Course Information

BSc (Hons) Events Management

BSc (Hons) 3-4 Years Lincoln Business School Lincoln Campus [L] Validated 280 points N820

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Top Five

Events Management at the University of Lincoln is ranked fifth in the UK for graduate prospects in the Hospitality, Leisure and Tourism category of The Times and Sunday Times Good University Guide 2014.

Introduction

Events can be sociocultural experiences and creative enterprises, and are an integral part of the experience economy. Events management is a vast global business incorporating product launches, music festivals, business conferences and sporting mega-events.

Events Management at Lincoln helps aspiring events professionals develop creativity, organisational and practical problem-solving skills alongside a critical understanding of the theory of successful events.

The BSc (Hons) Events Management degree emphasises the importance of core business skills. You gain an understanding of events as a human activity and a service business, developing specific vocational skills. By applying a variety of cross-disciplinary perspectives, particularly from the social sciences, you are able to understand the physical, social and cultural contexts of events.

There are numerous opportunities to undertake live projects and work placements, enabling you to develop a portfolio of successful events before you graduate.

Is This Course Right For Me?

If you are interested in understanding the economic and social imperatives of events and the theory and practice of events management, this is the programme for you.

How You Study

Students are encouraged to develop independence in their thinking, and manage their own time with support from staff.

Most modules include some lectures. These are designed to inspire and motivate students, introduce them to particular topics and give an overview of current issues and debates within the discipline. Some are given by visiting practitioners who provide ‘live’ case material and offer students industry contacts and careers advice.

In seminars, which typically involve numbers of around 20, students are able to articulate their own thoughts and clarify ideas through discussion with others. A variety of learning methods are used including in-class group exercises, discussions, presentations, evaluation of sample material, and case study analysis.

Students are expected to prepare prescribed material for seminars as well as generally keep abreast of current developments in their discipline.

How You Are Assessed

The strategy for assessment includes the use of formative assessments where possible, to provide a key element of the learning experience. It also is designed to stagger the submission dates to provide a balanced study workload throughout the semesters.

The appropriate overall assessment ‘load’ per student per module has been centrally agreed, and this is reflected in the individual module specifications. The programme is predominantly assessed through course work and practice focused assignments; with a small number of examinations.

What We Look For In Your Application

Events Management is an evolving employment concept and therefore you will need to be motivated towards business development. Events are not just about taking part; they are about building capacity, design, production, creativity and innovation.

Entry Requirements

Applicants should have a minimum of 280 UCAS tariff points, including at least two (preferably three) full A Levels. They must also have a minimum of five GCSEs at grade C or above, including English Language and Maths.

We also accept a wide range of other qualifications including the BTEC Extended Diploma, Diploma and Subsidiary Diploma, the European and International Baccalaureate Diplomas, and Advanced Diplomas. You can find tariff values on the UCAS website http://lncn.eu/cdez

We encourage applications from mature students and we will give special individual consideration to those that are in this category and do not have the standard entry requirements.

Degree preparation courses for international students:

The University of Lincoln offers international students (non EU/UK) who do not meet the direct entry requirements for an undergraduate degree course the option of completing a degree preparation programme at the university’s International Study Centre. To find out more please visit www.lincoln.ac.uk/isc

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk.

Level 1

Business of Event Management

This module serves as an introduction to the business of Events Management. Students are introduced to the nature of the contemporary event industry, how it is conceived and how it has developed into a global industry. The focus is on the demand for events and the supply of the event product, examining the inter-relationships between the public, private and voluntary sectors in domestic and international event organisation. Students are also introduced to the multi-faceted nature of event, both as an industry and as an emerging area for academic study. Emphasis will be placed upon the importance of using current contemporary sources in order to be able to comprehend the industry and the subject and to keep abreast of developments. Students will gain insight into why people travel to and host events. Emphasis will be placed on new event markets and the impacts of events at contrasting locations. The module aims to develop a discursive and analytical approach to evaluating the changing nature of event and related services.

