International Year 1 Marketing and Tourism
Course Overview
Our degree preparation programmes are designed to help students to develop the English language, academic study skills, and subject-specific knowledge required for degree-level study.
The International Year One in Marketing and Tourism is designed to enable progression onto a number of named Bachelor's programmes within Lincoln International Business School. Students study academic modules in data analytics, the business environment, marketing, finance and organisational behaviour; alongside English Language.
Degree Programme Progression
After successfully completing the International Year One programme and obtaining the required grade, students will have the option to progress onto the second year of one of the following degree programmes at the University of Lincoln:
BSc (Hons) Events Management
BA (Hons) International Tourism Management
BA (Hons) Marketing and Advertising
BA (Hons) Sports Business Management
How You Study
Students will commence their programme of studies as a separate cohort within the International College, but will be provided with opportunities to join with the wider LIBS community during the first term. This term aims to build confidence in English alongside developing technical and subject-specific knowledge.
In the second term, students will be fully integrated within the Lincoln International Business School academic community, studying academic modules alongside other students, while retaining the support of the International College. During this second term students can also choose an elective module, depending on your intended progression route; this will give you a taste of specific subjects whilst not constraining your Bachelor's progression.
Students will also be encouraged to engage with the informal curriculum and co-curricular activities associated with Lincoln International Business School, such as Global Opportunities and careers support.
Modules
Module Overview
This module develops some quantitative techniques that underpin research and business analysis. It promotes a critical awareness and understanding of some of the processes, techniques, and technology by which numerical information can be collected and analysed. In addition to helping students become competent in relevant numerical techniques, it anticipates the requirements of later modules, such as independent study, that entail analysis of numerical information using statistical tests.
Module Overview
This module is designed to introduce international students to UK higher education and University of Lincoln, as well as to English in specific contexts – both academic (within their area of study, for example accountancy and finance), and professional (transferrable skills for future careers).
Module Overview
This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.
Module Overview
In a highly competitive and globalised tourism, events, and sports business industry, businesses active in these fields are constantly struggling to attract local national and international visitors, attendees, fans, or funding. These are truly global industries, constantly struggling for resources. Crucial to their development and success is being able to research the needs of their customers and other stakeholders, the impacts they have on the industry, markets, and destinations, as well as their available resources. Research is an integral part of the tourism industry and tourism management. Upon completion of this module, students should be able to evaluate the significance and use of published data and original research within tourism, events and sports business management; develop and implement research strategies appropriate to the study of these interconnected industries and their stakeholders; and collect, analyse, interpret, and present data that supports local and global tourism, events and sports businesses in their decision-making process. This knowledge will be of relevance and will enhance the academic work produced during their second and final year of study across the three programmes.
The module will discuss a range of highly popular global case-studies with the areas of tourism, events, and sports business management such as the Olympics, Eurovision, or the MICE industry (meetings, incentive travel, conferences, exhibitions). It is vital to introduce key concepts to the successful running of such case-studies such as experience management (the visitor experience or the tourist experience for tourism management; the venue experience or the event attendee experience for events management; the fan or the club experience for sports business management) before proceeding to more complex issue in the 2nd and final year of study. The module achieves that with the help of a range of theoretical and practical case-studies. The module complements the year 1 core tourism, events, and sports business modules very well because it focuses on the practical application of these key concepts, and it allows their observation in practice with the help of fieldtrips and fieldwork.
Students will engage with practical activities related to these three themes and in addition they will push their knowledge and skills further by investigating the themes through fieldwork and data collection. This module provides students with an opportunity to develop a range of research skills, both quantitative and qualitative. It enables students to understand the nature of evidence in research as well as undertake their own independent research. In doing so, it aims to prepare students for their final year dissertation (or consultancy project) by giving them the chance to develop skills, ideas, and confidence to undertake a major piece of primary research. The module also encourages students to evaluate research using the key concepts of reliability and validity.
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
What You Need to Know
We want you to have all the information you need to make an informed decision on where and what you want to study. In addition to the information provided on this course page, our What You Need to Know page offers explanations on key topics including programme validation/revalidation, additional costs, and contact hours.
How you are assessed
The range of assessment formats used on the programme may include written examinations, in-class tests, online tests, oral assessment and presentations, and written reports.
Entry Requirements 2025-26
Entry Requirements
This programme is available to International students and will require good high school graduation grades or equivalent academic study.
For full entry requirements including English language requirements and country-specific requirements, please visit:
https://www.lincoln.ac.uk/internationalcollege/entryrequirements
Pre-sessional English Language Preparation
Our Pre-sessional English Language Preparation (PELP) course is a great way for students who do not meet our English language entry requirements to raise their overall English proficiency. These programmes are designed for students who want to progress to an International Year One programme. They will increase understanding of academic study, whilst helping to develop a wide range of essential English language skills.
Fees and Scholarships
Students on this course may be eligible for a range of scholarships and bursaries once they successfully progress on to their chosen full degree programme.