Innovation and creativity are increasingly important to devising and delivering effective modern marketing campaigns, as rapid technological advancements have transformed the business landscape.
BA (Hons) Business and Marketing at Lincoln is designed to provide students with a firm grasp of the basic principles of the subject. It encourages them to explore the theoretical and practical context of business and develop a marketing specialism.
Throughout the programme, students have the opportunity to increase their familiarity with the international business environment, identify marketing opportunities, and develop an understanding of how to overcome the challenges of reaching mass and niche audiences.
You will have the opportunity to complete a one-year work placement or international year aborad, which will be reflected in the award title - BA (Hons) Business and Marketing (with Professional Practice), or BA (Hons) Business and Marketing (International Study Year). Those who choose not complete a placement or year abroad will receive a BA (Hons) Business and Marketing award, or equivalent exit award.
Subject area is ranked 2nd for student satisfaction in the UK*
Accredited by the Chartered Institute of Marketing
Hands-on experience during a professional practice year
Undertake real-life, industry-related projects
Business insights from visiting practitioners and academics
Choose modules aligned to your personal interests
*Complete University Guide 2025 (out of 87 ranking institutions)
From the first year, students are introduced to the tools needed to develop successful strategies and business campaigns. The importance of digital marketing is acknowledged throughout the programme, and students have the ability to develop digital skills from the outset.
The course examines core business concepts and builds on this foundation throughout the degree. It invites students to choose from a wide variety of business modules in their final year to reflect their individual interests.
Lectures are designed to give an overview of current issues and debates within the discipline. Some of these are delivered by visiting practitioners who provide 'live' case material and can offer students access to industry contacts and careers advice.
The additional work placement year offers the opportunity for students to complete a period of work experience after their second year of study, in order to apply their knowledge in a real business setting. Those students who are unable to undertake or choose not to participate in the work placement year scheme, may have the option to undertake a work-related project such as a piece of consultancy or an enterprise project.
Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Professional Practice). Those who do not will receive a BA (Hons) Business and Marketing award.
Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, placements, consultancy projects, field visits, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.
It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
We want you to have all the information you need to make an informed decision on where and what you want to study. In addition to the information provided on this course page, our What You Need to Know page offers explanations on key topics including programme validation/revalidation, additional costs, contact hours, and our return to face-to-face teaching.
The way students are assessed on this course may vary for each module. Examples of assessment methods that may be used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in class tests. The University of Lincoln's policy is to ensure that staff return assessments to students promptly.
This programme is accredited by the Chartered Institute of Marketing (CIM) to Certificate level. Upon successful completion students are awarded 'advanced standing' (exemptions) which enables students to study for CIM qualification without needing to complete all of the modules (requirement to pass one elective module to obtain the L4 Certificate in Professional Marketing or Professional Digital Marketing). Further details can be found on the CIM website.
CIM Website
Full-time students have the option of a year-long professional practice placement after the second year, providing real-world experience. A Placement Year Fee is payable to the University of Lincoln during this year for students joining in 2025/26 and beyond. Students are expected to cover their own travel, accommodation, and living costs. Completion leads to a BA (Hons) Business and Marketing (with Professional Practice); without the placement, it's a BA (Hons) Business and Marketing.
All full-time students on this course have the opportunity to take a year-long International Year Abroad (IYA) after the second year. The IYA enables you to study in a cross-cultural environment with wider cultural experience, and can enhance your future employment opportunities by increasing your cultural and professional mobility. IYA is optional for all taught on-campus undergraduate students in Lincoln International Business School. It is a year-long module which enables students to spend time studying abroad at one of the University's approved partner institutions.
During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is also possible for students will elect to combine study (minimum one semester equivalent) with work and or a period of volunteering.
Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2.2 or above, dependent upon partner requirements) standard and successfully completed the application process.
Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired. Successful completion of the International Year Abroad will be reflected in the award title - BA (Hons) Business and Marketing (International Study Year).
A Study Abroad Tuition Fee is payable to the University of Lincoln during this year for students joining in 2025/26 and beyond. No extra tuition fee is payable to the host university, but students are expected to cover their own travel, accommodation, and living costs. Travel grants and an overseas rate maintenance loan may be available for eligible students from Student Finance. The University’s Global Opportunities Team can provide further support and guidance.
Students are invited to join optional field trips throughout their studies to see effective marketing in action. Previously trips have included visits to Jaguar Land Rover, the Museum of Brands, and the World Marketing Summit. These trips may have an additional cost.
Recent Business and Marketing graduates have gone on to work in communications, market research, e-commerce, project management, account management, and creative marketing in the public sector or within in-house or agency marketing roles.
I have so many great memories and I owe a lot to the friends, lecturers, and opportunities I had as they really did make my time at the University of Lincoln so amazing.
Kayleigh Terry
BA (Hons) Business and Marketing
Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders.
About the AACSB
104 UCAS Tariff points from a minimum of 2 A Levels.
International Baccalaureate: Pass Diploma from a minimum of 2 Higher Level subjects.
BTEC Extended Diploma: Distinction, Merit, Merit or equivalent.
T Level: Merit
Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 104 UCAS Tariff points
Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may also be considered.
The University accepts a wide range of qualifications as the basis for entry and do accept a combination of qualifications which may include A Levels, BTECs, EPQ etc.
We will also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.
Non UK Qualifications:
If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.
EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page:
If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.
The University of Lincoln's International College also offers university preparation courses for international students who do not meet the direct entry requirements. Upon successful completion, students can progress to Bachelor's study at the University of Lincoln. Please visit https://www.lincoln.ac.uk/internationalcollege/ for more information.
If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk
Going to university is a life-changing step and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.
For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. To help support students from outside of the UK, we are also delighted to offer a number of international scholarships which range from £1,000 up to the value of 50 per cent of tuition fees. For full details and information about eligibility, visit our scholarships and bursaries pages.
The best way to find out what it is really like to live and learn at Lincoln is to visit us in person. We offer a range of opportunities across the year to help you to get a real feel for what it might be like to study here.
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