Financial Communications

Students develop an understanding of the relevance of finance and accounting and some of the current issues facing business people. It is not an introduction to the technical side of accounting, rather, non-specialists can gain the ability to understand and comment upon issues which will arise upon pursuing a business career. Most organisations spend considerable time and money producing 'Financial Communications' and the module examines the underlying reasons behind this behaviour and the extent to which these communications achieve their objectives.

Introduction to Advertising (Option)

This module is designed to provide an introduction to the theory and practice of communication and, more specifically, advertising. The more we understand about how people communicate, the better position we shall be in to manage our organisation’s messages. When quality and price are fairly evenly matched within a sector, the advertising campaign might be the very thing that differentiates your product or brand from the competitor’s. This module encourages students to understand a range of core communication models and theories, in order that they will be able to analyse the likely impact of media messages on target audiences. The module examines the theories of advertising and introduces the student to the various conceptual frameworks which attempt to explain how advertising works. It provides an introduction to the different media. Emphasis is placed on the advertising agency, its relationship with their clients and the media selection and buying process. Issues such as how the advertising industry manages and regulates good practice are explored. The crucial aspect of this module is the discussion of advertising within the broader marketing environment. For instance, how advertising aids brand objectives and marketing management are discussed. How advertising is perceived within the cultural environment and how the impact of new technology will affect advertising will also be considered. The role of planning within the advertising function stressed.

Investigating the Experience Economy (Option)

This module will introduce students to tools of analysis required to research the supply of and demand for events within given geographical contexts. It will explore ways to collect, manage, analyse and interpret data, in order to follow the research process from start to finish. Students will develop and employ information technology skills to map, graph and interrogate secondary data from published sources and primary data collected by the students themselves.

Principles of Marketing

This module is designed to provide an introduction to the theory and practice of marketing. We aim to familiarise students with the key concepts and issues of marketing, giving them a thorough grasp of the sort of marketing decisions there are to be made and what factors affect them. To start with, learning will be fairly directive - e.g. compulsory reading, and tutor led seminar discussion. Progressively students will be required to become more independent in their work by making their own reading selections and actively presenting during seminars. Students will also experience two different assessment types: individual essay writing and a group presentation. In addition to the course contents, this training will help students become better prepared for some of the other modules they take in the future.

Space, Mobilities and the Experience Economy

This module provides a geographical grounding for the experience economy. Both tourism and events assume mobility on the part of consumers; thus, the relationships between places of residence and places of consumption, as well as the means of transportation between them, are the focus of this module. We will explore the process of transformation of places into destinations and venues; the movement of people and the reasons behind these movements; and the activities undertaken at destinations and venues. The place itself will be the focus of this exploration. In this module, we therefore tackle questions such as which regions generate visitors, where visitors go, how they get there and home, and what they do while away. We examine the spatial aspects of different kinds of visitor activities and attractions, and the kinds of resources required to sustain such activities.

Level 2

Event Management (Option)

This module provides an insight into the management of events of all sizes and types. The emphasis is on design, production and innovation, which are necessary hallmarks of competitive events management. Students will be involved in practical work associated with designing, hosting and evaluating events. As such this module will provide opportunities to develop events management experience.

Human Resource Management For Tourism and Events

The concept of customer care is universally understood and widely practised, particularly in the events industry, and yet there is a great deal of research evidence that shows that the perception of service in the sector by customers is still very poor. Whether this is a justifiable response to service standards or whether it is an issue of perception is debatable but either way the events industry has a problem. If service levels are poor then there is a management challenge concerning leadership, motivation, teamwork and training. If service levels are, however, generally good but are widely perceived as poor, then management faces a major marketing task concerning image building. What of staff employed within the events industry? If organisations really do value their staff as the most important resource then presumably one would expect to find a well paid, highly motivated, highly trained and dynamically led workforce. The reality, alas, is often all too different.

Is there any evidence to support the claim that staff are indeed an organisation's most important asset? Yes, there is a growing body of research evidence that indicates a positive relationship between effective HRM practices and business performance. These, then, are the issues that will be addressed by this module. We will be looking at the human side of management, and how this impacts on the organisation's staff and its customers - people are thus the primary focus for this module.

