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BA (Hons)
Graphic Design

Key Information


Campus

Brayford Pool

Typical Offer

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Duration

3 years (4 years with Foundation Year)

UCAS Code

W290

Academic Year

Course Overview

Graphic Design is a dynamic and ever-evolving industry where effective communication and bold ideas can have a positive effect on every aspect of contemporary life. You will learn to tell compelling visual stories that have a role in everything from branding and packaging, to filmmaking, animation and book design - with the opportunity to test your skills in international creative competitions.

We'll introduce you to specialist technology and professional workshop facilities, which you can use to develop your skills in a wide range of design disciplines, from commercial design to socially conscious projects. We'll help you to build a personal design portfolio built around your own interests and passions, teaching you how to develop effective and original design ideas, from brief to pitch.

This programme is also available with an Arts Foundation Year, which can provide an alternative route of entry onto the full degree programme. Find out more at https://www.lincoln.ac.uk/course/afyafyub/.

Why Choose Lincoln

Subject ranked in the top 10 overall in the UK*

Links with industry and workshops with visiting experts

Specialist design studios, technology, and equipment

Take part in international student design competitions

Optional study visit to New York

Professional network of alumni

*Guardian University Guide 2025 (out of 62 ranking institutions).

YouTube video for Why Choose Lincoln

How You Study

In the first year, you are encouraged to work in both traditional and digital media while studying the fundamental principles of graphic design. The course introduces the creative methods needed in the industry to answer briefs, solve communication problems, and meet deadlines, alongside a theory course that underpins the social context and history of the subject.

This knowledge is taken further in the second year, where more advanced concepts of graphic design are introduced. The third year provides an opportunity for you to develop your own specialism with a range of projects to choose from, including projects set by industry. The third year culminates in a physical or online end-of-year degree show.

During the three years of the course, you are encouraged to undertake competition briefs or apply to recognised industry award schemes. The course has an impressive track record of success with the British Book Design & Publication Awards, D&AD New Blood Awards, Creative Conscience Awards, the International Society of Typographic Designers (ISTD Awards), the RSA Student Design Award scheme, Adobe Top Talent Awards, and many others. Depending on the award scheme, these offer opportunities for networking, industry recognition, placements and bursaries.

As the course progresses, you will develop a professional portfolio of work through a mixture of studio projects and independent, collaborative, and industry-led briefs.

Studio practice is a key element of this course, and you will have the opportunity to spend a lot of time in creative studio environments. Teaching and learning experiences may include online and studio activities, peer groups, lectures, workshops, seminars, and group tutorials. You can also benefit from one-to-one tutorials, portfolio reviews, and self-initiated work experience. On this programme, we would advise that you undertake three hours of self-study for every one hour of timetabled delivery.

