Why Choose Lincoln
Explore key marketing theories and practices
Work on live briefs with local companies
Hear from expert industry speakers
Benefit from a range of specialist modules
Complete an extended project in a specialist area
MSc
Marketing
Key Information
Campus
Brayford Pool
Start Date
September 2025 and January 2026
Typical Offer
Duration
1 year
Part-time
2 years
Validation Status
Academic Year
Course Overview
MSc Marketing at the University of Lincoln gives students the opportunity to prepare themselves for a career in marketing by developing their understanding of marketing theory and acquire important skills that are necessary in today's marketing environment, such as team working, written and oral presentations, and analysis of data for strategic thinking.
The programme is taught by a team of experienced academics and practitioners, helping students to acquire and advance the knowledge that will be useful in their academic as well as business careers. Students will have the chance to hear from guest speakers working in industry and may work on live projects provided by external businesses. Students can also take part field trips in the UK or abroad.
How You Study
MSc Marketing aims to reflect current marketing practice and thinking within the academic discipline. The modules on this programme have been designed to incorporate the current developments in the marketing industry through the presentation of real-world examples and case studies. Students are expected to actively participate in lectures and seminars so that they can relate theories to practice.
Each module typically consists of two weekly teaching hours over a teaching term. Four modules are usually studied per term, equating to eight hours per week. Hours of study may vary from term to term and can be spread throughout the week.
Postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour spent in class, students are expected to spend four to five hours in independent study. For more detailed information please contact the Programme Leader.
Looking for Online Study?
Find out more about our online MSc Management with Marketing programme, delivered part-time over two years.
Modules
Module Overview
The module takes an integrated approach, examining how AI-driven digital marketing complements and enhances traditional marketing principles. This module reflects the dynamic intersection of AI, data analytics, and marketing, preparing students to lead the way in innovative, data-driven marketing strategies.
Module Overview
Social media marketing and digital advertising are pivotal components of a digital marketing strategy. Effective social media marketing can improve a business’s online presence increasing brand awareness, improving engagement, building brand loyalty and increasing online conversions. While digital advertising is the art of leveraging different mediums such as social media, search engines, mobile apps and websites, it is the strategies and tactics used to cut through the noise and gain attention from customers that becomes critical for success. By employing a global mindset, digital marketers are able to create social media and digital advertising strategies that will create value for their target customers on platforms particular to that country.
This module explores the way earned, paid and owned digital media are collectively leveraged to meet digital marketing objectives through the vehicles of social media and digital advertising. Students will be introduced to the co-creation of value through brand communities and consumer tribes as a way of building brand equity and customer retention. Advertising theories, concepts and models will be evaluated with particular consideration of consumer trends in the consumption of content. It provides a critical appraisal of popular social platforms, adblocking, mobile advertising, display advertising and PPC advertising and the role of creative copywriting used to gain consumer visibility and promote engagement.
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
What You Need to Know
We want you to have all the information you need to make an informed decision on where and what you want to study. In addition to the information provided on this course page, our What You Need to Know page offers explanations on key topics including programme validation/revalidation, additional costs, and contact hours.
How you are assessed
A range of assessments are used in different modules, giving students the best chance to develop skills that are highly valued in business. Among the different assessment methods used are oral presentations, assignments, and exams.
The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly - usually within 15 working days of the submission date.
Marketing Research Group
Our academics are involved in the University of Lincoln’s Marketing Research Group, which aims to enhance knowledge and offer insights for marketing and consumer studies in various local or global contexts. Research puts an emphasis on creating and fostering sustainable values and resources for markets, consumers, and related stakeholders.
Industry Expertise
Guest lectures with industry experts are organised in different modules of the programme. For some of the modules, students may be provided with a live brief from a local company on which they will work for their assessment. The offer of live briefs is subject to business availability.
How to Apply
Postgraduate Application Support
Applying for a postgraduate programme at Lincoln is easy. Find out more about the application process and what you'll need to complete on our How to Apply page. Here, you'll also be able to find out more about the entry requirements we accept and how to contact us for dedicated support during the process.
Entry Requirements 2025-26
Entry Requirements
A second class honours degree or equivalent.
If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.
Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page https://www.lincoln.ac.uk/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/.
If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses. https://www.lincoln.ac.uk/studywithus/internationalstudents/englishlanguagerequirementsandsupport/pre-sessionalenglishandacademicstudyskills/ . These specialist courses are designed to help students meet the English language requirements for their intended programme of study.
Course Fees
You will need to have funding in place for your studies before you arrive at the University. Our fees vary depending on the course, mode of study, and whether you are a UK or international student. You can view the breakdown of fees for this programme below.
The University offers a range of merit-based, subject-specific, and country-focused scholarships for UK and international students. To help support students from outside of the UK, we offer a number of international scholarships which range from £1,000 up to the value of 50 per cent of tuition fees. For full details and information about eligibility, visit our scholarships and bursaries pages.
Funding Your Study
Postgraduate Funding Options
Find out more about the optional available to support your postgraduate study, from Master's Loans to scholarship opportunities. You can also find out more about how to pay your fees and access support from our helpful advisors.
The course has exceeded my expectations. Before starting, I was slightly worried that I would be playing a game of catch up because I hadn’t studied an undergraduate degree in business of any kind. However, the tutors have been extremely supportive in guiding my learning, and I am really enjoying my time here as a student.
Emily Jackson
MSc Marketing
Career Development
Graduates with Master’s level awards may progress to marketing roles in a variety of industries around the world. Specialist skills are highly valued by private and public sector organisations, as well as beneficial to those running their own enterprises. Some students choose to pursue careers in research or academia.
Academic Contact
For more information about this course, please contact the Programme Leader.
Dr Mizan Rahman
mrahman@lincoln.ac.uk
Working in Partnership
Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders.
Postgraduate Events
To get a real feel for what it is like to study at the University of Lincoln, we hold a number of dedicated postgraduate events and activities throughout the year for you to take part in.