Law for Tourism and Events Managers (Option)

This module introduces students to the structure and legal frameworks within which the providers of tourism and events services are permitted to operate. Both Events Management and Tourism Management involve live interaction with a range of ‘stakeholders’: consumers, suppliers, performers, employees and regulatory agencies. It is therefore important therefore that managers and organisers have awareness and understanding of both substantive and procedural law in order that they are able to make an informed choice and can be held accountable for their 'real' world decisions.

This module begins by introducing the student to some basic principles and concepts of the English Legal System. Students are given the opportunity to examine the major sources of English Law and to become familiar with the functioning of these in the context of a social and commercial environment. Students will also be introduced to the importance of European Law on the English Legal System and the increasing relevance of Human Rights Law. The module then moves on to deal with a range of obligations – contractual, tortious and statutory – which are likely to arise in the commercial context and presents students with a practical exposure to ‘applied law’. It shows how legal frameworks and various branches of law such as contract, negligence, health and safety, crime, licensing, employment, consumer and European Law are applied in the tourism and events management context.

Managing the Environment for Tourism and Events (Option)

This module will introduce you to some of the environmental problems associated with tourism and events, and the methods and strategies for environmental protection and management that are relevant to the industries. The focus will be on the management of businesses and operations. There are many management methodologies for various aspects of the environment which may be affected by tourism and events (or vice versa), at various scales of influence. As much of this activity takes place in the natural environment, the need for greater awareness of the natural environment and for better management strategies should be more immediately evident than in other sectors of industry. These management methods can be group as managing the site or destination; managing the sites users or visitors; and managing the wider environmental impacts. Examples of these methods and their underlying theories (for example, carrying capacity and sustainable development, environmental impact assessment, carbon footprint analysis and carbon offsetting) will be explored in detail.

This module therefore aims provide you with an overview of some of the practical methods available to the tourism and events industries to reduce the negative impacts on the environment, increase the chances of sustainability being achieved and raise awareness of the environmental issues specifically associated with the industries.

Research Methods for Tourism and Events (Option)

This module provides students with a range of research skills, both quantitative and qualitative. In so doing it prepares students for their final year dissertation by giving them the skills, ideas and confidence to undertake a major piece of primary research. The module also encourages students to evaluate research using the key concepts of reliability and validity.

Short Term Study Abroad (Option)

The exchange programme is an OPTIONAL requirement for the award of the BA (Hons) International Tourism Management. The study placement takes place in terms 2 and 3 of Level Two. During the period abroad students share classes with local students. The study placement will allow students to benefit from the opportunity to examine the nature of the tourism and events businesses in their respective countries and to 'socialise' in another culture. Opportunities for study abroad are currently available in Mexico, China, India, Malaysia, USA, France, Spain, Germany, Switzerland, Malta, Sweden and Finland.

Sponsorship and Corporate Hospitality (Option)

The module offers the student an in depth understanding of the ways in which corporate hospitality contributes to the management of sponsorship programmes. In recent years, academic research suggests that corporate hospitality frequently overlaps with sponsorship and is actually managed in similar ways. The module introduces students to the principles and issues of events sponsorship and the links this offers with corporate hospitality. The core hospitality services are introduced, though in a changing context of strategic ‘service provider’ rather than solely as retailer. Corporate hospitality packages are explained and applied to commercial sponsorship programmes.

Understanding the Visitor Experience (Option)

This module introduces students to the nature of enjoyment. The nature of the consumer experience of presence at an event, or of participation in a holiday, is in essence identical: it is an experiential pleasure. The programme within this module offers an introduction to the current understandings of how people ingest, and make sense of, these pleasures.

This module is included in the programme because, clearly, the consumption experience of an event or a holiday is a privileged experience, in comparison with other objects of consumption. The event or holiday is anticipated, for weeks and perhaps years; the consumption experience is photographed and recorded; and remembered post-hoc. For this reason, it is important that students, prior to their final year, are offered an understanding of these special acts of consumption.

