Marketing Research Group | Publications and Scholarly Activity

Publications & Scholarly Activities | 2023 - 2024

View our members' scholarly activities and research outputs, including peer-review journal articles, books, book sections, conference papers, research grants and projects.

2024

• Bosworth, G. Price, L. Ardley, B. Westwood C (2024), Examining the need for organisational learning and entrepreneurialism to meet the changing roles and expectations of rural and agricultural shows in the UK. Journal of Rural Studies Vol 106, (Feb) https://doi.org/10.1016/j.jrurstud.2024.103222
• Ardley, B., & Hardwick, J. (2024). Business Models and Revenue Generation: Conceptualising the Development of Economic Value for Online Member Owned Communities. Open Journal of Business and Management, 12, 1429-1446. https://doi.org/10.4236/ojbm.2024.123077
• Nguyen, N.T. and Hassan, L., 2024. Experience of self-control conflict: A key to unlock the exertion of self-control effort in sustainable consumption. In Responsible Marketing for Well-being and Society (pp. 48-67). Routledge.

2023

• Arzuaga, S., Gandolfi, F., & Johnston, T. (2023). Quiet Quitting: Work Affect in the Post-Pandemic Workplace. European Economic Letters (EEL), 13(5), 951-961.
• Nguyen, H.T. (2023). Understanding the Impact of Low Personalization on Customers’ Prior Negative Experience with Virtual Conversational Agents: A Conceptual Framework. In: Thuan, N.H., Nguyen, H., Pham, H.C., Halibas, A. (eds) Business Innovation for the Post-pandemic Era in Vietnam. Springer, Singapore.
• Ardley, B. Hunt, A. Taylor, N. (2023). Knowledge Acquisition and Client Organisations: Case Study of a Student as Producer. International Journal of Educational and Pedagogical Sciences Vol:17, No:8 pp 517-21 https://publications.waset.org/10013202/knowledge-acquisition-and-client-organisations-case-study-of-a-student-as-producer