12th March 2003

 

NEW LOGO FOR OLD FIRM 

 

A well known and long-established Lincoln company has approached students from the Lincoln School of Art and Design for a new corporate logo.

 

Geoff Bottom, Director of Witham Oil and Paint, contacted the University of Lincoln’s second-year National Diploma Graphic Design students asking them to create a new identity and image for the firm.

 

Originally based on Brayford Wharf, Witham Oil and Paint Ltd was established in 1921 and has been supplying lubricant and paint to agricultural, road haulage, plant and industry throughout the east midlands and East Anglia ever since.

 

Mr Bottom contacted the students via their course tutor, Geoff Kitchen, asking if they would be able to create a new logo and company image to adorn all products, stationery and signage at the company’s three sites in Lincoln, Soham and Lowestoft.

 

“Students are encouraged to work on ‘live’ projects as part of their course,” said Mr Kitchen, senior lecturer in Graphic Design. “It helps them to understand the whole design and business process from original concept to final design.”

 

The students begin the process by discussing with the client exactly how the company wishes to be portrayed to the public. 

 

Once the students have the basic concept they must create a design which will be suitable to appear on the various items, for example, headed paper, business cards, paint tins, signs etc. 

 

“This is a superb opportunity for the students but with this project the students also have the additional challenge that the client would like the new image before the start of this year’s agricultural season.”

 

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For more information contact: Gill Noakes, Press Assistant, University of Lincoln

Tel: 01522 886244 or Email: gnoakes@lincoln.ac.uk

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