Module Overview
The aim of this module is to enhance the students’ decision capabilities when confronted with strategic or operational choices. Students will have the opportunity to learn how decision analysis tools can be used to structure and analyse decision problems and how a mix of data and judgement can help decision makers to better achieve their objectives.
Module Overview
Entrepreneurship is an essential skillset in the development of new and existing businesses, social enterprises and more broadly societies and their economies. Enterprise is defined as the application of creative ideas and innovations to practical situations, combining creativity, ideas development and problem solving with expression, communication and practical action. Entrepreneurship is the application of enterprise skills to creating and growing organisations in order to identify and build on opportunities, and applies to both individuals and groups (teams or organisations). This module can give students alternative perspectives on their career options and ultimately, the confidence to set up their own business or social enterprise.
Module Overview
The "Finance for Business Management" module is designed to equip students with practical financial knowledge applicable in real-world business scenarios. This module emphasises understanding and applying financial concepts to make informed business decisions, rather than focusing on complex calculations. Students will explore how financial principles are integrated into business operations, enhancing their ability to interpret financial data and use it strategically. By the end of the module, students will be able to critically analyse financial statements, understand budgets and cost behaviours, and evaluate investment opportunities, all within the context of managing a business. This approach ensures that students are prepared to handle financial challenges and contribute to the financial health and strategic goals of their organisations. The module features a summative assessment designed to allow students to demonstrate their ability to communicate effectively with different stakeholders.
Module Overview
The business world never stands still; technologies and the move towards a more global economy are creating opportunities that organisations must embrace to maintain their competitive edge. Equally, organisations now face threats that may fundamentally disrupt the nature of their business and must compete with new types of challengers to the marketplace, from any channel and anywhere in the world.
Global trends, events and innovations appear to have a greater impact on local markets than we have seen before. In the rise of new technology, hardly any of today’s business is border bound. Even the local organisations have to compete with international businesses because the borders of the world have become pervasive. The monumental speed of changing market place means that traditional planning cycles must be proactive.
The International Marketing Planning module provides students with the fundamental building blocks to manage an organisation’s marketing function. By establishing an organisation’s current market position, unpacking the value offering to consumers, and formulating a plan to meet strategic marketing objectives, the marketing planning process provides a creative framework to drive organisational success and achieve a sustained, competitive advantage in the global marketplace.
Module Overview
This module is designed to provide students with a conceptual and theoretical background in leadership, and an opportunity to develop leadership competencies suited to the demands of the contemporary organisation. It covers topics such as leadership style, followership, ethical and responsible leadership, gender and leadership, cross-cultural leadership and leadership 4.0. Over the course of this module, students will gain an understanding and appreciation of leadership and the emerging demands on leaders in the digital age. This module has an applied focus and requires students to reflect on and apply theories and techniques to their personal real-world context in order to enhance their leadership practice.
Module Overview
In our current globalised world, individuals in leadership and management positions within organisations across sectors are often confronted with a myriad of ‘wicked’ problems which demand for a comprehensive and cohesive strategy. To succeed, individuals in position of responsibility must develop a range of capabilities needed to gain competitive advantage in markets and in the globe. This module seeks to equip students with crucial knowledge and strategy making skills to perform as a strategist and contribute to responsible business strategies to give their organisation a competitive advantage. Students who fully engage with the module will develop the knowledge and professional expertise needed for the formation, implementation and analysis of responsible business strategies; to make appropriate choices between strategic options; and then to follow a strategic route that will deliver results that are robust, ethically sound and socially responsible.