Understanding the Visitor Experience (Option)

This module introduces students to the nature of enjoyment. The nature of the consumer experience of presence at an event, or of participation in a holiday, is in essence identical: it is an experiential pleasure. The programme within this module offers an introduction to the current understandings of how people ingest, and make sense of, these pleasures.

This module is included in the programme because, clearly, the consumption experience of an event or a holiday is a privileged experience, in comparison with other objects of consumption. The event or holiday is anticipated, for weeks and perhaps years; the consumption experience is photographed and recorded; and remembered post-hoc. For this reason, it is important that students, prior to their final year, are offered an understanding of these special acts of consumption.

Level 3

Consultancy Project (Business) (Option)

This module has been so designed that participants in the module will be given the opportunity to work as Marketing/PR/Advertising consultants on a 'live' company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company. This module can be as challenging as it is engaging. It offers an opportunity to apply knowledge gained from the degree programme in a real world environment. This module prepares to bridge the gap between the classroom and industry and directly prepares students for employability.

Consumer Culture (Option)

The focus is the transition of the condition of society from the modern to the postmodern, and how this shift has shaped contemporary consumption: namely, shift away from normative experiences in prescribed locations, to individuated experiences in a diversity of locations. The writings of Lyotard and Jameson, as leading exponents of this shift, are examined. The consequences for the role of language and meaning are explained, making reference to the concepts of narrative, discourse and ideology, and the insights afforded by the concept of poststructuralism. The further consequences of the shift in terms of the emphasis on the visual and the challenge to authenticity is studied, drawing on the writings of Barthes, Baudrillard and Debord. Central to this will be the study and analysis of promotional materials in terms of their visual and semiotic content.

Crisis and Disaster Management (Option)

Events are not immune from disaster or crisis. This module explores the notion of risk and how this influences consumer behaviour and contemporary management practice. Through examination of a series of case studies, from organisations to places, it develops a critical understanding of risks, crises and disasters that can affect the events, tourism and sports industries. Students develop an understanding of contingency planning and crisis management practice in the 'experience' industries. The use of simulations and engagement with practitioners enhances the students practical knowledge of the processes and procedures associated with crisis management.

Digital Economy and Digital Cultures (Option)

The emergence of a digital economy has significantly influenced the nature of events management and marketing. Predictions that the development of the Internet and associated technologies would replace the need for ‘live’ events and ‘face-to-face’ meetings and gatherings have not materialised. Rather cultural and technological shifts seem to have not only led to a further proliferation of events, but altered expectations as people place higher value on innovation and creativity. Moreover, the way events are developed, promoted and experienced continues to change as cultures and technologies interact; witness the proliferation of twitter, social networking, YouTube, Google Apps/Reviews etc. Participatory cultures mean that audiences and delegates interact in physical space and cyberspace in different ways; the experience can no longer be scripted and controlled. The way people consume experiences shifts, as they engage in social media, in an environment which is both diverse and rich in content and networks; events are multi-media, mixing traditional ‘face to face’ interaction, with animated, visual, augmented and audio channels. Attendees expect to be able to communicate, connect, learn and work whenever and where ever they want including at events, whilst travelling or at leisure. This module explores the interaction of contemporary cultural shifts (including networked and participatory cultures) and technological change. Students will engage with a range of Web 2.0 technologies as well as theoretical and managerial debates.

Dissertation in Tourism and Sport Business Management (Option)

This double module occupies a central role in the final year as it provides the principal vehicle by which students can clearly illustrate their ability to synthesise the differing disciplinary approaches and theoretical perspectives they have studied over three years. It aims to provide students with the opportunity to demonstrate their competency as independent, reflective researchers.

Events and Sustainability

Sustainability and responsible management are key concepts for businesses and events organisers. Events manager have usually focused on the experiential aspects of events, and whilst they should be engaging and ‘fun’, increasingly we need to consider the wider impacts events have on the environment. This module explores the nature of sustainable and responsible management, to provide students with a critical understanding of the key issues and ideas underpinning this important shift in event management practice. International case studies of different kinds events are analysed to identify best practice and understand how events can sometimes fall short of expectations.

