing and how to refine and adapt communications skills. There is the option to complete a dissertation or undertake a live consultancy project.

In addition, there is the opportunity to take a year-long work placement after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. More details regarding the potential costs associated with this placement are outlined in the Features tab.

Contact Hours and Independent Study

Contact hours may vary for each year of your degree. However, remember that you are engaging in a full-time degree; so, at the very least, you should expect to undertake a minimum of 37 hours of study each week during term time and you may undertake assignments outside of term time. The composition and delivery for the course breaks down differently for each module and may include lectures, seminars, workshops, independent study, practicals, work placements, research and one-to-one learning.

University-level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend two - three hours in independent study.

Please see the Unistats data, using the link at the bottom of this page, for specific information relating to this course in terms of course composition and delivery, contact hours and student satisfaction.

How You Are Assessed

Examinations are designed to test students' ability to work under time-constrained conditions and to test knowledge of basic principles.

Assignments are used to allow students the opportunity to manage their own time, develop their research and analytical skills, and explore subjects in greater depth. They take a range of forms including essays, reports, and oral presentations prepared individually and in groups.

Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to you promptly – usually within 15 working days after the submission date (unless stated differently above).

Methods of Assessment

The way you will be assessed on this course will vary for each module. It could include coursework, such as a dissertation or essay, written and practical exams, portfolio development, group work or presentations to name some examples.

For a breakdown of assessment methods used on this course and student satisfaction, please visit the Unistats website, using the link at the bottom of this page.

Staff

Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.

For a comprehensive list of teaching staff, please see our Lincoln Business School Staff Pages.

Entry Requirements 2016-17

Applicants should have a minimum of 280 UCAS tariff points, to include two full A Levels (preferable three). Applicants will also need at least five GCSEs at grade C or above, including English Language and Maths.

We also accept a wide range of other qualifications including the BTEC Extended Diploma, Diploma and Subsidiary Diploma, the European and International Baccalaureate Diplomas, and Advanced Diplomas. You can find tariff values on the UCAS website http://lncn.eu/cdez

We encourage applications from mature students and we will give special individual consideration to those who are in this category and do not have the standard entry requirements.

Degree preparation courses for international students:

The University of Lincoln offers international students (non EU/UK) who do not meet the direct entry requirements for an undergraduate degree course the option of completing a degree preparation programme at the university’s International Study Centre. To find out more please visit www.lincoln.ac.uk/isc

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk.

Level 1

Analysis of Business Data

This module aims to introduce some quantitative techniques fundamental to the analysis of business data. It seeks to promote a critical awareness and understanding of some of the processes, techniques and technology by which numerical information can be collected and communicated. Students have the opportunity to practice the systematic use of appropriate industry-standard computer technology for the acquisition, analysis and presentation of data (for example, Excel or SPSS).

Contemporary Business Analysis

This modules aims to introduce students to a range of economic concepts and basic analytical techniques. Upon successful completion students are expected to be able to:

  • Explain the workings of the price mechanism, the labour market and various forms of market failure.
  • Explain the relationship between the firm’s costs, revenues, prices and outputs within various market structures.
  • Analyse the interaction between entrepreneur, the firm and its external environment.
  • Analyse the inter-relationships between government and key macro-economic indicators.
  • Understand the links between the internal and external economy and how this impacts on the firm and its external environment.

Financial Communications

This module aims to provide students with the opportunity to develop an understanding of the relevance of finance and accounting and some of the current issues facing business people.

This module is not an introduction to the technical side of accounting, rather; non-specialists have the opportunity to develop the ability to understand and comment upon issues which will arise upon pursuing a business career. Most organisations spend considerable time and money producing 'Financial Communications' and the module seeks to examine the underlying reasons behind this behaviour and the extent to which these communications achieve their objectives.

Introduction to Advertising

This module is designed to provide an introduction to the theory and practice of communication and, more specifically, advertising. This module provides students with the opportunity to develop an understanding of a range of core communication models and theories, with the aim of enabling to analyse the likely impact of media messages on target audiences. The module aims to examine the theories of advertising and introduce the student to the various conceptual frameworks which attempt to explain how advertising works.

