How You Study
In the first year, you are encouraged to work in both traditional and digital media while studying the fundamental principles of graphic design. The course introduces the creative methods needed in the industry to answer briefs, solve communication problems, and meet deadlines, alongside a theory course that underpins the social context and history of the subject.
This knowledge is taken further in the second year, where more advanced concepts of graphic design are introduced. The third year provides an opportunity for you to develop your own specialism with a range of projects to choose from, including projects set by industry. The third year culminates in a physical or online end-of-year degree show.
During the three years of the course, you are encouraged to undertake competition briefs or apply to recognised industry award schemes. The course has an impressive track record of success with the British Book Design & Publication Awards, D&AD New Blood Awards, Creative Conscience Awards, the International Society of Typographic Designers (ISTD Awards), the RSA Student Design Award scheme, Adobe Top Talent Awards, and many others. Depending on the award scheme, these offer opportunities for networking, industry recognition, placements and bursaries.
As the course progresses, you will develop a professional portfolio of work through a mixture of studio projects and independent, collaborative, and industry-led briefs.
Studio practice is a key element of this course, and you will have the opportunity to spend a lot of time in creative studio environments. Teaching and learning experiences may include online and studio activities, peer groups, lectures, workshops, seminars, and group tutorials. You can also benefit from one-to-one tutorials, portfolio reviews, and self-initiated work experience. On this programme, we would advise that you undertake three hours of self-study for every one hour of timetabled delivery.