Modules


† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Contextual Studies 1 2025-26DES1001MLevel 42025-26This module is designed to introduce students to relevant concepts, debates, and case studies relating to the nature creativity and the creative process, as the basis for the development of a reflective creative practice. This aims to compliment and underpin the studio work students carry out with the programme-specific team during the rest of their programme of study.CoreDesign Fundamentals 1 2025-26GRA1184MLevel 42025-26This module introduces students to key visual design principles, research, ideation, development, presentation, and the digital tools required to facilitate and demonstrate visual concepts. The work in this module equips students with the technical proficiency required to support independent study, underpinned by user-centred design theories and methodologies. Students are encouraged to explore a range of ideas both individually and collaboratively with outputs via workshops, critiques, and independent study. CoreGraphic Communication 1 2025-26GRA1185MLevel 42025-26This module is concerned with introducing students to the fundamental and underlying principles of graphic communication design practice along with the skills and processes that support it. The programme of study will explore a range of creative strategies that consider the relationship between form, structure, content and audience. Students will also be introduced to appropriate graphic design terminology, theories, and principles.CoreVisual Expression 1 2025-26GRA1186MLevel 42025-26This module aims to introduce students to visual expression and personal creative development through the means of appropriate media and processes as they relate to the broad nature of communication design and graphic design practice. The learning experience is intended to initiate a process of experimentation, speculation, innovation and personal exploration. Key to the module is the initial development of the students’ own visual voice.CoreContextual Studies 2 2026-27DES2001MLevel 52026-27Building upon issues concerning the development of a reflective creative practice, Contextual Studies 2 introduces students to relevant concepts, debates, and case study examples concerning the professional, economic, and socio-cultural contexts of design within the creative industries. It will also discuss ethical issues as they relate to this professional context of the creative industries and shape the creative motivations of areas such as design activism, ecological orientations, and socially engaged creative practices. These themes and debates will form an overarching discussion of professional design practice.CoreDesign Fundamentals 2 2026-27GRA2188MLevel 52026-27This module extends the technical proficiency, study and investigation of visual communication, with an emphasis on new digital mediums. The module expands on previous skills and theory from level 1, such as working with Interaction, User Interface, and User experience design in order to produce material for digital and print distribution. As such, Design Fundamentals 2 builds on the necessary skills to develop a broad range of artefacts at a higher visual, conceptual standard. Students expand on the range of exciting possibilities for visual communication and are encouraged to explore the visual / aesthetic, functionality, effects and navigation, particular to the individual’s creative direction, to create a rich variety of experimental aesthetics and visual experiences. CoreGraphic Communication 2 2026-27GRA2189MLevel 52026-27This module encourages a conceptual approach to graphic design work and problem solving whilst developing the highly professional and technical aspects of study acquired in other areas of the course at level two. Students may gain experience of solving client-related communication problems, meeting client expectations, and presenting creative and original solutions and findings through design projects that reference ethical and social issues.CoreVisual Expression 2 2026-27GRA2190MLevel 52026-27In Year 2, this module focuses on the further development of your creative and conceptual skills, (building on the learning begun at Level 1). The creative and conceptual approaches to problem solving you develop in this module are complimentary to, and symbiotically linked to the skills necessary to successfully complete all the briefs in other modules. The module operates on the notion that the student’s creative personal development and individual visual voice is developed through familiarity with a broad range of media and creative practices. Students may therefore, explore the various facets of visual communication with the intention of communicating complex and varied messages to a range of audiences. Embracing the ethos of creative risk taking, speculation and individuality underpins the rationale behind Visual Expression 2.CoreContextual Studies 3 2027-28DES3001MLevel 62027-28Contextual Studies 3 is an independent research study module which takes the form either of a dissertation and/or a number of other options. The module offers students an opportunity to explore in depth a topic of their own choice, chosen generally, but not exclusively in relation to the practice and/or context of their programme-specific studies and studio practice.CoreDesign Fundamentals 3 2027-28GRA3178MLevel 62027-28This module focuses on the transition from student to designer, and is aligned with the expectations of the Graphic Design and related industries. The module focuses on reinforcing the process of applied theories, fundamentals and principles particular to Graphic Design practice. Students will be expected to complete specific stand-alone project outcomes, but also those which relate to those for the Visual Expression 3 and Graphic Communication 3 modules. A large part of the Design Fundamental 3 module aims to allow students to prepare themselves for their personal career paths through links to industries, portfolio reviews, talks and workshops with practicing creatives and a psychologist in order to allow students to complete their studies full of confidence and positivity for life after graduation.CoreGraphic Communication 3 2027-28GRA3179MLevel 62027-28This is a module that allows students to determine their own programme of study within their chosen specialism in graphic design. Projects may be chosen from a range of areas within the subject by negotiation with academic staff. At this level Graphic Design students accept full responsibility for initiating and selecting the content of their study programme, according to their specific interests and career aspirations. The themes studied in preceding Visual Expression modules are further developed at this level. This would include aspects of personal creative development, the further development of a visual voice along with the exploration and exploitation of a broad range of traditional and digital media. The aim is to provide the student with an opportunity to be innovative and where appropriate include authorial content in their work.CoreVisual Expression 3 2027-28GRA3180MLevel 62027-28This is a module that allows students to determine their own programme of study within their chosen specialism in graphic design. Projects may be chosen from a range of areas within the subject by negotiation with academic staff. At this level Graphic Design students accept full responsibility for initiating and selecting the content of their study programme, according to their specific interests and career aspirations. The themes studied in the preceding Visual Expression modules are further developed and consolidated at this level. This includes aspects of personal creative development, the further development of a visual voice along with the exploration and exploitation of a broad range of traditional and digital media. The aim is to provide the student with an opportunity to be innovative and where appropriate include authorial content in their work.Core

What You Need to Know

We want you to have all the information you need to make an informed decision on where and what you want to study. In addition to the information provided on this course page, our What You Need to Know page offers explanations on key topics including programme validation/revalidation, additional costs, contact hours, and our return to face-to-face teaching.

How you are assessed

As this course aims to develop a wide range of practical and intellectual skills, assessment is varied and includes presentations, written projects, individual and group practical work, projects, and portfolios, in addition to academic essays. There are no formal end-of-year examinations. Throughout the degree, students are assessed through their production of practical and written work.

Specialist Facilities

Students have regular access to workshops, labs, studios, and industry-standard equipment, as well as highly knowledgeable technicians. This environment can help students to develop their knowledge and skills, and complements our purpose-built design studios. Students are currently provided with free access to Adobe Creative Cloud, Autodesk software, and Lynda.com for the duration of their studies.