Organisational Behaviour 1: Evolving Perspectives of Management

It is suggested that organisational structure affects human behaviour in organisations and that strategy, structure and culture are closely related, although rarely considered together. This module aims to set contemporary management behaviour in context, by seeking to provide students with the opportunity to develop an understanding of the evolution of management theory, together with a consideration of organisational structure.

Principles of Marketing

This module is designed to provide an introduction to the theory and practice of marketing. The aim is to familiarise students with the key concepts and issues of marketing, seeking to give them the chance to develop a thorough grasp of the sort of marketing decisions there are to be made and what factors affect them.

The Marketing World

The module aims to provide a broad introduction to the Marketing World from a professional practitioners perspective. This includes marketing forecasting, sales management, corporate public relations (PR), internal and external marketing. It is designed for students with no previous experience or knowledge of working in the marketing function of an organisation.

Level 2

Buyer Behaviour and Market Research

This module is designed to prepare students for the use of market research techniques in order to help companies understand the nature of buyer behaviour activity. Students have the opportunity to develop a critical perspective of how an understanding of buyer behaviour can be used by marketers to develop competitiveness. The module is also designed to give students the opportunity to develop the knowledge and skills to understand and initiate customer market research activities.

Marketing in Practice

This module seeks to consider the key influences on marketing, with the aim of helping students to develop an understanding the issues involved in making marketing mix decisions, the relevance of competition to marketing decisions, the implementation of marketing in the organisation and selected applications of marketing.

It is both theoretical and applied in nature, and students are expected to use relevant concepts, models and frameworks both in the analysis of case material and when developing their own product concept. The module is broad-based covering many marketing topics and is designed to provide the opportunity for the steady progression of students from certificate level through to the more demanding and strategic subject material of higher level marketing.

Media Planning for Advertising

This modules aims to provide an in-depth analysis of the media industry. It is concerned with media selection and the decisions to be considered when placing advertisements in the media. This analysis ranges from the future of broadcast television to the effectiveness of 'media' used by retailers. The module is designed to provide students with the opportunity to develop an ability to make media choices that are most effective for advertising campaigns in the context of the product (brand) or service to be advertised.

Relational Strategies and Interactive Media

This module provides students with the opportunity to develop an understanding the various concepts associated with relationship marketing and direct marketing, and analysing how these impact on organisations in a marketing context. The module then provides the chance for students to develop an understanding of the role of interactive and traditional media for developing and maintaining relationships with customers.

Services Marketing

Increasing standards of living and wealth in western society has resulted in more of the population earning their living from providing services. More of our income is spent on services rather than manufactured goods and this will continue to be the case. Traditional marketing teaching tends to be product-based, rather than reflecting the importance of the consumption of services and its implications.

Level 3

Consultancy Project (Business) (Option)

This module has been designed so that students will be given the opportunity to work as Marketing/PR/Advertising consultants on a 'live' company project.

The overriding goal is for students to have the opportunity to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company. It offers an opportunity to apply knowledge gained from the degree programme in a real world environment. This module seeks to bridge the gap between the classroom and industry and aims to directly prepare students for employability.

Dissertation (Business) (Option)

The dissertation is a major independent piece of work intended to develop a student’s ability to actively engage with core disciplinary issues. Students are expected to demonstrate the ability to identify, organise and select from a large body of material in order to produce a coherent, well defined and internally consistent representation of their findings. Students are expected to work with their supervisor to research, develop and present their study for assessment following the agreed formats as prescribed by Lincoln Business School.

Entrepreneurial Marketing

This module has been designed to give students the opportunity to develop an ability to quickly assess the nature of business enterprise. Students are encouraged to learn and understand the challenges, opportunities and skills required by organisations to make effective decisions in a rapidly changing business environment.

The module aims to develop the entrepreneurial marketing skills and knowledge that may enhance a student’s employability, and assist them in contributing to company activities and profitability. The overriding goal of the module is to aid students in understanding practically ‘how businesses grow’ and ‘how’ they as future employees can make positive contribution to this growth.

