Brayford Pool
September 2025
1 year
2 years
The events sector is a multi-billion pound industry, providing a significant contribution to regional, national, and global economies. It requires adaptable and highly skilled professionals who understand the processes of event planning and have the ability to manage in challenging, yet highly rewarding, environments.
This internationally focused programme provides students with the opportunity to develop their understanding of the dynamic socio-cultural, economic, and political contexts in which events are conceived and executed. The programme features important contemporary themes, such as sustainability, entrepreneurship, the new marketing environment, and the role of events in society, and aims to develop the knowledge and skills needed for event management, equipping graduates with high order managerial and intellectual skills.
There is an emphasis on strategic insight and a critical understanding of the operating environment. Traditional teaching methods are augmented by industry events and workshops.
Undertake field trips to various locations
ATLAS membership*
Hear from expert industry speakers
Take part in industry workshops and events
Explore contemporary issues such as sustainability
*The Association for Tourism and Leisure Education and Research
Students are required to study eight core modules which are designed to develop and enhance the practice of events management, as well as a range of essential graduate attributes. All students are required to undertake a 60 credit Final Project that incorporates a Research Methods component. The Final Project is essentially an extended research project that facilitates innovative approaches and diverse pathways to this final assessed piece of work.
In addition to traditional teaching methods, delivery is enhanced by students engaging with industry events and workshops that support planning and organising live events.
Students can also use a 'Concept Suite' to allow them to utilise and experiment with different technologies and styles of learning and teaching. The suite includes Samsung Flips, digital whiteboards, and a digital wall with Nureva Span.
Students receive a minimum of two hours of contact time per module per week and can vary depending on module requirements.
Teaching is scheduled from Monday to Friday between the hours of 9am and 6pm. Module delivery methods are varied, though face-to-face content is prioritised. The modes of delivery include lectures, seminars, workshops, and interactive sessions.
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
We want you to have all the information you need to make an informed decision on where and what you want to study. In addition to the information provided on this course page, our What You Need to Know page offers explanations on key topics including programme validation/revalidation, additional costs, contact hours, and our return to face-to-face teaching.
Lincoln International Business School uses assessment as a tool to develop intellect, and simulate the individual, practical, and team-working skills required in the workplace. These skills include written and oral presentation, numeracy, and the use of software for presentation and analysis. They may also include events, blogs, websites, articles, reports, and essays. In the past students have successfully taken the lead role in planning, organising, and delivering an awareness and funding event on behalf of a significant national cancer charity.
The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly - usually within 15 working days of the submission date.
The Association for Tourism and Leisure Education and Research (ATLAS) membership recognises institutions that are committed to teaching excellence and outstanding research in tourism and events management. Membership is open to institutions and professional bodies with educational, research, or professional interests in tourism, leisure, and related areas. ATLAS members include 1,400 researchers and teachers at 148 universities and research institutes, across 45 countries.
The programme seeks to engage students in collaborations with events industry partners and take a lead role in planning, organising, and delivering live events to a specific brief negotiated with the client.
The School benefits from established links with events industry practitioners. Contributions from guest speakers with specific event specialisms have included Matt Franks, Director Of Events at global communications agency DRPG; Cassander van Eerd, Director and owner of Clogwork Orange Productions Limited and designer of event experiences; and Liz Bannister, Director at Metro Broadcast, specialists in video and broadcast projects for corporate events. The School also works with the University's Careers and Employability Team on targeted events, such as the annual Careers and Employability Festival.
In addition, students can work on contemporary business and educational project themes. By partnering with designated clients, you are able to actively engage with the concept, design, and delivery of live events. Examples include a multi-cultural festival; careers and employability event; PRME Conference; and Lincoln Heritage Award launch.
The course is recognised by the Tourism Management Institute (TMI), which is a professional organisation for anyone working in tourism destination management. TMI’s recognition scheme provides an assurance that a course meets a set of criteria, benchmarks, and standards aligned to the needs of the broadly-defined tourism sector. This enhances the relevance of courses and the future employment prospects of graduates.
Our academics are involved in Lincoln International Business School’s Visitor Economy Research Group (VERG). VERG aims to harness the research energies of a number of colleagues, both early career and well established, who are working in the areas of tourism, events, and leisure.
Students can take part in field trips, mostly negotiated by students themselves. Previously students have visited The Clothes Show and high-profile sporting institutions such as Leicester Tigers RFC. Compulsory visits and field trips will be supported by departmental funding. Where trips are optional, students may be asked to make a contribution towards costs.
Postgraduate Application Support
Applying for a postgraduate programme at Lincoln is easy. Find out more about the application process and what you'll need to complete on our How to Apply page. Here, you'll also be able to find out more about the entry requirements we accept and how to contact us for dedicated support during the process.
A second class honours degree or equivalent.
If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.
Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page https://www.lincoln.ac.uk/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/.
If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses. https://www.lincoln.ac.uk/studywithus/internationalstudents/englishlanguagerequirementsandsupport/pre-sessionalenglishandacademicstudyskills/ . These specialist courses are designed to help students meet the English language requirements for their intended programme of study.
You will need to have funding in place for your studies before you arrive at the University. Our fees vary depending on the course, mode of study, and whether you are a UK or international student. You can view the breakdown of fees for this programme below.
The University offers a range of merit-based, subject-specific, and country-focused scholarships for UK and international students. To help support students from outside of the UK, we offer a number of international scholarships which range from £1,000 up to the value of 50 per cent of tuition fees. For full details and information about eligibility, visit our scholarships and bursaries pages.
Postgraduate Funding Options
Find out more about the optional available to support your postgraduate study, from Master's Loans to scholarship opportunities. You can also find out more about how to pay your fees and access support from our helpful advisors.
MSc Events Management is such an amazing programme. I have gained not only the professional knowledge of events management but also have improved my transferable skills such as communication skills and teamworking. Working with teammates from different countries, I have broadened my horizons and adapted to different mindsets, and have been inspired
Yongpian Cai
MSc Events Management
This programme aims to develop students in terms of capability and intellect, helping them to identify and pursue their career aspirations in the events industry. Graduates have gone on to roles including Global Accounts Manager at Expo 2020 Dubai; Director of Strategy and Programme Implementation, ZUG; Destination Development Manager, Sharjah Community artist and Director of Creative Company; Senior Officer, Transaction Services, Banque Havilland; Company Director, Helping Hotels in Digital Space; Fundraising and Events Officer at St. Barnabas Hospice; and Marketing Consultant at Harford Control.
For more information about this course, please contact the Programme Leader.
Andy Suddaby
asuddaby@lincoln.ac.uk
Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders.
To get a real feel for what it is like to study at the University of Lincoln, we hold a number of dedicated postgraduate events and activities throughout the year for you to take part in.