Female student in an orange jumper surrounded by colourful posters of student work on the walls in a design studio

Live Briefs and Competitions

Students have the opportunity to engage with both live project briefs set by external clients and also national and international competition briefs.

Students are also encouraged to enter a range of competitions, for which the course has an enviable track record of success. Previous students have won the RSA Student Design Awards, graduated as members of the International Society of Typographic Designers, won D&AD yellow pencils, had projects reach the semi-finals of the Adobe Design Achievement Awards, and been commended for the YCN Student Awards. 

Final Year Showcase

We also make every effort to get our students work seen by potential employers; final year students produce a website in conjunction with their final year show. This aims to showcase their individual talents.

Work Placements 

All students are encouraged to seek optional placements in design agencies during their time at Lincoln. This gives them the chance to gain hands-on experience and to establish contacts within the graphic design industry. Students are responsible for covering their own travel, accommodation, and general living costs while undertaking placements.

Explore Our Degree Show

Our degree show is an exciting opportunity for our Lincoln School of Design students to showcase their work both physically and digitally to the public and businesses.

Collage of illustrations, fashion concept art, app adverts, and photography.

Student Design Awards 

Lincoln School of Design students have a long history of winning and being shortlisted for international and national student design competitions, and the last few years have been no exception.

Because of the variety of content in the course, and therefore my portfolio, I stood out against others with a lot more experience than me. So much so that my employer hired a graduate when originally, they were expecting someone with at least 3 years' experience.

Visiting Lecturers

Professional design specialists enhance the curriculum through a visiting lecturer programme.

Optional Study Trips

Students can choose to participate in optional study visits. Recent destinations include New York. Please note that students will be responsible for their travel, accommodation, and general living expenses while undertaking an optional study trip.

What Can I Do with a Graphic Design Degree?

Graduates who pursue careers as graphic designers can work across both print and digital platforms. Recent graduates have worked for agencies including True North, Iris, Jaywing, Landor, Design Bridge, Coley Porter Bell, Brass, Raw, Elmwood, Jack Renwick Studio, Interbrand, and Johnson Banks. Some set up their own independent studios or work as freelance graphic designers.

Entry Requirements 2025-26

United Kingdom

104 UCAS Tariff points from a minimum of 2 A Levels or equivalent qualifications.

BTEC Extended Diploma: Distinction, Merit, Merit.

T Level: Merit

Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 104 UCAS Tariff points.

International Baccalaureate: 28 points overall.

GCSE's: Minimum of three at grade 4 or above, which must include English. Equivalent Level 2 qualifications may be considered.


The University accepts a wide range of qualifications as the basis for entry and do accept a combination of qualifications which may include A Levels, BTECs, EPQ etc.

We may also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.

International

Non UK Qualifications:

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.

EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page https://www.lincoln.ac.uk/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.

https://www.lincoln.ac.uk/studywithus/internationalstudents/englishlanguagerequirementsandsupport/pre-sessionalenglishandacademicstudyskills/

For applicants who do not meet our standard entry requirements, our Arts Foundation Year can provide an alternative route of entry onto our full degree programmes:
https://www.lincoln.ac.uk/course/afyafyub/

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk

Contextual Offers

At Lincoln, we recognise that not everybody has had the same advice and support to help them get to higher education. Contextual offers are one of the ways we remove the barriers to higher education, ensuring that we have fair access for all students regardless of background and personal experiences. For more information, including eligibility criteria, visit our Offer Guide pages. If you are applying to a course that has any subject specific requirements, these will still need to be achieved as part of the standard entry criteria.

Fees and Scholarships

Going to university is a life-changing step and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.

Course Fees

For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. To help support students from outside of the UK, we are also delighted to offer a number of international scholarships which range from £1,000 up to the value of 50 per cent of tuition fees. For full details and information about eligibility, visit our scholarships and bursaries pages.

Course -Specific Additional Costs

Standard workshop induction costs are covered by the University, as are some initial printing and material costs. However, depending on the media/materials chosen by the student, there may be additional material and printing costs incurred.

Students on this course have the opportunity to take part in field trip and international study visits. The University covers the costs of mandatory field trips, but optional study visits are at the student’s own expense. Previous destinations have included New York and Berlin. Students are responsible for covering their own travel, accommodation, and general living costs while undertaking work experience or internships.

Find out More by Visiting Us

The best way to find out what it is really like to live and learn at Lincoln is to visit us in person. We offer a range of opportunities across the year to help you to get a real feel for what it might be like to study here.

Three students walking together on campus in the sunshine
The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.