Global Marketing Strategy

This module seeks to consider the strategic and tactical marketing implications for companies operating in a rapidly changing and dynamic global business environment. The main aim of the module is to give students the opportunity to develop a range of skills which can enable them to think strategically in the context of this globalised business world.

This module is about how organisations create and maintain a viable position in today’s complex business world. The unit seeks to examine the kind of thinking that can underpin successful marketing strategies and their practice. Successful marketing organisations are the ones which now and in the future will have the skills to manage multiple strategic processes.

Marketing Communications

This module is designed to place marketing communications in context, and then provide students with the opportunity to discuss the implications of buyer behaviour, how we learn, how we communicate and how we process the information we are bombarded with each day. Students have the chance to look at the implications for marketers trying to find a way through to their customers, be it the consumer or a business customer.

Placements

Work Placement Year

Students have the opportunity to take a year-long work placement after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. In previous years some of our students have been offered a job with their placement employer before they graduate. Please note that students who choose to undertake a work placement do not pay tuition fees for that year, but are required to cover their travel, accommodation and general living costs.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln Business School and University schemes. For more information about this please visit:

http://www.lincoln.ac.uk/home/lbs/workplacements/

Placement Year

When you are on an optional placement in the UK or overseas or studying abroad, you will be required to cover your own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry.

Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.

Facilities

This course is taught in the award-winning David Chiddick Building, which provides dedicated teaching and learning spaces and comprises lecture theatres, workshop rooms, IT laboratories and a cafe.

At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our undergraduates. Whatever your area of study, the University strives to ensure students have access to specialist equipment and resources, to develop the skills, which you may need in your future career.

View our campus pages [www.lincoln.ac.uk/home/campuslife/ourcampus/] to learn more about our teaching and learning facilities.

Career Opportunities

Marketing is a broad discipline, which offers a range of opportunities in roles such as account manager, advertising executive, communications officer, market researcher, consultant and project manager.

Lincoln graduates have progressed to careers in major blue chip companies and public sector organisations including JCB, Ford, BM Marketing, Interflora, Network Rail and Unilever.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages for further information. [http://www.lincoln.ac.uk/home/campuslife/studentsupport/careersservice/]

Additional Costs

For each course you may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on your course. Some courses provide opportunities for you to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and your meals may be covered by the University and so is included in your fee. Where these are optional you will normally (unless stated otherwise) be required to pay your own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and you will find that our extensive library holds either material or virtual versions of the core texts that you are required to read. However, you may prefer to purchase some of these for yourself and you will be responsible for this cost. Where there may be exceptions to this general rule, information will be displayed in a section titled Other Costs below.

Related Courses

The BA (Hons) Advertising and Marketing degree at Lincoln offers the opportunity to develop the creativity, knowledge and skills to deliver successful global campaigns, in preparation for a career in the creative industries.
This BA (Hons) Business and Marketing degree is designed to provide students with a firm grasp of the principles of business and marketing. Students are encouraged to explore the theoretical and practical context of business and develop a marketing specialism.
Events Management at Lincoln aims to help aspiring events professionals to develop their creativity, organisational skills and practical problem solving abilities while building a critical understanding of the theory behind successful events.
The BA (Hons) Public Relations degree at Lincoln provides opportunities for students to learn a strategic approach to PR and benefit from an integrated multimedia approach to communications. The course draws on the disciplines of storytelling, crisis management, events and campaigning.

Introduction

Marketing defines the relationship between an organisation and its customers, cultivating demand for new and existing products and services. Successful marketing is both a science and an art, combining data-driven analysis with vision, insight and creativity.

The BA (Hons) Marketing degree offers students the opportunity to develop an understanding of marketing techniques and the processes applicable to a wide range of business types and sectors. There is an international focus on developments in the industry, such as the emergence of new technologies and product and service innovation.

A distinctive feature of Lincoln’s Marketing programme is its emphasis on the practical application of skills, with opportunities to think and work as a consultant on live briefs from real businesses.

How You Study

The first year covers the techniques needed to interpret the business data that defines marketing strategy. Students can study the principles of marketing and advertising, examining how they fit into the broader business landscape. The second year features modules on buyer behaviour, media planning, relational strategies and digital media.

