MSc
International Hospitality Management

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Key Information

Campus

Brayford Pool

Start Date

September 2025

Typical Offer

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Duration

1 year

Validation Status

Subject to Revalidation

Academic Year

Course Overview

The MSc International Hospitality Management offers students the opportunity to develop and advance their knowledge and expertise across the breadth of the hospitality function. The programme enables students to develop the business and management skills needed to contribute to the effectiveness of domestic and international hospitality enterprise.

Students are able to learn the theories and practice of managing the hospitality enterprise, staying competitive in the marketplace, and managing crisis in the face of uncertainty in a fast-changing global environment.

Students have the chance to attend lectures from external speakers, including managers and business professionals from the hospitality sector. The University's industry links inform the content of the programme, helping to ensure it is industry relevant, and provides students with the chance to build their own network of contacts.

At Lincoln International Business School, students can benefit from experienced practitioners and academics from all over the world, as well as real-life case studies to bring their studies to life. Students can access a range of support for both personal and academic matters, including study skills, employability and careers advice, and pastoral care. International students can also access English language support.

Why Choose Lincoln

Explore hospitality theories and pratice

Hear from expert industry speakers

Benefit from a range of specialist modules

Optional work placement at an overseas partner

Students in a lecture

How You Study

Weekly contact hours on this programme will vary depending on the individual module options chosen and the stage of study.

Postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend at least four to five hours in independent study.

Modules

              † Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

              Contemporary Issues in the Visitor Economy 2025-26TOU9170MLevel 72025-26This module looks to develop students’ understanding of contemporary issues in tourism, hospitality, and visitor experiences at Masters level. It aims to enhance and develop further student appreciation of the 'context' within which tourism and hospitality businesses and destinations operate and the comparative opportunities and constraints available in the global tourism and hospitality economy. The module will focus upon the diversification of the ‘types’ and ‘styles’ of tourism destinations, products and experiences. Contemporary debates will be used where appropriate to facilitate a critical discussion of the philosophical contemporary issues of tourism and hospitality. Such debates will be utilised to facilitate a critical understanding of issues like sustainability, climate change, labour markets and tourism/hospitality, gender issues in hospitality/tourism/events, the economic, social and environmental impacts of tourism, the digital movement, dark tourism, the relationship between public and private sectors etc. The module seeks to expose students to a critical debate of understanding some contemporary issues in tourism and hospitality.CoreCrisis Management for Hospitality Enterprises 2025-26TOU9171MLevel 72025-26This module addresses the implications of interruption to the hospitality related business and the issues and problems that may arise in connection with measures designed to counteract the effect of such interruption. Students are introduced to the underlying rationale for crisis management and business continuity initiatives both from a theoretical and professional perspective. The module examines the positioning of crisis management within an organisation’s overall strategic plan by reference to examples of good practice from organisations at home and abroad. Students can examine the role and function of effective crisis communication during times of crisis. Approaches to crisis management are evaluated and applied to a range of organisational case studies. The module also explores the relationship between crisis management and risk management which is seen as an inherent part of all businesses and which is further compounded by the uncertainties with the nature of product and consumer.CoreCustomer Service Management 2025-26TOU9162MLevel 72025-26Customer service is central to all business and increasingly, encounters with front line staff shape and mould customer evaluations of quality, value, and satisfaction. In an age where customer appraisals of experiences are made public through social media and review websites, the management of customer services become all the more significant, particularly at a strategic level. However it is not just the physical environment that customer services come to the fore, online and particularly the role of the omnichannel experience is shaping expectations and customer satisfaction. This module considers customer services from a managerial level. By understanding how front line staff impact on the wider service delivery, managerial strategies can be designed for maximum business impact.CoreDigital Marketing 2025-26MKT9118MLevel 72025-26This module provides the opportunity to explore how the increasing pressures and opportunities created by new media formats and electronic communication tools are shaping marketing strategy. The module covers themes such as social media marketing, mobile marketing, data analytics, and digital marketing campaigns.CoreFinal Project 2025-26MKT9718Level 72025-26The final project provides an opportunity for students with a range of experiences and interests to apply and develop their existing skills and knowledge to an independent study project, which affords an opportunity for both the expression of original thought and creativity, together with the application of analytical skills and critical reasoning. Our approach to research projects is to facilitate innovative approaches and diverse pathways to the final assessed piece of work.CoreHospitality Operations Management 2025-26TOU9173MLevel 72025-26Operations management is central to all hospitality organisations and this module is designed to give students from a broad range of hospitality backgrounds, a thorough understanding of the way hospitality operations drive the hospitality customer experience. The module provides grounding in core theoretical concepts, principles and processes associated with operations management related to hospitality organisations. Students will challenge, critique, analyse, evaluate and synthesise ideas and concepts in the context of their hospitality experience. The module is designed to familiarise the student with operations analysis tools and techniques used in the hospitality industry. Covering both the process of internal and external bench-marking as well as the analysis of marketing, financial, operational and guest satisfaction metrics. This approach will facilitate a critical approach focused on the effectiveness of particular operational hospitality types and an evaluation of the potential for improvement.CoreHuman Resource Management for Hospitality 2025-26TOU9174MLevel 72025-26This module recognizes the contribution of Human Resource Management to the strategic operation of the international hospitality enterprise and provides students with the opportunity to undertake a critical appraisal of the function of human resource management in the international hospitality industry. The module will review the concepts that underpin international human resource management and will provide a critical appraisal of contemporary issues in international hospitality management.CoreManaging the Tourism, Events and Hospitality Enterprise 2025-26TOU9175MLevel 72025-26This module examines the operational, marketing, and financial elements that exist within the umbrella term of tourism, events, or hospitality enterprises. It looks at the structures surrounding the enterprise and the accompanying legal constraints. Competitors in the market will be analysed together with consideration of entrepreneurial involvement with forecasting and planning, control and evaluation of performance and revenue management. Students will assess general financial requirements and look into the theories and practicalities of planning and pricing strategies. Financial planning will incorporate short and long term planning and budgeting, in particular cash budgeting. In this module the emphasis is placed upon identifying the constraints and limitations experienced by these enterprises through an understanding of the practical environment in which they operate. Students are able to obtain an understanding of the general financial requirements of tourism, events, and hospitality enterprises and the consequent recording and reporting methods that are applied. Students will produce a Business Plan to incorporate all elements and aspects of the above.CorePersonal Professional Development 2025-26TOU9166MLevel 72025-26This module aims to equip students for the business environment by incorporating a range of practical and professional skills. Students have the chance to be coached through the process by a team coach and receive mentoring support from academics and business representatives. The topics are selected and designed in close collaboration to industry in order to prepare students for a dynamic work environment.CoreONE SEMESTER STUDY ABROAD 2026-27TOU9178MLevel 72026-27Optional

