Module Overview
In the constant noise and clamour to be heard, we'll consider how to make our work stand out. We'll explore a variety of different traditional and non-traditional platforms and approaches to getting the message across, which will build into your own marketing, communications, and audience development package to support your practice or promote the work of others.
We'll be hearing from the Lincoln Arts Centre team and engaging with other professional cultural organisations to analyse and understand the strategies and campaigns that they've put in place. What worked, what didn't, and why?
Module Overview
This module is built around the Lincoln School of Creative Arts' Industry Speaker Series, and each week you'll have the opportunity to hear from, and speak to, a sector professional about their valuable work. We know that no two routes in to industry are the same, so we ask our speakers to reflect on their unique backgrounds, journeys, and the experiences and decisions that have ultimately informed their careers. You'll work in groups to understand the sector, and choose to deliver your findings as a case study report, or work with our LSCA experts to create your own podcast episode.
The series to-date includes speakers from: Kings Place and The London Podcast Festival, Mashi Theatre, The Spark- Leicester, Royal Exchange Theatre Manchester, Cambridge Arts, Manchester International Festival (MIF), BBC North, UK New Artists, Threshold Studios and Frequency Festival of Digital Culture, In Good Company, LaPelles Factory, Proto-type Theater, Forced Entertainment, Spymonkey, Zest Theatre, Lost Village Festival, and The Party Somewhere Else.
Module Overview
Arts and Culture have value, and in this module we’ll look at the different ways this might be defined. What is the real 'cost' of the work we undertake? What is it's value to people and places? Can we measure quality? Should we measure quality? Who gets to ask these questions and who doesn't? How might we fund what we do?
We'll look at the work of the sector in relation to the UK funding landscape, and through research, investigation, bid-writing, and group discussion, we'll learn how we might define value and how we might make the case for support to funders and potential partners.
Module Overview
You've designed your project or placement and now you'll put it into practice. This might be a practice-as-research project within your own artistic discipline; working alongside a festival delivery team to evaluate attender experience; proposing and delivering a marketing campaign to attract a new target audience; creating a 'Theatre Club' as an embedded critic with a venue or organisation; designing and running a creative fundraising event for an arts collective, theatre company, or band; or perhaps you'll be performing an accessibility audit for a venue or location.
Whatever you do, you'll be working in a professional context with supervision and support from your academic teams - all while building your networks and gaining valuable experience.
Module Overview
Ever wanted to change the world? In this module you'll identify a need and pose a solution – designing your own industry project or placement. You'll then pitch your ideas directly to artists, professional creatives, arts organisations, and cultural sector employers for the chance to work alongside them to deliver your vision.
This is a co-delivered module drawing on the cultural sector skills of the Lincoln School of Creative Arts and the project management expertise of Lincoln International Business School.
Module Overview
People and place are crucial to how we position our artistic and cultural outputs, and we need to understand how we might connect to those we most want to reach with our work. Through this short seminar-based module you’ll have the opportunity to understand and analyse audience engagement from A to B.
We'll look at the work of the cultural industries in relation to social justice, equality, diversity, inclusivity, and decolonisation - and consider how we might remove the barriers on the visitor experience journey. You'll analyse what you discover and share your findings through infographics, posters, or webpages.
This module has been created by experts from Lincoln International Business School who are dedicated to teaching leadership that empowers people to be ambitious, to challenge, and to innovate.