In the final year of the degree, students can learn about international marketing and how to refine and adapt communications skills. There is the option to complete a dissertation or undertake a live consultancy project.

In addition, there is the opportunity to take a year-long work placement after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. More details regarding the potential costs associated with this placement are outlined in the Features tab.

Contact Hours and Independent Study

Contact hours may vary for each year of your degree. However, remember that you are engaging in a full-time degree; so, at the very least, you should expect to undertake a minimum of 37 hours of study each week during term time and you may undertake assignments outside of term time. The composition and delivery for the course breaks down differently for each module and may include lectures, seminars, workshops, independent study, practicals, work placements, research and one-to-one learning.

University-level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend two - three hours in independent study.

Please see the Unistats data, using the link at the bottom of this page, for specific information relating to this course in terms of course composition and delivery, contact hours and student satisfaction.

How You Are Assessed

Examinations are designed to test students' ability to work under time-constrained conditions and to test knowledge of basic principles.

Assignments are used to allow students the opportunity to manage their own time, develop their research and analytical skills, and explore subjects in greater depth. They take a range of forms including essays, reports, and oral presentations prepared individually and in groups.

Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to you promptly – usually within 15 working days after the submission date (unless stated differently above).

Methods of Assessment

The way you will be assessed on this course will vary for each module. It could include coursework, such as a dissertation or essay, written and practical exams, portfolio development, group work or presentations to name some examples.

For a breakdown of assessment methods used on this course and student satisfaction, please visit the Unistats website, using the link at the bottom of this page.

Staff

Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.

For a comprehensive list of teaching staff, please see our Lincoln Business School Staff Pages.

Entry Requirements 2017-18

GCE Advanced Levels: BCC

International Baccalaureate: 28 points overall

BTEC Extended Diploma: Distinction, Merit, Merit

Access to Higher Education Diploma: A minimum of 45 level 3 credits at merit or above will be required.

In addition, applicants will also need a minimum of five GCSEs (or the equivalent) at grade C or above, including English and Maths.

We encourage applications from mature students and we will give special individual consideration to those who are in this category and do not have the standard entry requirements.

Degree preparation courses for international students:

The University of Lincoln offers international students (non EU/UK) who do not meet the direct entry requirements for an undergraduate degree course the option of completing a degree preparation programme at the university’s International Study Centre. To find out more please visit www.lincoln.ac.uk/isc

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk.

Level 1

Analysis of Business Data

This module aims to introduce some quantitative techniques fundamental to the analysis of business data. It seeks to promote a critical awareness and understanding of some of the processes, techniques and technology by which numerical information can be collected and communicated. Students have the opportunity to practice the systematic use of appropriate industry-standard computer technology for the acquisition, analysis and presentation of data (for example, Excel or SPSS).

Contemporary Business Analysis

This modules aims to introduce students to a range of economic concepts and basic analytical techniques. Upon successful completion students are expected to be able to:

  • Explain the workings of the price mechanism, the labour market and various forms of market failure.
  • Explain the relationship between the firm’s costs, revenues, prices and outputs within various market structures.
  • Analyse the interaction between entrepreneur, the firm and its external environment.
  • Analyse the inter-relationships between government and key macro-economic indicators.
  • Understand the links between the internal and external economy and how this impacts on the firm and its external environment.

Financial Communications

This module aims to provide students with the opportunity to develop an understanding of the relevance of finance and accounting and some of the current issues facing business people.

This module is not an introduction to the technical side of accounting, rather; non-specialists have the opportunity to develop the ability to understand and comment upon issues which will arise upon pursuing a business career. Most organisations spend considerable time and money producing 'Financial Communications' and the module seeks to examine the underlying reasons behind this behaviour and the extent to which these communications achieve their objectives.

Introduction to Advertising

This module is designed to provide an introduction to the theory and practice of communication and, more specifically, advertising. This module provides students with the opportunity to develop an understanding of a range of core communication models and theories, with the aim of enabling to analyse the likely impact of media messages on target audiences. The module aims to examine the theories of advertising and introduce the student to the various conceptual frameworks which attempt to explain how advertising works.