Planning and Evaluating Event Legacy

Events are multidimensional in nature, involving a range of stakeholders. This complicates evaluation as the ‘success’ of the event is viewed differently by different groups of stakeholders. Events can be evaluated from the perspective of the ‘business’ and/or the customer, but increasingly events organisers have to be able to justify events in a wider economic, environmental, socio-cultural and political contexts. This module equips students with the tools required to undertake and present critical event evaluation and provides further opportunity for students to work on industry led projects.

Strategic Management for Tourism and Events

This module draws upon and integrates a range of business disciplines in examining the theory and practice of strategic management within a changing business environment. As well as examining the local and national dimensions of business strategy, the module recognises the increasingly international context of contemporary events. In so doing, the module bridges the gap between discrete functionalist disciplines and the broader issues involved in general business activity. The learning programme focuses on encouraging critical evaluation of the nature of strategy, its’ roles in contemporary events practice and the practical difficulties in formulating and implementing events strategies.

Special Features & Research Highlights

Studying a Modern Language

This course includes the option to develop your language skills and study French, German, Spanish or Mandarin Chinese as one of your elective modules. Graduates with language skills are highly regarded by employers and well placed for jobs in this global industry.

Placements

As a student of Lincoln Business School, you have the option to undertake a paid work placement year in the UK or overseas between your second and final years of study. Many Events Management students find this an invaluable opportunity to acquire workplace experience and to enhance their portfolio before they graduate.

Student as Producer

Student as Producer is a development of the University of Lincoln's policy of research-informed teaching to research-engaged teaching. Research-engaged teaching involves more research and research-like activities at the core of the undergraduate curriculum. A significant amount of teaching at the University of Lincoln is already research-engaged.

Student as Producer will make research-engaged teaching an institutional priority, across all colleges and subject areas. In this way students become part of the academic project of the University and collaborators with academics in the production of knowledge and meaning. Research-engaged teaching is grounded in the intellectual history and tradition of the modern university.

Please visit the Student as Producer website for further information. [http://studentasproducer.lincoln.ac.uk/]

Facilities

Lincoln Business School students study in the recently refurbished David Chiddick building, which offers teaching and learning spaces, including lecture theatres, workshop rooms and IT labs, as well as places to meet and eat with friends.

Career Opportunities

The events industry employs more than half a million people in the UK. With a strong portfolio and workplace experience, our graduates are well placed to enter the workplace and adapt to the changing needs of the sector. Graduates from the School have gone on to roles in convention and trade show organisation, exhibition management, public relations, corporate hospitality, festival organisation, and sport and media events management.

Careers Service

While you are at the University of Lincoln, you will have different services at your disposal that will help you best prepare for your future career.

The University's Careers & Employability Team offers qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University and once you graduate.

This service includes one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities. Having achieved new knowledge and skills, you will be fully supported to fulfil your career ambitions.

The service works closely with local, national and international employers, acting as a gateway to the business world. It advertises a range of graduate positions around the country.

Visit our Careers Service pages for further information. [http://www.lincoln.ac.uk/home/campuslife/studentsupport/careersservice/]

What's Included?

At the University of Lincoln we want to offer you the very best facilities and resources we can. These include a well-stocked library; well-equipped classrooms and laboratories; great IT provision and a variety of social learning spaces spread across the entire campus. In some programmes students will need additional, specialised personal resources or equipment to enable them to pursue their courses. Where appropriate these will be provided by the relevant School.

For further information and for details about funding your study, please see our UK/EU Fees & Funding pages or our International funding and scholarship pages. [www.lincoln.ac.uk/home/studyatlincoln/undergraduatecourses/feesandfunding/] [www.lincoln.ac.uk/home/international/feesandfunding/internationalscholarships/]

The University intends to provide its courses as outlined in these pages. Occasionally provision may be altered in order to meet changing circumstances or to keep courses up to date with trends and developments in subject areas. Specific programme queries should be directed to the teaching department. Fees for all our courses may increase each year in line with government regulations and are subject to change.


Always check our website for the latest information about entry tariffs, fees & funding before making your application to the University.