              What You Need to Know

              We want you to have all the information you need to make an informed decision on where and what you want to study. In addition to the information provided on this course page, our What You Need to Know page offers explanations on key topics including programme validation/revalidation, additional costs, contact hours, and our return to face-to-face teaching.

              How you are assessed

              The way that students are assessed on this course will vary from module to module and may include coursework, such as written assignments, reports, business plans, or dissertations; practical assessments such as presentations, performances, observations, and virtual meetings/conferences. The weighting given to each assessment method may vary across each academic year. The University of Lincoln aims to ensure that staff return in-course assessments to students promptly.

              Working in Partnership

              Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders.

              AACSB logo

              Industry Expertise

              Delivery and assessment is based on real-life case studies throughout, with the aim of preparing students for the changing business landscape. The course aims to equip students with the practical and professional skills required in industry. Mentoring and coaching is offered throughout the degree by experienced academics and practitioners in their fields.

              Lincoln International Business School hosts a series of visiting speakers each year. As part of the School, students will have the opportunity to learn from industry experts. Previous speakers have included representatives from organisations such as Deloitte, Santander, HSBC, Innocent, The Institute of Internal Auditors, and Sir David Tweedie (ex-Chairman of the IASB).

              Students also have the chance to build their skills and knowledge further with extra-curricular activities such as joining a society, volunteering, or becoming a Student Ambassador.

              How to Apply

              Postgraduate Application Support

              Applying for a postgraduate programme at Lincoln is easy. Find out more about the application process and what you'll need to complete on our How to Apply page. Here, you'll also be able to find out more about the entry requirements we accept and how to contact us for dedicated support during the process.

              A student listening in a seminar

              Entry Requirements 2025-26

              Entry Requirements

              A second class honours degree or equivalent.

              If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages for information on equivalent qualifications:

              https://www.lincoln.ac.uk/studywithus/internationalstudents/entryrequirementsandyourcountry/

              Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page:

              https://www.lincoln.ac.uk/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/

              If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses:

              https://www.lincoln.ac.uk/studywithus/internationalstudents/englishlanguagerequirementsandsupport/pre-sessionalenglishandacademicstudyskills/

              These specialist courses are designed to help students meet the English language requirements for their intended programme of study.

              Course Fees

              You will need to have funding in place for your studies before you arrive at the University. Our fees vary depending on the course, mode of study, and whether you are a UK or international student. You can view the breakdown of fees for this programme below.

              Course Fees

              The University offers a range of merit-based, subject-specific, and country-focused scholarships for UK and international students. To help support students from outside of the UK, we offer a number of international scholarships which range from £1,000 up to the value of 50 per cent of tuition fees. For full details and information about eligibility, visit our scholarships and bursaries pages.

              Funding Your Study

              Postgraduate Funding Options

              Find out more about the optional available to support your postgraduate study, from Master's Loans to scholarship opportunities. You can also find out more about how to pay your fees and access support from our helpful advisors.

              Two students working on a laptop in a study space

              Career Development

              Graduates with an MSc qualification may progress to management and marketing roles in a variety of hospitality related organisations around the world. The specialist skills students can develop on MSc International Hospitality Management Programme may be highly valued by private and public sector organisations as well as to those wishing to set up and run their own hospitality business. The course may also open the door to careers in research or academia.

              Academic Contact

              For more information about this course, please contact the Programme Leader.

              Dr Danni Wang
              DWang@lincoln.ac.uk

              Postgraduate Events

              To get a real feel for what it is like to study at the University of Lincoln, we hold a number of dedicated postgraduate events and activities throughout the year for you to take part in.

              A group of students sat around a table, working together on a project
              The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.