Marketing Research Group | Publications and Scholarly Activity

Publications & Scholarly Activities | 2011 - 2014

View our members' scholarly activities and research outputs, including peer-review journal articles, books, book sections, conference papers, research grants and projects.

2014

Hardwick, Jialin, Delarue, Lauriane, Ardley, Barry and Taylor, Nick (2014) Mobile phones purchases and consumer decision-making process: the role of Facebook online advertising. In: Computer-mediated marketing strategies: social media and online brand communities. IGI Global. ISBN 9781466665958, 9781466665965
Spadoni, Roberta, Lombardi, Pamela, Canavari, Maurizio and Hingley, Martin (2014) Private food standard certification: analysis of the BRC standard in Italian agri-food. British Food Journal, 116 (1). pp. 142-164. ISSN 0007-070X
Ng, Peggy, Mak, Connie, Wong, Phoebe and Chan, Jason (2014) Factors affecting Student Satisfaction and Performance Gap in relation to the model of Strategic Enrolment, Graduation and Articulation (SEGA): the case of Self-financing Higher Education in Hong Kong. The Public Administration and Policy, an Asia-Pacific Journal, 18 (1). pp. 27-47. ISSN 2517-679X
Rahman, Mizan (2014) Advertising to bottom of the pyramid consumers: descriptive analysis of CSR advertising. Review of Enterprise and Management Studies, 1 (2). pp. 63-69.

2013

Hardwick, Jialin, Anderson, Alistair R. and Douglas, Cruickshank (2013) Trust formation processes in innovative collaborations: networking as knowledge building practices. European Journal of Innovation Management, 16 (1). pp. 4-21. ISSN 1460-1060
Bosworth, Gary and Ellis, Victoria (2013) Rural development funding in the micro-brewery sector. In: Beeronomics 2013 Conference - The Economics of Beer and Brewing, 18-21 September 2013, University of York.
Gagalyuk, Taras, Hanf, Jon H. and Hingley, Martin (2013) Firm and whole chain success: network management in the Ukrainian food industry. Journal on Chain and Network Science, 13 (1). pp. 47-70. ISSN 1569-1829
Hingley, Martin and Lindgreen, Adam (2013) "Mini" special issue on experiential marketing in food retailing. British Food Journal, 115 (5). pp. 637-638. ISSN: 0007-070X
Hingley, Martin and Lindgreen, Adam (2013) Value in food and agriculture [guest editorial]. British Food Journal, 115 (10). pp. 1404-1406. ISSN ISSN: 0007-070X
Hingley, Martin, Lindgreen, Adam and Reast, Jon (2013) Corporate social responsibility in food and agriculture. British Food Journal, 115 (1). pp. 5-8. ISSN 0007-070x
Sodano, Valeria and Hingley, Martin (2013) The food system, climate change and CSR: from business to government case [in: Corporate social responsibility in food and agriculture]. British Food Journal, 115 (1). ISSN 0007-070X
Hingley, Martin and Lindgreen, Adam (2013) Barriers and facilitators to developing sustainable networks: cases in UK local and regional food. In: Sustainable value chain management: a research anthology. Gower, Aldershot, pp. 271-290. ISBN 9781409435082 (Hardback), 9781409471349 (Ebook), 9781409435099 (Ebook PDF)
Rahman, Mizan, Rasheed, Shaqer, Chowdhury, Dababrata and Hassan, Azizul (2013) Sense of a place: tourist's account of the political history and society of South Korea. Review of Enterprise and Management Studies, 1 (1). pp. 51-59.
Garbowsky, Daniela and Rahman, Mizan (2013) Environmental sustainability: a hygiene factor when branding a nation? The Marketing Review, 3 (13). pp. 233-239. ISSN 1469-347X
Hasan, Md. Rajibul, Rahman, Mizan and Khan, Mehedi Munsur (2013) Rural consumers' adoption of CRM in a developing country context. International Journal of Business and Management Invention, 2 (9). pp. 121-131. ISSN 2319-801X
Rahman, Mizan, Hasan, Md. Rajibul and Floyd, David (2013) Brand orientation as a strategy that influences the adoption of innovation in the bottom of the pyramid market. Strategic Change, 22 (3/4). pp. 225-239. ISSN 1086-1718

2012

Hardwick, Jialin Y., Cruickshank, Douglas and Anderson, Alistair R. (2012) Innovation in small business: comparing face-to-face with virtual networking. Journal of Business Strategy, 33 (5). pp. 51-58. ISSN 0275-6668
Lindgreen, Adam, Hingley, Martin, Grant, David B. and Morgan, Robert E. (2012) Value in business and industrial marketing: past, present, and future. Industrial Marketing Management, 41 (1). pp. 207-214. ISSN 0019-8501
Rahman, Mizan, Haque, Shamim Ehsanul and Rashid, Ahmed Tareq (2012) Nonprofits' engagement with the private and public sectors: the case of providing essential healthcare in rural Bangladesh. The Marketing Review, 12 (1). pp. 2-16. ISSN 1469-347X

2011

Hingley, Martin, Mikkola, M., Canavari, M. and Asioli, D. (2011) Local and sustainable food supply: the role of European retail co-operatives. International Journal on Food System Dynamics, 2 (4). pp. 340-356. ISSN 1869-6945
Hingley, Martin, Lindgreen, Adam, Grant, David and Kane, Charles (2011) Using fourth-party logistics management to improve horizontal collaboration among grocery retailers. Supply Chain Management: An International Journal, 16 (5). pp. 316-327. ISSN 1359-8546
Custance, Paul, Hingley, Martin and Wilcox, Debbie (2011) Developing a novel health and well-being service: the value of utilising the restorative benefits of nature in the UK. Journal of Marketing Management, 27 (3/4). pp. 386-400. ISSN 0267-257X
Lindgreen, Adam, Hingley, Martin and Antioco, Michael (2011) Value marketing in the health care industry. Journal of Marketing Management, 27 (3/4). pp. 199-206. ISSN 0267-257X
Lago da Silva, A., Piato, E. L., Lopes Pimenta, M., Hideyuki Yokoyama, M., Otavio Batalha, M., Hingley, M. and Freitas de Paula, V. A. (2011) Gestão de marcas próprias: novas dimensões para indústria, atacado e varejo. Atlas, São Paulo, Brazil. ISBN 9788522461257
Rahman, Mizan and Fatima, Nafeez (2011) Entrepreneurship and urban growth: dimensions and empirical models. Journal of Small Business and Enterprise Development, 18 (3). pp. 608-626. ISSN 1462-6004