Organisational Behaviour 1: Evolving Perspectives of Management

It is suggested that organisational structure affects human behaviour in organisations and that strategy, structure and culture are closely related, although rarely considered together. This module aims to set contemporary management behaviour in context, by seeking to provide students with the opportunity to develop an understanding of the evolution of management theory, together with a consideration of organisational structure.

Principles of Marketing

This module is designed to provide an introduction to the theory and practice of marketing. The aim is to familiarise students with the key concepts and issues of marketing, seeking to give them the chance to develop a thorough grasp of the sort of marketing decisions there are to be made and what factors affect them.

The Marketing World

The module aims to provide a broad introduction to the Marketing World from a professional practitioners perspective. This includes marketing forecasting, sales management, corporate public relations (PR), internal and external marketing. It is designed for students with no previous experience or knowledge of working in the marketing function of an organisation.

Level 2

Buyer Behaviour and Market Research

This module is designed to prepare students for the use of market research techniques in order to help companies understand the nature of buyer behaviour activity. Students have the opportunity to develop a critical perspective of how an understanding of buyer behaviour can be used by marketers to develop competitiveness. The module is also designed to give students the opportunity to develop the knowledge and skills to understand and initiate customer market research activities.

Marketing in Practice

This module seeks to consider the key influences on marketing, with the aim of helping students to develop an understanding the issues involved in making marketing mix decisions, the relevance of competition to marketing decisions, the implementation of marketing in the organisation and selected applications of marketing.

It is both theoretical and applied in nature, and students are expected to use relevant concepts, models and frameworks both in the analysis of case material and when developing their own product concept. The module is broad-based covering many marketing topics and is designed to provide the opportunity for the steady progression of students from certificate level through to the more demanding and strategic subject material of higher level marketing.

Media Planning for Advertising

This modules aims to provide an in-depth analysis of the media industry. It is concerned with media selection and the decisions to be considered when placing advertisements in the media. This analysis ranges from the future of broadcast television to the effectiveness of 'media' used by retailers. The module is designed to provide students with the opportunity to develop an ability to make media choices that are most effective for advertising campaigns in the context of the product (brand) or service to be advertised.

Relational Strategies and Interactive Media

This module provides students with the opportunity to develop an understanding the various concepts associated with relationship marketing and direct marketing, and analysing how these impact on organisations in a marketing context. The module then provides the chance for students to develop an understanding of the role of interactive and traditional media for developing and maintaining relationships with customers.

Services Marketing

Increasing standards of living and wealth in western society has resulted in more of the population earning their living from providing services. More of our income is spent on services rather than manufactured goods and this will continue to be the case. Traditional marketing teaching tends to be product-based, rather than reflecting the importance of the consumption of services and its implications.

Level 3

Consultancy Project (Business) (Option)

This module has been designed so that students will be given the opportunity to work as Marketing/PR/Advertising consultants on a 'live' company project.

The overriding goal is for students to have the opportunity to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company. It offers an opportunity to apply knowledge gained from the degree programme in a real world environment. This module seeks to bridge the gap between the classroom and industry and aims to directly prepare students for employability.

Dissertation (Business) (Option)

The dissertation is a major independent piece of work intended to develop a student’s ability to actively engage with core disciplinary issues. Students are expected to demonstrate the ability to identify, organise and select from a large body of material in order to produce a coherent, well defined and internally consistent representation of their findings. Students are expected to work with their supervisor to research, develop and present their study for assessment following the agreed formats as prescribed by Lincoln Business School.

Entrepreneurial Marketing

This module has been designed to give students the opportunity to develop an ability to quickly assess the nature of business enterprise. Students are encouraged to learn and understand the challenges, opportunities and skills required by organisations to make effective decisions in a rapidly changing business environment.

The module aims to develop the entrepreneurial marketing skills and knowledge that may enhance a student’s employability, and assist them in contributing to company activities and profitability. The overriding goal of the module is to aid students in understanding practically ‘how businesses grow’ and ‘how’ they as future employees can make positive contribution to this growth.

