Lincolnshire Tourism Observatory

About

The Lincolnshire Tourism Observatory is an initiative within the Department of Tourism, Languages and Marketing. It has been established to provide expertise, produce high-quality research and generate evidence-driven analysis of tourism-related data with the aim of supporting the Lincolnshire visitor economy, informing policy debates and assisting local stakeholders with data-informed decision making.

Vision

The Lincolnshire Tourism Observatory aims to support the development of the Lincolnshire visitor economy in the following ways:

Provide independent expertise and evidence-driven analysis of local tourism-related data
Generate high-quality and impactful research
Act as a repository for data on local visitor economy-related activities
Inform policy debates and local development strategy
Contribute to creating a more inclusive and responsible visitor economy that addresses the needs of local communities, visitors as well as workers and local businesses
Offer consultancy to support local development and community wellbeing through tourism
Engage with local stakeholders to help identify and address grand challenges
Actively engage undergraduate and postgraduate students in co-creation of knowledge and local partnerships
Create a tourism directory for networking and research

Steering Group

Name	Position/Research Interest	Contact
Natalie Brimecome-Mills	Cultural heritage; digital marketing; music festival organisation	nbrimecomemills@lincoln.ac.uk
Dr. Dan Ellin	Aviation heritage	dellin@lincoln.ac.uk
Dr. Victoria Ellis-Vowles	Pubs, food and microbreweries in the visitor economy	vellis@lincoln.ac.uk
Dr. Georgiana Els	Chair / Community engagement; connecting students to research	gels@lincoln.ac.uk
Charlotte Goy	CEO Visit Lincoln
Prof. Heather Hughes	Cultural heritage tourism; CH site and collections management	hhughes@lincoln.ac.uk
Taryn Johnson	Marketing; connecting students to research through consultancy	tjohnston@lincoln.ac.uk
Tom Kitchen	Cultural heritage; place making; music festivals	tkitchen@lincoln.ac.uk
Prof. Hanya Pielichaty	Sports tourism; gender equality	hpielichaty@lincoln.ac.uk
Lydia Rusling	Assistant Director - Economic Growth, East Lindsey District Council & Boston Borough Council
Dr. Agnieszka Rydzik	Working conditions in tourism; communities, social inequalities and tourism	arydzik@lincoln.ac.uk
Dr. Claudia Sima	Cultural heritage; event sustainability; representation	csima@lincoln.ac.uk
Dr. Theres Winter	Working conditions in tourism, social inequalities and tourism	twinter@lincoln.ac.uk