Global Marketing Strategy

This module seeks to consider the strategic and tactical marketing implications for companies operating in a rapidly changing and dynamic global business environment. The main aim of the module is to give students the opportunity to develop a range of skills which can enable them to think strategically in the context of this globalised business world.

This module is about how organisations create and maintain a viable position in today’s complex business world. The unit seeks to examine the kind of thinking that can underpin successful marketing strategies and their practice. Successful marketing organisations are the ones which now and in the future will have the skills to manage multiple strategic processes.

Marketing Communications

This module is designed to place marketing communications in context, and then provide students with the opportunity to discuss the implications of buyer behaviour, how we learn, how we communicate and how we process the information we are bombarded with each day. Students have the chance to look at the implications for marketers trying to find a way through to their customers, be it the consumer or a business customer.

Placements

Work Placement Year

Students have the opportunity to take a year-long work placement after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. In previous years some of our students have been offered a job with their placement employer before they graduate. Please note that students who choose to undertake a work placement do not pay tuition fees for that year, but are required to cover their travel, accommodation and general living costs.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln Business School and University schemes. For more information about this please visit:

http://www.lincoln.ac.uk/home/lbs/workplacements/

Placement Year

When you are on an optional placement in the UK or overseas or studying abroad, you will be required to cover your own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry.

Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.

Facilities

This course is taught in the award-winning David Chiddick Building, which provides dedicated teaching and learning spaces and comprises lecture theatres, workshop rooms, IT laboratories and a cafe.

At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our undergraduates. Whatever your area of study, the University strives to ensure students have access to specialist equipment and resources, to develop the skills, which you may need in your future career.

View our campus pages [www.lincoln.ac.uk/home/campuslife/ourcampus/] to learn more about our teaching and learning facilities.

Career Opportunities

Marketing is a broad discipline, which offers a range of opportunities in roles such as account manager, advertising executive, communications officer, market researcher, consultant and project manager.

Lincoln graduates have progressed to careers in major blue chip companies and public sector organisations including JCB, Ford, BM Marketing, Interflora, Network Rail and Unilever.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages for further information. [http://www.lincoln.ac.uk/home/campuslife/studentsupport/careersservice/]

Additional Costs

For each course you may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on your course. Some courses provide opportunities for you to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and your meals may be covered by the University and so is included in your fee. Where these are optional you will normally (unless stated otherwise) be required to pay your own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and you will find that our extensive library holds either material or virtual versions of the core texts that you are required to read. However, you may prefer to purchase some of these for yourself and you will be responsible for this cost. Where there may be exceptions to this general rule, information will be displayed in a section titled Other Costs below.

Related Courses

The BA (Hons) Advertising and Marketing degree at Lincoln offers the opportunity to develop the creativity, knowledge and skills to deliver successful global campaigns, in preparation for a career in the creative industries.
This BA (Hons) Business and Marketing degree is designed to provide students with a firm grasp of the principles of business and marketing. Students are encouraged to explore the theoretical and practical context of business and develop a marketing specialism.
Events Management at Lincoln aims to help aspiring events professionals to develop their creativity, organisational skills and practical problem solving abilities while building a critical understanding of the theory behind successful events.
The BA (Hons) Public Relations degree at Lincoln provides opportunities for students to learn a strategic approach to PR and benefit from an integrated multimedia approach to communications. The course draws on the disciplines of storytelling, crisis management, events and campaigning.

Tuition Fees

2016/17 Entry UK/EUInternational
Full-time £9,000 per level £12,800 per level
Part-time £75 per credit point  
Placement (optional) Exempt Exempt

 

2017/18 Entry UK/EUInternational
Full-time £9,000 per level £12,800 per level
Part-time £75 per credit point  
Placement (optional) Exempt Exempt

Please note that not all courses are available as a part-time option.

For further information and for details about funding your study, please see our UK/EU Fees & Funding pages or our International funding and scholarship pages. [www.lincoln.ac.uk/home/studyatlincoln/undergraduatecourses/feesandfunding/] [www.lincoln.ac.uk/home/international/feesandfunding/]

The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions. [www.lincoln.ac.uk/StudentAdmissionsTermsandConditions]